Simpli.fi vs. StackAdapt

Simpli.fi, in my opinion, is the leader in programmatic branding campaigns for small to medium sized businesses. Large national brands with six figure brands can afford to look elsewhere, even though Simpli.fi is adept and conducting campaigns for big business as well. Simpli.fi does LOCAL very well.

Incentivized

Campaigns for Brand Awareness: StackAdapt works effectively in campaigns for brand awareness where expanding brand visibility and reaching a large audience are the main objectives. Advertisers can target particular demographics, hobbies, and behaviors with its sophisticated targeting features, making sure that the correct audience groups receive brand messaging.

Incentivized

• Their geo-fencing capabilities are by far one of the best in the market. The reporting capabilities on the back end for geo-fencing is great & the way they can get down to a pinpoint location is great.
• Having access to the amount of exchanges that they partner with is great for a small agency that wouldn't normally have that reach.

Incentivized

• Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
• Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
• Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.

Incentivized

• Perhaps the biggest weakness Simpli.fi has is in reporting. Although near real time campaign data is available at any time, they lack a forward facing dashboard we can share with our clients. The lack of a customization on customer campaign dashboards has more than once become a negative factor in winning a sale against a competitor.
• When we first started working with Simpli.fi, we could add Facebook to campaigns and use the Simpli.fi reporting tool to measure results. That capability disappeared shortly after implementation. It would be nice to use Simpli.fi tools to integrate display and social campaigns into a single dashboard.

Incentivized

• There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs.
• Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers.
• The reporting UI is definitely clunky and unintuitive.

Incentivized

The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great

Incentivized

It is very user friendly and if any team members need further help, we are able to easily access their customer service team for hands on assistance with an actual human being, not a robot. Their team has been incredibly kind, understanding and thorough. It is really a great all in one tool for a business who relies greatly on advertising campaigns.

Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt

Incentivized

We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed

Incentivized

StackAdapt has an easier self-serve platform than JamLoop, where you can also buy programmatic CTV and display banners. Though they lack audio placements, which is another cross-channel tactic in StackAdapt to reach the same audience with multiple formats. Comparable CPM rates on CTV, and customer support on both is similarly strong.

Incentivized

• Very good on ROI
• Our campaign performance is normally very good.
• Customer support is very responsive.

Incentivized

• For one of our clients, we've generated over 4.3x ROAS this year, which far exceeded our expectations for a programmatic display ad platform.
• Getting results for our clients with StackAdapt gives us an edge in attracting new clients, which helps us maintain client retention and satisfaction.

Incentivized