Skai

Skai

34 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Skai	Score8.8 out of 10	N/A	Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.	$10,000 Starting Price

Pricing

Skai

Kenshoo: $10,000
Starting Price

Pricing Offerings
Skai
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Required

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Community Pulse
Key User Insights
	Skai
Considered Both Products	Skai Jorge Peralta Digital Media Manager in Marketing at White Shark Media (Marketing & Advertising, 51-200 employees) Chose Skai I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize … Incentivized Helpful? Verified User Chose Skai I personally like Kenshoo better than Marin for a few reasons. When it comes to Ecomm Search, Kenshoo is far better in terms of available features, algorithmic bidding which is more focused on ROAS, and reporting especially for eCommerce. Marin is a good platform, especially … Incentivized Helpful? Verified User Chose Skai Google marketing suite - Good for Google but nothing else Marin - Was very problematic and lacked easy of use & features Incentivized Helpful? Verified User Chose Skai We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations … Incentivized Helpful? Eamonn Kelly SEM Senior Analyst in Marketing at UM Worldwide (Marketing and Advertising, 1001-5000 employees) Chose Skai Kenshoo's integration with sales and social platforms as well as search made it the only choice when it came to managing campaigns. Other interfaces may be simpler and quicker but Kenshoo's range of external integrations makes it more flexible for certain campaigns and the … Incentivized Helpful? Verified User Chose Skai I definitely prefer Marin for paid search only accounts. I select Kenshoo when my client also purchases Google shopping media, since their proprietary tools there are best in class. Incentivized Helpful? Verified User Chose Skai Some features of Kenshoo outshine other solutions we've evaluated. Kenshoo Infinity Suite is a great product for multi-channel management but overall is less favorable especially from a pricing perspective. We've transitioned several client accounts from Kenshoo to DoubleClick … Incentivized Helpful? David Levy Founder in Marketing at Fast Forward Digital (Marketing and Advertising, 1-10 employees) Chose Skai I have not personally compared Kenshoo to other tools out there Incentivized Helpful? Calvin Truong Media Planner in Social Media at Centro (Marketing and Advertising, 11-50 employees) Chose Skai An advantage that Nanigans has over Kenshoo is that their version of 'portfolios' didn't have any budget or flight length requirements and was extremely easy to use. They also offered 'affinity' segments. These are studies they would run on certain audiences that would result … Incentivized Helpful? Verified User Chose Skai Kenshoo is the best in class. With "time" being the most precious resource we have, Kenshoo allows us to get more done in the same amount of time as comparable products. Incentivized Helpful? Verified User Chose Skai I have not explored other platforms. Incentivized Helpful? Verified User Chose Skai While DoubleClick does not fully budget pace accounts I think it overall provides more accurate changes than Kenshoo. When our company selected Kenshoo we were told it would be able to manage hundreds of small accounts with small budgets. It is more designed for accounts that … Incentivized Helpful? Matt Howarth Search Marketing Analyst in Marketing at Gazelle (Internet, 51-200 employees) Chose Skai Kenshoo Search offers keyword bid policies based off of sophisticated algorithms rather than simple bid rules. Also, the Kenshoo Desktop Editor allows for extremely easy bulk optimizations. Marin Software doesn't have bid algorithms or an easy-to-use desktop tool. These are … Incentivized Helpful? Jonathan Warner Manager, Paid Media in Marketing at Covario (Marketing and Advertising, 51-200 employees) Chose Skai Very different tool that Hootsuite - which is a good tool for monitoring, but not for ad management. Kenshoo social was easily implemented since we use Kenshoo Search for paid program. When comparing tools, this one seemed to be the most robust and solved many issues we had - … Incentivized Helpful? Verified User Chose Skai Kenshoo is a more effective and user friendly platform than most competitors. Their tool is more expensive and like I said before, tailored to larger marketing budgets. They set them self apart with the ease of use, the Kenshoo editor, and cross channel functionality. However, … Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Skai

Comparison of Ad Network Integration features of Skai
Feature	Skai 7.1 10 Ratings
Data Transfer	8.510 Ratings
DSP integration	5.75 Ratings

Comparison of Ad Campaigns features of Skai
Feature	Skai 6.1 11 Ratings
Ad campaign creation	7.611 Ratings
Ad deployment	7.611 Ratings
Display advertising	4.310 Ratings
Ad display and retargeting segmentation	4.810 Ratings
Sequence targeting	6.39 Ratings

Comparison of Ad Reporting & Analytics features of Skai
Feature	Skai 7.3 12 Ratings
Ad dashboards	7.612 Ratings
Ad performance reports	9.812 Ratings
Ad conversion tracking	6.712 Ratings
Ad attribution reporting	7.611 Ratings
Cross-channel ad management	5.910 Ratings
Ad forecasting and optimization	6.211 Ratings

User Ratings
	Skai
Likelihood to Recommend	9.2 (17 ratings)
Likelihood to Renew	7.8 (3 ratings)
Usability	9.6 (2 ratings)
Availability	3.6 (1 ratings)
Support Rating	9.6 (2 ratings)