SnapApp Interactive Content Marketing (discontinued) vs. UpContent

Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.

Incentivized

UpContent is effective for helping you:

• Gather information several different content sources
• Leverage curated content with social media, email newsletters, and on your website to help you provide audiences with important information
• Curate content topics by vertical for use in ABM -- you can give reps topic hubs to keep themselves up-to-date. Plus, it's a great way for them to find content to use as "conversation starters with their prospects.

I love that UpContent integrates with HubSpot, Rasa.io, SocialBee and other tools that we use on a daily basis.

Incentivized

• SnapApp's platform is relatively user-friendly with customization options that are tailored to each 'type' of content. It's difficult to break or alter something that will negatively affect your asset.
• There are infinite possibilities for branding including options to upload your own buttons, logos, graphics and choose your own colors to align with unique brand standards.
• It's fairly easy for new users (with a minimum level of technical knowledge) to pick up the skills needed to create a basic SnapApp.

• Organize content from multiple sources
• Helps you leverage curated content more easily for use on social media
• Allows you to quickly share articles with your audience that you think will resonate with them

Incentivized

• There are only a few limited software integrations for SnapApp, so it needs to upgrade itself.
• I didn't like the Font colours its not that attractive as it should be.
• Mobile content looks different from desktop content

Incentivized

• I'd like an option to use UpContent to curate content into a blog post -- to make it easy to do "news round-up" type posts.

Incentivized

We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals

Real team standing behind the product.

Incentivized

We did not review any other apps like this in the lead generation space. They cold called us and this seemed like a good test to get leads in our younger demographic where we have had issues bringing in new leads. I am not sure what other options there are in this space besides BuzzFeed.

Incentivized

Scoop.it allows you to create blog posts that pertain to a specific piece of curated content. This is not a feature in UpContent.

Incentivized

• More qualified leads.
• More intelligent, productive convos w potential patients.
• Fabulous forms.
• Probably 6 pct uptick in sales close last year.

Incentivized

• We are able to gain efficiency in our social media efforts
• Improve productivity when it comes to developing newsletters
• Help us build our thought leadership with curated content

Incentivized