TrustRadius

smartocto vs. StarTree Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
smartocto
Score 8.2 out of 10
N/A
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at. Analysing content performance consists of two things: keeping an eye on…N/A
StarTree Cloud
Score 0.0 out of 10
N/A
StarTree Cloud is a fully-managed user-facing real-time analytics Database-as-a-Service (DBaaS) designed for OLAP at massive speed and scale. Based on Apache Pinot, StarTree Cloud integrates with transactional databases and event streaming platforms, ingesting data at millions of events per second and indexing it for fast query responses. StarTree Cloud is available on the public cloud or for private SaaS deployment.N/A
Pricing
smartoctoStarTree Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
smartoctoStarTree Cloud
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
smartoctoStarTree Cloud
User Ratings
smartoctoStarTree Cloud
Likelihood to Recommend
8.9
(0 ratings)
-
(0 ratings)
User Testimonials
smartoctoStarTree Cloud
Likelihood to Recommend
smartocto is very well suited to measuring blog performance, gaining insights into topics that resonate & measuring how well your content team is performing. It makes for a good, user-friendly alternative to GA4. It could do with better SEO tracking features as this is what most B2B content teams are focused on.
Joe Barron | TrustRadius Reviewer
Joe Barron
Content Manager
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No answers on this topic
Pros
  • Providing actionable data the moment that you need it
  • Providing a clear and easy to use UX
  • Very flexible when it comes to the configuration for your particular business
Melle Drenthe | TrustRadius Reviewer
Melle Drenthe
Digital Content Manager
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No answers on this topic
Cons
  • CPI is sometimes harder to understand but once you do it is of great help for business strategy
  • Video content analysis could be improved but it is sufficient enough.
Feda Kulenovic | TrustRadius Reviewer
Feda Kulenovic
Data and Digital Transformation Manager
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Usability
smartocto is a very user-friendly tool, with a smart & clean interface.
Joe Barron | TrustRadius Reviewer
Joe Barron
Content Manager
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Alternatives Considered
Google Analytics is a general type analytics better suited for sales than media environment. It gives good overview data but it is hard to setup a system in a newsroom where you could make data driven decisions on future content. smartocto is editorial analytics suite and is easier to use in a newsroom.
Feda Kulenovic | TrustRadius Reviewer
Feda Kulenovic
Data and Digital Transformation Manager
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No answers on this topic
Return on Investment
  • We have onboarded 70 old-school journalists to daily reporting and data retrospect. The a/b testing solution had proven that we have drastically improved our CTR.
Stipe Grubišić | TrustRadius Reviewer
Stipe Grubišić
Head of digital
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No answers on this topic
ScreenShots

smartocto Screenshots

Screenshot of Realtime and smart notificationsScreenshot of Historical insightsScreenshot of Customisable BigscreenScreenshot of Realtime A/B testing of headers and lead-in texts