Sitecore Digital Experience Platform vs. Titan CMS

Having worked with other DXP platforms, I find Sitecore to be the most suitable for enterprise-level clients. The platform is highly flexible - both customizable and extendable - making it adaptable to any customer needs or requirements. The platform focuses on the success of both marketing and technical teams, which I don't see on other platforms.

Incentivized

Titan CMS is a good full featured CMS if users are fairly tech savvy. It is under active development and has added significant features through the years.

Incentivized

• Customer Profiles - the ability to identify key features on the site and flag those interactions to tie customer visits back to specific persona types.
• Lead Scoring - the ability to establish a funnel for leads and use this funnel to assign a score or qualification within the sales funnel.
• Personalization - the ability to tailor experiences to unique customer segments based on their needs, identifiying and optimizing the experience in real-time.

Incentivized

• It gets easier, after taking a couple starter courses and really digging into detail with what Titan could do, it became super user-friendly and I actually enjoyed learning new things about the product.
• The support group for Titan was extremely helpful. Whenever I had a question or needed some assistance they were always ready and willing to go the extra mile to make sure everything was accounted for.
• Titan made it super easy to be able to preview and save recent work before making it live on the website. This really helped in getting an idea of how to improve simple texts and pictures.

• Sitecore is complicated. Software developers need (costly) training to get the most value out of it and business users do not find it intuitive to use. Concepts like the content tree can be difficult for the business users to grasp.
• Despite everything being possible in Sitecore, virtually nothing comes out of the box - you need to develop every component and do so within a defined process and framework, which can be a fairly big development overhead.

Incentivized

• Titan requires some training and users should have fairly good technology skills. Our organization has moved toward more central editing of web content because distributed staff using Titan struggled too much and so it was easier to have more centralized editing than distributed editing. The problem is that administrative staff didn't have enough technology skills. Titan could improve by having two level of editors... full editors using Titian as it is now and then basic editors that would interact with a page similar to interacting with a Facebook page.
• Can be slow at times when you want to quickly move between screens in Titan. This may be the result of our specific hardware that Titan is implemented on.
• Sometimes need to edit HTML directly to fix font/formatting problems.
• Wish CMS integrated Google Web Analytics to allow viewing of page analytics while editing.
• Wish CMS provided help during a responsive design migration by inspecting HTML and highlighting elements (such as tables) that require modification.

Incentivized

Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.

Titan CMS had a great support system and they helped make my experience go smooth. They offer courses to help people get acquainted, offer support over the phone and are more than willing to make your experience a great one. Once I was familiar with Titan I always found myself wanting to learn more and do more to improve upon the website. Titan makes CMS fun and exciting!

Once you learn how to use the platform and can put a solid strategy in place to manage it long-term, it becomes a lot easier to use. The tricky part is working with resources who are familiar with the platform to navigate some of the common implementation and configuration pitfalls. Although Sitecore has worked very hard to overcome some of these from their earlier product versions by creating wizards and improving their support documentation, at the end of the day it is still a very complex and powerful system that needs to be implemented carefully in order to foster the best possible user experience for authors. So it could be rated very usable or not usable at all based on how much planning took place and the quality of the implementation.

Incentivized

Everything we've needed to accomplish, Titan CMS has been able to accomplish. From multiple levels of user rights, document rights, tagging pages and documents to make filters do the work of content displayed on a page - it's all easy to set up too. Creating a content rich product detail page template and customizing a ecommerce cart to work for those using a dealer network - needing a request for quote, to go to dealers instead of a self checkout.

Incentivized

1. Customized software development & maintenance. 2. Technology Consulting - Consulting-based services for technology solutions data engineering or cloud solutions. 3. Used for tapping into multiple data sources such as CRM and marketing automation systems and, creating automated data extracts with a high-end visual representation of data. 4. Implemented for scheduling an existing report to automatically refresh and be delivered to specific users at a specific regular interval.

Incentivized

I understand that our Web Development Team is very busy, however, sometimes there is a delay in response and a followup email is needed to determine the progress of the issue/question

Incentivized

It was customized to include screen shots of our site and how users can access the content that only pertains to them as well as advanced training sessions for admin duties and everything that goes along with it. Training is in small groups and can be private (your company only) if you like too.

Incentivized

Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.

We implemented Sitecore on an Agile project team, which worked very well. We worked closely with the stakeholders for each feature and all features and user stories were prioritized outside of the development team. Anyone trying to implement a website of this magnitude should definitely attempt to do so in as much an Agile fashion as possible.

Talk to your project manager for Titan early on in development about minimalizing customizations. It seems obvious, but many times they do what you ask in the respect of "This is how we do it now, make that happen in Titan" vs. think of how Titan can deliver the same results within the confines of the base software. It's not a fault, just human nature.

Incentivized

Adobe Marketo Engage is a fantastic product for managing campaigns and audience segmentations syncing with Adobe Audience Manager. It also has OOTB connectivity to very popular CRM platforms. Adobe Analytics and Adobe Target are pretty similar to Sitecore CDP/Personalize. Any custom/extension implementation required in the Adobe space has the same complexity as Sitecore.

Incentivized

I am a super fan of WordPress and would have suggested having our website built within that platform in a heartbeat, however, I began my employment here after the website had already been built within Titan. Essentially, Titan was chosen as our CMS because we needed something that could work in relationship with our CRM, and the Web Development Team needed to be local (within a reasonable distance). Titan and WordPress are very similar in many different ways, and I think that at some point, Titan could be as "smooth" as WordPress, but there are still a few other weaknesses that it needs to overcome

Incentivized

• Headless capabilities have enabled us to use our favorite frontend framework for rapid development and faster feature rollouts.
• Our team's productivity have improved significantly and we have no hassle to deploy new features.
• We are able to extend the feature set as per our own needs which gives us great flexibility and competitive advantage.

Incentivized

• Positive ROI by allowing content contributors embedded within departments with the department domain knowledge to update the site directly. More efficient and less centralized spending.
• Requirement for investment in training users of CMS cuts into ROI. Would recommend a two-step workflow where department content contributors enter information into CMS and then approval step is done by webmaster team to ensure content meets standard formatting guidelines. This workflow functionality exists in the Titan CMS.
• Positive ROI experienced during projects such as moving to a responsive design because much of the content can migrate untouched. Also positive when updating graphics in template to give site new look.

Incentivized