SOCi vs. Synup

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SOCi
Score 8.4 out of 10
N/A
SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.N/A
Synup
Score 9.6 out of 10
N/A
Synup is a location intelligence tool that helps businesses with their local marketing, discovery, and engagement. Businesses and agencies alike can use Synup to get listed online, monitor online reputation, generate business reviews and track search engine analytics.N/A
Pricing
SOCiSynup
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SOCiSynup
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSynup offers scalable pricing plans for agencies looking to grow their clientbase and expand their service offerings. A discount is available for annual billing.
More Pricing Information
Community Pulse
SOCiSynup
Considered Both Products
SOCi
Chose SOCi
I used the basic Hootsuite subscription to schedule organic social media posts. However, it fell short in assisting franchises or businesses with multiple locations because it lacks the ability to localize content. So, you would essentially have to create 50 posts for 50 …
Chose SOCi
Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on
Chose SOCi
We have been using Brandify in order to increase our sales volume and potential customers on the basis of localization offering products and services to a greater number of customers paying a considerable and convenient cost for the service. I am a satisfied user of Brandify …
Chose SOCi
We haven't used a comparable platform for public review management. We use NPS Promoter for NPS analytics, and in comparison, Brandify's analytics do not stack up well. They're a younger platform and seem eager to add new analytics over time, but to date, they do not have the …
Synup
Chose Synup
After researching the best social media management and review management tools, I picked Synup since it seemed to offer the best features for the price and offered a streamlined interface that offered everything I needed!
Chose Synup
I have selected Synup because it’s tools for monitoring and managing customer reviews contribute to a positive online reputation. This focus on reputation management appeals to businesses that prioritize customer feedback and want to maintain a favorable brand image. Also …
Chose Synup
Synup was recommended by a colleague and had great results for their company. We did a trial period and noticed a big turnaround in customer engagement and a boost in the positivity of our business.
Chose Synup
Upon joining the company Aptar Digital Health, I became part of the ongoing utilization of Synup, which was already integrated into our operations. I've previously used other online management applications but nothing stands a chance against Synup. It is so efficient and handy …
Best Alternatives
SOCiSynup
Small Businesses
Google Business Profile
Google Business Profile
Score 8.5 out of 10
Google Business Profile
Google Business Profile
Score 8.5 out of 10
Medium-sized Companies
Google Business Profile
Google Business Profile
Score 8.5 out of 10
Google Business Profile
Google Business Profile
Score 8.5 out of 10
Enterprises

No answers on this topic

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
SOCiSynup
Likelihood to Recommend
8.4
(0 ratings)
10.0
(0 ratings)
Usability
8.2
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
SOCiSynup
Likelihood to Recommend
In my opinion, I think that Brandify is a great software for managing large databases and allowing multiple users to access and edit data at the same time. For medium to large companies that have a strong emphasis on viewing and replying to all their customer reviews. Brandify can save a considerable amount of time and energy by getting everything together in one place.
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Synup is great for businesses that need a little extra help with reputation and social media management. It is easy to use and can save you time to focus on your product and customers. It also provides great feedback and valuable insights with social media to be able to tweak your business as necessary.
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Pros
  • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
  • Brandify has made the work so much easier as it avoids spending time looking for better options.
  • It is very helpful platform for the growth of a company.
  • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
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  • Synup is extremely good at keeping track of customer reviews from various platforms in one centralised dashboard.
  • One of Synup's strengths is its ability to sync business information simultaneously across multiple platforms.
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Cons
  • Some things can be hard to find at first glance in the dashboard
  • Lacks the ability to pull organic social stats from content that is natively posted
  • Facebook ads lack some of the advanced features that Facebook offers
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  • Improving the mobile app experience could be beneficial.
  • Product is little too expensive.
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Usability
There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.
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No answers on this topic
Support Rating
We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
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No answers on this topic
Alternatives Considered
I used the basic Hootsuite subscription to schedule organic social media posts. However, it fell short in assisting franchises or businesses with multiple locations because it lacks the ability to localize content. So, you would essentially have to create 50 posts for 50 business locations if you wanted to include a unique phone number. SOCi lets you do that with one post. It also lacked a rolled up reporting feature. SOCi can show me what's going on at a high level as well as at the location level or group level.
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I have selected Synup because it’s tools for monitoring and managing customer reviews contribute to a positive online reputation. This focus on reputation management appeals to businesses that prioritize customer feedback and want to maintain a favorable brand image. Also Synup provides my business with valuable real-time analytics, allowing it to make data-driven decisions. This feature sets it apart, as businesses appreciate the insights into online visibility and customer engagement for refining their digital strategies.
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Return on Investment
  • We're still new to the platform and determining this information.
  • We know that some time is saved by the information being gathered together in one place, but we've also spent a lot of time discussing concerns/questions with their care team and getting fully set up.
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  • My Business after using Synup experience an increase in local visibility.
  • We improved our rating from 3.5
  • to 4.1 and our posts get 65% more engagement.
  • Real-time analytics provided by Synup empower my business with valuable insights
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ScreenShots

Synup Screenshots

Screenshot of Agency Operating SystemScreenshot of Local Listing Management SoftwareScreenshot of Online Reputation Management SoftwareScreenshot of Social Media Management SoftwareScreenshot of SMB Prospecting Tool for AgenciesScreenshot of Sales Pipeline & CRM