Smaply vs. TheyDo

The solution is suitable for complex journeys with many touchpoints.
The tool has the advantage of being easy to use.
On the other hand, I have not found any data import solutions avoiding re-entering all the data from Excel for example. It could save a lot of time. Indeed, for me, the tool is a tool for formalizing discoveries but other solutions can be used before

Incentivized

If you have a digital product with a digital customer experience that needs to be analysed, described, and potentially monitored and improved. This tool gives you a ready methodology that works. Less suited if you need to map internal processes in a sort of Business Process Management Notation, but still is a good alternative to that.

Incentivized

• User journey map
• Personas templates
• Stakeholder maps
• Free online courses

Incentivized

• Customer journey mapping
• Create a list of pain points
• Define a strategy and prioritizing what's important

Incentivized

• Global look and feel
• Export format
• Text formating in sticky notes

Incentivized

• Maps are difficult to navigate when they reach more than 10 steps - but I think it is normal. Maybe suggesting to break down maps when they are too big is good advice that the app might give at a certain point.
• When choosing the images for the actors, sometimes the app freezes.

Incentivized

It’s [easier] to deal with user journey and persons thanks to Smaply. Templates and already created and there is a lot of functionalities to make a complete journey map. It’s very intuitive and we can send it easily to our team. Stakeholder map is a feature that [not many software] have and that is very useful so I’m happy to have it in Smaply

Incentivized

As TheyDo is focused on customer journey mapping only, their user interface works very well. You can easily create a team and manage multiple user roles and teams. As for the learning curve, it is also not that difficult to learn how to use the tool, and this boosted genuine adoption rather than forcing people to use a tool in a usual top-down approach.

Incentivized

• Time saving
• Clarity for stakeholders
• Sharing best practices

Incentivized

• Improved the overall knowledge of our product to the whole employees and customer service.
• Gained more speed in making strategic decisions (e.g. what to improve next).

Incentivized