Matomo Analytics vs. Siteimprove

Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)

Simple, easy-to-deploy accessibility that automatically scans, remediates and provides proof of compliance once the process is complete. It is ideal for people who want to make their website much more accessible and provide their users with an intuitive adjustable interface.

Incentivized

• Default Admin dashboard provides a ton of very useful information that is easily maneuvered around with "click-n-drag" to meet your preferences
• Provides some very valuable granular insights by default without needing to do additional customizations
• Breaks down insights into categories, then sub-categories which allow you to really drill down
• Compiles and presents the data in a nice, visually friendly way

• User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
• Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling

Incentivized

• Their support is extremely bad with slow replies
• Their interface and UI looks like something from 2010
• It is only 20% of the web page that is usable and there is zero to no help as to how you use their platform
• The website has lots of bugs that leads to that you often not get accurate analytics

• I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.

Piwik makes it easy to see which social networks are most effective for you, and the mobile data is great too. Add to this the depth of data and excellent reporting, and you have several reasons to give Piwik a try

Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)

Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.

The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.

Incentivized

I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.

Only one hiccup when we were using a beta installation. Other than that, smooth sailing.

Matomo Analytics offers the best of both worlds: detailed website analytics and the ability to be privacy-minded and compliant with data privacy regulations, up to and including GDPR. This allows for effective risk management, while also making compliance easy. And it doesn't block marketing from making data-driven decisions to optimize our marketing over time.

Incentivized

Siteimprove provides richer features when it comes to how granular you can define policies and metrics for search engine optimization and content relevance. It is also much easier to set up and maintain the sites that you want to administer. However, pricing wise is more costly which can be a constraint for smaller organizations.

Incentivized

• The ROI in terms of user impact and usage in our beta test has proven to be excellent. In comparison to our AWstats system that was tracking stats based on the htaccess logs, Piwik gives the customer the ability to see stats on an almost realtime basis versus a day behind due to file processing.
• Lead conversion is definitely easier with a robust system like Piwik. Trying to hunt down leads using a straight up htaccess logs polling system is much more difficult for non-technical users.
• Customer service calls have dropped since the stats data is now stored in a MySQL backend rather than flat files. With a database driven system efficiency has improved with respect to response time from a customer perspective by well over 150%.

• Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
• Siteimprove has helped reduce our broken links, style violations and misspellings.
• Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.

Incentivized