CoSchedule Marketing Suite vs. SocialPilot

CoSchedule does more than just content planning, it helps you organize your content, betters your content with headline analyzers, and allows you to organize your work and marketing calendars as well. If your organization is in a spot where you need a well-rounded tool to help with content, marketing, or even task organization, CoSchedule might be the right fit.

Incentivized

I've already introduced it to a number of my colleagues and it's saving them time too.

• Best time to post is great at updating to when we get the most engagement by platform
• Requeue tool to slate out additional posts for a given piece of content is a huge time saver
• Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself

Incentivized

• Bulk Uploading - this is the #1 reason I'm still with Socialpilot! Having a CSV file upload makes it much easier!
• Images are automatically included - with many bulk uploads you'd have to upload your own images rather than it being pulled directly from the link. This is a game-changer!
• Platforms - many are included!
• Price - some are simply too expensive nowadays but SocialPilot is still one of the best competitors when it comes to price.

Incentivized

• The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
• The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
• In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.

Incentivized

• I've not found any areas yet

The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.

Incentivized

It is powerful yet so easy to use. The social media analytics provided by this platform are easy to understand. The client's social accounts are managed easily through the client management feature without the need of waiting for the client to make you the admin to manage their page.

Incentivized

I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.

Incentivized

I've not had to use support

CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but has the added Canva-type integration, which makes it more appealing to our clients who want to be able to easily put together their own images. CoSchedule is a bit pricy, which can be prohibitive for clients who don't pay in dollars.

Incentivized

I've always been one to price compare first, and SocialPilot has always come out on top with more integrated platforms at the best price! I haven't done my research in the last 2 years because I'm very content with SocialPilot. Still, I do think/hope they will start integrating more helpful tools on the platform with new AI integrations and the AI pilot they already have.

Incentivized

• Operationally, it is easier and faster to train new staff and get them comfortable in their roles and with their projects.
• We are producing more content, faster.
• We are more aware of what everyone else in the department is working on.

Incentivized

• Scheduling and posting in bulk
• Saves time through content recycling
• The affordable marketing solutions have promoted the business

Incentivized