Sprinklr Marketing vs. Supermetrics

Sprinklr Marketing

Supermetrics

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Sprinklr Marketing	Score 8.0 out of 10	N/A	Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…	N/A
Supermetrics	Score 10.0 out of 10	N/A	Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.	$29 per month per user

Pricing

Sprinklr Marketing

Supermetrics

Editions & Modules

No answers on this topic

Essential: $29
per month per user
Core: $159
per month per user

Offerings

Pricing Offerings
Sprinklr Marketing	Supermetrics
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.

More Pricing Information

Community Pulse
	Sprinklr Marketing	Supermetrics
Considered Both Products	Sprinklr Marketing Verified User Anonymous Chose Sprinklr Marketing We are also using Modern Engagement and both products combined together give us a perfect overview of paid&organic media performance. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing This tool was much easier to implement and understand for my team. Incentivized Helpful? Joseph Alleruzzo Director, Client Lead Chose Sprinklr Marketing Sprinklr is a more effective solution in terms of campaign operations for larger networks who operate at scale. Incentivized Helpful? Robert Lange Head of Paid Media & Social Media Consultant, Strategist Chose Sprinklr Marketing We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic … Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing There are none, otherwise we would have switched. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing I definitely prefer the native platform ad managers over Spredfast. They are much easier to use and saves me time and frustration. I usually just give up with Spredfast after I get so many errors that I can't figure out. I never have to worry that my ad is not running when I … Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing We use each of our tools for distinct projects and Sprinklr is the main social tool that we use, primarily because of the 'social listening' component which allows us to see where the conversation is among our competitors. This is critical in developing our positioning on … Incentivized Helpful? Alejandro Mac Swiney Regional Brand Marketing Manager Latin America Chose Sprinklr Marketing I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform. Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing Not part of decision making. Sprinklr was already implemented when I became involved with the platform. Incentivized Helpful? MB Marena Bitz Social Media Strategist Chose Sprinklr Marketing I have never used another product aside from Sprinklr Marketing. Incentivized Helpful? Alissa Calomino Senior Business Solutions Owner for Marketing Technology Chose Sprinklr Marketing I've only used the free version of Hootsuite and Sprinklr had many more functions than that (though Sprinklr was paid so not really and apples to apples comparison). HubSpot was more of a web content tool with social plugins which were fine but nothing special. Sprinklr was … Incentivized Helpful? Verified User Anonymous Chose Sprinklr Marketing Sprinklr is above and beyond all other platforms currently on the market. No other platform meets the capabilities. Incentivized Helpful?	Supermetrics Verified User Anonymous Chose Supermetrics Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics … Incentivized Helpful? Verified User Anonymous Chose Supermetrics Supermetrics is more simple to set up and start using. It is also more lightweight - with a simple UI and use-case that prevents distraction or unnecessary features interfering with the core use-case. Incentivized Helpful? Verified User Anonymous Chose Supermetrics Google Analytics has the ability to send reports similar to Supermetrics, but the disadvantage is that it can send only a limited number of rows. The report sent has to be consolidated and then used. Instead, Supermetrics allows to edit the way of reporting easily through the … Incentivized Helpful? Trevor Irish Digital Marketing Analyst II Chose Supermetrics I use both of these services, but Supermetrics has more offerings than the base APIs provided by Google Data Studio. Supermetrics also allows for non-Google product APIs that have helped us develop much richer reports and tools. Also, for the paid APIs that can be used in Data … Incentivized Helpful? Lindsay Halsey Co-Founder Chose Supermetrics We transitioned from DashThis to Google Data Studio with Supermetrics for our monthly client reports. We found this new solution to be more flexible and customizable. We liked DashThis, however, too. Incentivized Helpful? Austin Voigt Senior Analyst - Paid Media Chose Supermetrics Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your … Incentivized Helpful?

Features

Sprinklr Marketing

Supermetrics

Content Creation

Comparison of Content Creation features of Product A and Product B
	Sprinklr Marketing 7.0 Ratings 14% below category average	Supermetrics - Ratings
Ideation	5.00 Ratings	00 Ratings
Approval workflows	5.00 Ratings	00 Ratings
Content collaboration	8.20 Ratings	00 Ratings
Content calendar	9.60 Ratings	00 Ratings
Network for content licensing/production	7.30 Ratings	00 Ratings

Content Publishing

Comparison of Content Publishing features of Product A and Product B
	Sprinklr Marketing 8.0 Ratings 1% below category average	Supermetrics - Ratings
Content hub	9.10 Ratings	00 Ratings
Forms / Gated content	5.50 Ratings	00 Ratings
Embedded CTAs	9.10 Ratings	00 Ratings
Content distribution	7.30 Ratings	00 Ratings
Content promotion	8.10 Ratings	00 Ratings
Content automation	9.10 Ratings	00 Ratings

Content Reporting & Analytics

Comparison of Content Reporting & Analytics features of Product A and Product B
	Sprinklr Marketing 8.5 Ratings 8% above category average	Supermetrics - Ratings
Audience profiling and targeting	8.10 Ratings	00 Ratings
Closed-loop tracking and reporting	8.50 Ratings	00 Ratings
Content performance analytics	9.60 Ratings	00 Ratings
Campaign optimization dashboard	7.70 Ratings	00 Ratings
Competitive analytics	8.50 Ratings	00 Ratings

Best Alternatives
	Sprinklr Marketing	Supermetrics
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10	Agency Analytics Score 9.9 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10	Alteryx Platform Score 8.9 out of 10
Enterprises	Vyond Score 8.7 out of 10	Alteryx Platform Score 8.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Sprinklr Marketing	Supermetrics
Likelihood to Recommend	7.0 (0 ratings)	10.0 (0 ratings)
Support Rating	8.0 (0 ratings)	- (0 ratings)

User Testimonials
	Sprinklr Marketing	Supermetrics
Likelihood to Recommend	Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform Incentivized Verified User Anonymous Read full review	If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source. Incentivized Timothy McCormack VP, Media & Analytics Read full review
Pros	Allows you to share and suggest pieces of content to other entities within the organization. Has great reporting with lots of filters to drill down to the information you need. It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date. Incentivized Corey Walker Marketing Specialist Read full review	Supermetrics is easy to use, the ui is helpful for creating queries. Supermetrics allows to run the created queries on triggers. Supermetrics allows to connect with different data sources like Google analytics etc ., Supermetrics sends alert on the failure of queries to the desired email address Incentivized Verified User Anonymous Read full review
Cons	Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights Incentivized MB Marena Bitz Social Media Strategist Read full review	Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them. No public data for LinkedIn. Definitely requires knowledge on how to use Google Data Studio. Incentivized Trevor Irish Digital Marketing Analyst II Read full review
Support Rating	Very responsive team, always ready to jump on a call or provide any other ad-hoc support, both for the central team as well as for the markets. I appreciate the opportunity to organise onboarding calls with the markets when we identify any needs in terms of trainings/upskilling Incentivized Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use. Incentivized Verified User Anonymous Read full review	Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment. Incentivized Verified User Anonymous Read full review
Return on Investment	Measurable and easy to see clicks and actions taken on ads lends to a positive or negative ROI depending on the call to action. As far as the cost of the tool, it's good to manage and control many users so I'd say this is a positive ROI. Incentivized Alissa Calomino Senior Business Solutions Owner for Marketing Technology Read full review	Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system. Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics. Time! We save a lot of time on our monthly reports thanks to Supermetrics. Incentivized Lindsay Halsey Co-Founder Read full review
ScreenShots		Supermetrics Screenshots