Singular vs. MarketingCloudFX

Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.

Incentivized

• Attribution
• Presenting cohort results
• Reporting

Incentivized

• Can't connect pre and post install to all granularity levels.
• Creative reports aren't good enough.

Incentivized

Singular (formerly Apsaler) team is beneficial and provides a quick resolution to all the issues. Not only the online team, but we have also had multiple interactions with the team face to face in the office. To have a better understanding of the platform, the team has helped us by providing training sessions, which included thru and thru the working of the platform.

Incentivized

As this is my first job after completing my graduation, therefore I do not have any prior experience of working with corporates and organizations. Hence I have only used Singular (formerly Apsalar).

Incentivized

• Reduced time to manage reporting on a daily basis—going from weekly reporting to daily cadence.
• Ability to manage and optimize creative performance, allowing us to test and react to performance quickly.
• Reduced error rate (and therefore troubleshooting) of reporting.

Incentivized