Simplify360 vs. Ubermetrics

To talk directly to the Simplify 360 management and take a call post that. One of the key aspects of investing in any enterprise software is how easy the implementation is and how much support that a company can get in the early implementation process. We have had a quick ramp up learning the tool and had constant interactions with the team at Simplify to better understand and manage issues or get questions answered

Do you need quick, superficial information? Then Ubermetrics is not the right tool for you. Are you willing to work with the tool so it constantly delivers exactly the stuff you need. Then this is yours

• Great and interactive UI; easy to set-up profile
• seamless flow in monitoring, engagement and campaign analytics
• Very powerful Twitter and FAcebook Insights

• Ubermetrics is extremely intuitive and easy to use. We primarily draw on Ubermetrics to source data on social media content that is created by users to share information and/or opinions regarding corporate brands with other users, so called user-generated content (UGC). The scope of UGC data and its initial preparation as provided by Uubermetrics is really impressive and to the best of our knowledge unparalleled. For instance, we gathered UGC data from various online media channels on six brands from the telecommunication and automotive industry dating back in time up to three years. The single content is further equipped with additional, descriptive information such as its URL, the type of media channel it has been posted to, its virality, and a sentiment score of either +1 (positive), 0 (neutral), or -1 (negative), to name just a few. With these additional information, Ubermetrics customers are able to delve deeper into analyzing the large body of UGC and thus get a better understanding of its emergence and explore its impact on measures of corporate financial performance as in our case, for instance.
• Apart from our project, a really cool feature is the dashboard, which is easily adaptable to the user’s individual informational needs. Finally, we’d like to laud Ubermetrics for its outstanding customer care: our questions regarding the provided data and the underlying process of crawling websites for brand-related content were answered immediately and to our fullest satisfaction by Ubermterics’ staff.

• I will like to see some improvement in the intuitiveness of the system. There are some great features hidden behind the curtains.

• Actually, there is nothing we disliked about Ubermetrics. We are looking forward to the international expansion of Ubermetrics’ online media coverage which may fairly take another while though.

Support team of Simplify360 is amazing and they are flexible. There is no other tool on earth which is so customizable, but here the team is open for changes and take a hit on their product pipeline to deliver satisfaction to you

In side by side analysis, Simplify 360 was much easier to set up teams, work flow and the brand monitoring was quite a bit more accurate

Ubermetrics Delta outperformed similar products with the accuracy and quantity of the search results.

• Reduction of weekly and monthly report building time by over 70%
• Lead generation increased by over 30%.
• Online brand negativity neutralized by over 80%.

• Ubermetrics Delta helped to track and analyze the virality of posts, press releases etc., and thus helped to steer the performance of press and marketing campaigns.