SMTP2GO vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SMTP2GO
Score 9.7 out of 10
Mid-Size Companies (51-1,000 employees)
SMTP2GO is a dedicated outbound email server SMTP2GO is a New Zealand based SMTP/Email API provider with support staff and servers based across the globe. It automatically connects to the closest server to ensure speedy and efficient delivery. The SMTP2GO support team offers 24/7 assistance in multiple languages to make setup simple. We offer support via ticket, chat and phone. GDPR? Inbound servers and data centres in the EU to make sure sending is…N/A
Twilio SendGrid
Score 8.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
SMTP2GOTwilio SendGrid
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
SMTP2GOTwilio SendGrid
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing includes support and onboarding.
More Pricing Information
Community Pulse
SMTP2GOTwilio SendGrid
Considered Both Products
SMTP2GO
Chose SMTP2GO
The deliverability and ease-of-use of SMTP2GO were the two main factors for me. Sendgrid does have a little more functionality, but I didn't really use it.
Chose SMTP2GO
We used to use the SMTP server of the domain hosting companies, however moving to the cloud for emails and the necessary added multifactor authentication for security purposes, it made the sending of scan to email and other reporting facilities difficult as they do not support …
Chose SMTP2GO
If I evaluated other products prior to SMTP2GO, I have forgotten what that experience might have been due to the success that I have had with SMPT2GO for many, many years.
Chose SMTP2GO
SMTP2GO is easier to set up and and use. I have found the deliverability is better with SMTP2GO but we are only sending to internal emails.
Chose SMTP2GO
SMTP2GO ended up being cheaper and easier to use. SMTP2G0 fit our needs better partly because it was more compatible with older systems, but it also hit the mark in terms of price for scale.
Chose SMTP2GO
Our goal was to find a product what fit those needs:
  • Can be use with SMTP protocol to relay emails from our webhosting environment
  • Have an API to manage the account and offer the ability to also send emails
Chose SMTP2GO
Brevo is more for Newsletters. SMTP2GO is a specialized service, which doesn't support sending newsletters, etc. But the sending quality of SMTP2GO is better than others. Its task is to deliver normal emails to the general inbox.
Chose SMTP2GO
Google limits the number of emails that can be sent from an account. The way our SIS works requires a service account. SMTP2Go allows us to communicate to 80,000 parents without the Google Workspace limitation.
Chose SMTP2GO
When your a consultant and you need a solution that is a set it and forget it, I went with SMTP2GO. I didn't have time to research any other solution as trying to get O365 to work with older printer/scanner/copier was taking to long and the client getting upset. You guys are …
Chose SMTP2GO
SMTP2GO is much easier to use than WP SMTP for Wordpress sites as the setup required is simple DNS regardless of where the email is hosted.
Chose SMTP2GO
Some of the other services are really good but with the ease of setting up sub-accounts, the success in not having bounced emails, or strange receiving issues, the platform being so easy to use, and great support when you need it. They just don't compare.
Chose SMTP2GO
This is the best product in this market and solves for a very specific niche. I highly recommend this service for anyone looking to get scan to email setup or have devices that need to send alerts that can't route through Office 365.
Chose SMTP2GO
We moved from mailgun to smtp2go but to be perfectly honest, I don't remember why, maybe a pricing issue.
Chose SMTP2GO
The price because we are a small company and have not enough resource thats is why we continue our reserach and find SMTP2go
Chose SMTP2GO
Searched internet and came acrcoss smtp2go and gave it a try and it was really worth it. It solved my email problems
Chose SMTP2GO
Well we used to use sendgrid in the past.
But their base plan shares an ip with others, which means that more often than not our emails were blocked
They changed they policy of connections to api and sdks. We found Smtp2go that has the same price range and so we changed for them.
Chose SMTP2GO
Gmail got very confusing on how to use. SMTP2GO was much easier to setup and use.
Twilio SendGrid
Chose Twilio SendGrid
Twilio SendGrid is generally economical and thus can give better ROI compared to competitors and in a short period of time. Twilio SendGrid can be used for mass email campaigns and thus any marketer would prefer that for mass email marketing compared to say Outreach because …
Chose Twilio SendGrid
Twilio SendGrid stacks up well to its direct competiros like Mailgun and BigMailer, but it doesnt stack up again more complex marketing automation tools like HubSpot and ActiveCampaign. That is understandable as it doesnt seem to be the purpose of the platform, but it is worth …
Chose Twilio SendGrid
Brevo was cheaper and doesn't support the spam testing but in my experience their support was much , much better.
Chose Twilio SendGrid
I have been using Sendgrid for a while now, and the main reason to select it in the first place was because of the data analytics it offered and data security. Its high deliverability and rates and the pricing offered for our requirement suited our budget; hence, we chose it …
Chose Twilio SendGrid
SendGrid has added features and allows to add unique unsubscribe links.
Chose Twilio SendGrid
Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, …
Chose Twilio SendGrid
Originally our engineering team selected SendGrid because it was a well-known brand and highly regarded as the leader in email deliverability services. My executive team at the time was familiar with the brand as well, and had worked with key stakeholders at SendGrid prior to …
Chose Twilio SendGrid
We here it is good but has this huge issue with customer service. We wanted to go with SendGrid because it was recommended, but we have had three months of grief.
Chose Twilio SendGrid
I use both. SendGrid as I stated before I use in a very simple manner - just as an email server basically- because the
email list I’m using is originates through ClickFunnels. They have enough reporting for me. Although I could definitely use click tracking so I may implement …
Chose Twilio SendGrid
Twilio SendGrid stacks up against sharpspring and adobe advertising cloud because it resolves sending emails in a easy way with a low cost and a lot free quotas. So if you need to only integrates a list register, a easy newsletter send or even a smtp integration, Twilio …
Chose Twilio SendGrid
Twilio SendGrid is a great all around email marketing solution. It does everything that Mailchimp can do but offers a whole host of other features a professional marketeer would require. Mailchimp does not support email campaigns that promote gambling products.
Chose Twilio SendGrid
MailGun answers support tickets inside of 24 hours and has as good as or better deliverability, and their team is knowledgeable and responsive.
Chose Twilio SendGrid
We also have Kartra, which is not in your list. Seriously, if I’m running the campaign, it’s SendGrid. I’m not a tech guy, but I can use it and can even design something and get the HTML code out if I need to.
My biggest gripe is that it’s so hard to move data across platforms, …
Chose Twilio SendGrid
I use this software along with Sendwithus too. Both the software I use for different sets of people.
Chose Twilio SendGrid
We prefer Twilio SendGrid as a solution, simpler installation, very low failure rate (less than 1%) Our goal is a 1 step solution that we never have to go back to, that way the client is only billed once and their ROI remains high.
Chose Twilio SendGrid
We selected SendGrid for the flexibility it offered us where we could set up APIs from our own database and CDP to trigger one-to-one messages, automate campaigns, personalize comms and save money over other systems that require you to host your data in their systems and charge …
Chose Twilio SendGrid
We considered using Mailchimp from the beginning but we weren't in a place where we needed everything Mailchimp had to offer and we needed a simpler solution that was easy to implement and use. SendGrid served us well as a bigger stage company with limited funds and needs but …
Chose Twilio SendGrid
Some of the other platforms we have used in the past appeared to be cheaper up front, but in the long run... they were a lot more costly than Twilio SendGrid. Some of the other email marketing tools did not offer drag and drop features that make building an email campaign easy …
Chose Twilio SendGrid
The only other transactional email program I've used inside of Dinely was Mailgun. Mailgun is great with deliverability and relatively cost effective as well. The only issue is it's not able to be rapidly implemented. If we wanted to design up transactional emails that wow our …
Chose Twilio SendGrid
Before using SendGrid we used MailChimp and were very limited with segmenting our users. Then we moved to ActiveCampaign and paid a ton of money for sending a few promotional emails per month. Then we got SendGrid - letting us rid both of ActiveCampaign and Mailgun and having …
Chose Twilio SendGrid
All of the aforementioned competing services don't have a transactional email component along with their email marketing campaign services. Also, SendGrid is the most economical value of the 4, while 2nd place goes to MailChimp with regard to pricing. I liked SendGrid out of …
Chose Twilio SendGrid
If I consider the the easiness in functionality of Email Editor in SendGrid Marketing Email software, it matches my expectations. I don't need to train my colleagues for the usage of this software. In my absence also anyone can create email campaigns and send it very easily. So …
Features
SMTP2GOTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SMTP2GO
-
Ratings
Twilio SendGrid
7.1
Ratings
11% below category average
WYSIWYG email editor00 Ratings7.00 Ratings
Dynamic content00 Ratings6.80 Ratings
Ability to test dynamic content00 Ratings5.60 Ratings
Landing pages00 Ratings8.00 Ratings
A/B testing00 Ratings7.20 Ratings
Mobile optimization00 Ratings7.00 Ratings
Email deliverability reporting00 Ratings7.40 Ratings
List management00 Ratings7.60 Ratings
Triggered drip sequences00 Ratings7.20 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SMTP2GO
-
Ratings
Twilio SendGrid
7.6
Ratings
1% below category average
Dashboards00 Ratings7.40 Ratings
Standard reports00 Ratings8.20 Ratings
Custom reports00 Ratings7.20 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
SMTP2GO
-
Ratings
Twilio SendGrid
8.1
Ratings
1% above category average
URL Validation00 Ratings7.40 Ratings
Link Tracking00 Ratings8.20 Ratings
Image Validation00 Ratings9.00 Ratings
Inbox Display00 Ratings7.80 Ratings
Email Accessibility Tools00 Ratings7.80 Ratings
Spelling and Grammar Check00 Ratings8.20 Ratings
Spam Testing00 Ratings8.20 Ratings
Email Previews00 Ratings8.60 Ratings
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SMTP2GOTwilio SendGrid
Small Businesses
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Mad Mimi
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Score 10.0 out of 10
Medium-sized Companies
Twilio SendGrid
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Score 8.4 out of 10
VerticalResponse
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Enterprises
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User Ratings
SMTP2GOTwilio SendGrid
Likelihood to Recommend
9.0
(0 ratings)
7.8
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
7.0
(0 ratings)
Usability
8.2
(0 ratings)
8.2
(0 ratings)
Support Rating
9.1
(0 ratings)
3.0
(0 ratings)
User Testimonials
SMTP2GOTwilio SendGrid
Likelihood to Recommend
It's great for any application that you need to track email receipt and recipient interaction, or with devices/programs that don't fare well with Exchange based email services. Don't try to set SMTP2GO as your outbound email server if you're using O365, that just isn't a possibility (not that I've looked into that setup).
Read full review
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
Read full review
Pros
  • Bulk email sending in the thousands of emails per day
  • Email with large attachments going to a large number of users
  • Email logging for audit/tracking purposes
  • Handling large numbers of sending domains
  • Team admin access for IT to manage settings and view logs
Read full review
  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
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Cons
  • Might be nice to add a monthly good looking PDF report for subaccount users that can be branded and sent directly to the subaccount contact. A 'client facing' report that we can use to show our customers the email usage history.
Read full review
  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
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Likelihood to Renew
Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.
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No answers on this topic
Usability
While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.
Read full review
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
I've only needed support for the software once or twice the 5+ years i've used it. I found their support responsive and helpful at each encounter. They seem to have the same level of commitment to their enterprise as I do to mine which is refreshing.
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Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Read full review
Alternatives Considered
Our goal was to find a product what fit those needs:
  • Can be use with SMTP protocol to relay emails from our webhosting environment
  • Have an API to manage the account and offer the ability to also send emails
The competition was offering too much options and services that we wouldn't use but still had to pay for while SMTP2GO fulfilled our needs with a verry competitiveThe competition was offering too much options and services that we wouldn't use (but still had to pay for anyways) while SMTP2GO fulfilled our needs with a verry competitive pricing.
Read full review
Twilio SendGrid is generally economical and thus can give better ROI compared to competitors and in a short period of time. Twilio SendGrid can be used for mass email campaigns and thus any marketer would prefer that for mass email marketing compared to say Outreach because Outreach is more of a sales tool and suitable for sending lesser emails.
Read full review
Return on Investment
  • Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts.
  • More cost efficient than paying for several different email accounts.
  • Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility.
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  • Switching to Sendgrid has saved us over $3000/year compared to using other platforms.
  • Sendgrid has saved us time as the process for creating email campaigns is so easy.
  • Because of the time and financial savings, we have been able to spend more time/money on creating more appropriate marketing strategies which, in turn, has generated more revenue.
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ScreenShots

SMTP2GO Screenshots

Screenshot of a quick snapshot of the account activity after logging in.Screenshot of the Activity feed that displays the most recent delivery events for email, and provides extra detail when needed.Screenshot of subaccounts, which are available on any paid plan and offer a way to resell the SMTP2GO product to clients and customers.