SMTP2GO vs. SparkPost (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SMTP2GO
Score 9.7 out of 10
Mid-Size Companies (51-1,000 employees)
SMTP2GO is a dedicated outbound email server SMTP2GO is a New Zealand based SMTP/Email API provider with support staff and servers based across the globe. It automatically connects to the closest server to ensure speedy and efficient delivery. The SMTP2GO support team offers 24/7 assistance in multiple languages to make setup simple. We offer support via ticket, chat and phone. GDPR? Inbound servers and data centres in the EU to make sure sending is…N/A
SparkPost (discontinued)
Score 2.8 out of 10
N/A
SparkPost offered real-time analysis of email delivery and customer engagement as well as personalized email templates. The service has been discontinued.
$30
per month
Pricing
SMTP2GOSparkPost (discontinued)
Editions & Modules
No answers on this topic
Starter
$30
per month
Premier
$75
per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
SMTP2GOSparkPost (discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing includes support and onboarding.
More Pricing Information
Community Pulse
SMTP2GOSparkPost (discontinued)
Considered Both Products
SMTP2GO
Chose SMTP2GO
The deliverability and ease-of-use of SMTP2GO were the two main factors for me. Sendgrid does have a little more functionality, but I didn't really use it.
Chose SMTP2GO
We used to use the SMTP server of the domain hosting companies, however moving to the cloud for emails and the necessary added multifactor authentication for security purposes, it made the sending of scan to email and other reporting facilities difficult as they do not support …
Chose SMTP2GO
If I evaluated other products prior to SMTP2GO, I have forgotten what that experience might have been due to the success that I have had with SMPT2GO for many, many years.
Chose SMTP2GO
SMTP2GO is easier to set up and and use. I have found the deliverability is better with SMTP2GO but we are only sending to internal emails.
Chose SMTP2GO
SMTP2GO ended up being cheaper and easier to use. SMTP2G0 fit our needs better partly because it was more compatible with older systems, but it also hit the mark in terms of price for scale.
Chose SMTP2GO
Our goal was to find a product what fit those needs:
  • Can be use with SMTP protocol to relay emails from our webhosting environment
  • Have an API to manage the account and offer the ability to also send emails
Chose SMTP2GO
Brevo is more for Newsletters. SMTP2GO is a specialized service, which doesn't support sending newsletters, etc. But the sending quality of SMTP2GO is better than others. Its task is to deliver normal emails to the general inbox.
Chose SMTP2GO
Google limits the number of emails that can be sent from an account. The way our SIS works requires a service account. SMTP2Go allows us to communicate to 80,000 parents without the Google Workspace limitation.
Chose SMTP2GO
When your a consultant and you need a solution that is a set it and forget it, I went with SMTP2GO. I didn't have time to research any other solution as trying to get O365 to work with older printer/scanner/copier was taking to long and the client getting upset. You guys are …
Chose SMTP2GO
SMTP2GO is much easier to use than WP SMTP for Wordpress sites as the setup required is simple DNS regardless of where the email is hosted.
Chose SMTP2GO
Some of the other services are really good but with the ease of setting up sub-accounts, the success in not having bounced emails, or strange receiving issues, the platform being so easy to use, and great support when you need it. They just don't compare.
Chose SMTP2GO
This is the best product in this market and solves for a very specific niche. I highly recommend this service for anyone looking to get scan to email setup or have devices that need to send alerts that can't route through Office 365.
Chose SMTP2GO
We moved from mailgun to smtp2go but to be perfectly honest, I don't remember why, maybe a pricing issue.
Chose SMTP2GO
The price because we are a small company and have not enough resource thats is why we continue our reserach and find SMTP2go
Chose SMTP2GO
Searched internet and came acrcoss smtp2go and gave it a try and it was really worth it. It solved my email problems
Chose SMTP2GO
Well we used to use sendgrid in the past.
But their base plan shares an ip with others, which means that more often than not our emails were blocked
They changed they policy of connections to api and sdks. We found Smtp2go that has the same price range and so we changed for them.
Chose SMTP2GO
Gmail got very confusing on how to use. SMTP2GO was much easier to setup and use.
SparkPost (discontinued)
Chose SparkPost (discontinued)
Mailchimp and sendgrid are giving good services and good customer support 24/7 and ROI is increased with this as transition is very smooth.

SparkPost is very expensive and not good as much as we think and they will least worried about your mails, tickets, call and messages. …
Chose SparkPost (discontinued)
I'd say SparkPost is probably the worst option of the three email API products I've used. It has the worst customer service, the fewest features, and costs significantly more than SendGrid, even though SendGrid lets you integrate all of Twilio's other features into a broader …
Chose SparkPost (discontinued)
I selected SparkPost based on the following factors:
  • low-cost basic subscription
Chose SparkPost (discontinued)
ExactTarget, Marketo CRM. These are completely different types of systems, but their email element is similar.
Chose SparkPost (discontinued)
The free version provided by SparkPost is awesome and it lets you use the product and then decide if it fits or not for you, this version doesn't include any trial period which helps to evaluate the product and later make the decision of buying or not.
Best Alternatives
SMTP2GOSparkPost (discontinued)
Small Businesses
Twilio SendGrid
Twilio SendGrid
Score 8.4 out of 10
Twilio SendGrid
Twilio SendGrid
Score 8.4 out of 10
Medium-sized Companies
Twilio SendGrid
Twilio SendGrid
Score 8.4 out of 10
Twilio SendGrid
Twilio SendGrid
Score 8.4 out of 10
Enterprises
Everest (Return Path + 250ok)
Everest (Return Path + 250ok)
Score 10.0 out of 10
Everest (Return Path + 250ok)
Everest (Return Path + 250ok)
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SMTP2GOSparkPost (discontinued)
Likelihood to Recommend
9.0
(0 ratings)
1.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
8.2
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
1.0
(0 ratings)
User Testimonials
SMTP2GOSparkPost (discontinued)
Likelihood to Recommend
It's great for any application that you need to track email receipt and recipient interaction, or with devices/programs that don't fare well with Exchange based email services. Don't try to set SMTP2GO as your outbound email server if you're using O365, that just isn't a possibility (not that I've looked into that setup).
Read full review
SparkPost is great for automated sending of transactional emails. It appears to be designed for developers—it does not allow the creation and sending of emails from within the SparkPost user interface. If you're building a software system that needs to send emails, SparkPost is a great choice, but it is not a CRM.
Read full review
Pros
  • Bulk email sending in the thousands of emails per day
  • Email with large attachments going to a large number of users
  • Email logging for audit/tracking purposes
  • Handling large numbers of sending domains
  • Team admin access for IT to manage settings and view logs
Read full review
  • Email Deliverability
  • Last 10 day insights for reporting on email system health
  • Individually viewing users on the suppression list and quickly take off or put back on.
  • API
Read full review
Cons
  • Might be nice to add a monthly good looking PDF report for subaccount users that can be branded and sent directly to the subaccount contact. A 'client facing' report that we can use to show our customers the email usage history.
Read full review
  • A horrifying about-face on pricing after guaranteeing a lifetime rate.
  • A steep drop in customer care and customer service quality.
  • Increased prices compared to competitors.
  • Clumsy email templating system.
  • Lack of integration with other messaging systems.
Read full review
Likelihood to Renew
Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.
Read full review
No answers on this topic
Usability
While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.
Read full review
No answers on this topic
Support Rating
I've only needed support for the software once or twice the 5+ years i've used it. I found their support responsive and helpful at each encounter. They seem to have the same level of commitment to their enterprise as I do to mine which is refreshing.
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Would give it a zero if I could. Their customer service used to be incredible; fast response times, really hands-on with their users, and a pretty regular feedback process. They sent me an awesome t-shirt that became part of my go-to climbing gear. But for the past year, their response times went way down, their customer service was less helpful and generally a lot more rude, and they haven't asked for customer input once since their leadership change
Read full review
Alternatives Considered
Our goal was to find a product what fit those needs:
  • Can be use with SMTP protocol to relay emails from our webhosting environment
  • Have an API to manage the account and offer the ability to also send emails
The competition was offering too much options and services that we wouldn't use but still had to pay for while SMTP2GO fulfilled our needs with a verry competitiveThe competition was offering too much options and services that we wouldn't use (but still had to pay for anyways) while SMTP2GO fulfilled our needs with a verry competitive pricing.
Read full review
I'd say SparkPost is probably the worst option of the three email API products I've used. It has the worst customer service, the fewest features, and costs significantly more than SendGrid, even though SendGrid lets you integrate all of Twilio's other features into a broader set of communications media. In addition, the API and documentation were easy enough to use and integrate, but the templating system has also caused a lot of headaches for us.
Read full review
Return on Investment
  • Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts.
  • More cost efficient than paying for several different email accounts.
  • Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility.
Read full review
  • We used at the first time the free version which worked awesome.
  • We didn't have to spend our time writing all the features that SparkPost has included.
  • The dashboard give us all the information that we need to know regarding the status of the emails that have been sent from the app
Read full review
ScreenShots

SMTP2GO Screenshots

Screenshot of a quick snapshot of the account activity after logging in.Screenshot of the Activity feed that displays the most recent delivery events for email, and provides extra detail when needed.Screenshot of subaccounts, which are available on any paid plan and offer a way to resell the SMTP2GO product to clients and customers.