Moz Pro vs. SpyFu

Moz Pro

372 Reviews and Ratings

SpyFu

131 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Moz Pro	Score7.8 out of 10	N/A	MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…	$99 per month
SpyFu	Score7 out of 10	N/A	SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…	$39 per month

Pricing

Moz Pro

SpyFu

Standard: $99
per month
Medium: $179
per month
Large: $299
per month
Premium: $599
per month

Basic: $39
per month
Professional: $79
per month
Team: $299
per month

Pricing Offerings
Moz Pro	SpyFu
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

Discount available for annual billing.

—

Community Pulse
Key User Insights
	Moz Pro	SpyFu
Considered Both Products	iContact Rachel Hensley E-Commerce Director in Marketing at Miami County Live (Marketing and Advertising, 201-500 employees) Chose Moz Pro I prefer Moz Pro to SEMRush and Ahrefs Site Explorer because I think it is much easier to use and understand. I believe it can be used along with SpyFu because SpyFu has alot of Google Adwords information that can be used in competition analysis that moz doesn't have. These two … Incentivized Helpful? Verified User Chose Moz Pro radian6 woorank webceo Incentivized Helpful? Jordan Comstock Digital Marketing Specialist in Marketing at busybusy (Construction, 51-200 employees) Chose Moz Pro I think all SEO tools have their pros and cons, but Moz is a heavy hitter. They are the resident authority for educating SEO's, and that is for a reason. Their product works well. I wouldn't say it is head and shoulders above any competitors, but it gets the job done. When it … Incentivized Helpful? Verified User Chose Moz Pro Personally I think Moz is one of the top tools being used in the market for search engine optimization. It provides great insights, is easy to use and is easy to read and understand with their simple and comprehensive dashboard. I personally choose to use SEMRush above all … Incentivized Helpful? Kevin Gamache Senior Web Analyst in Marketing at Truckstop.com (Transportation/Trucking/Railroad, 201-500 employees) Chose Moz Pro Moz had all the features that I was looking for to help us scale our in-house SEO and content marketing strategy. We had previously reviewed several other vendors but the price point and the features offered did not match up to our needs. The ease of use and the time to … Incentivized Helpful? Roman Prokopchuk Digital Marketing Campaign Manager in Marketing at QueBIT Consulting (Marketing and Advertising, 51-200 employees) Chose Moz Pro SEM Rush, Majestic SEO, and Raven Tools. All are on the same playing field. Majestic SEO is more advanced on the off-site link optimization side. Incentivized Helpful?	SpyFu Verified User Chose SpyFu It's a great little tool that offers pretty much everything you can get from Moz or Semrush at a fraction of the cost. My company uses a few different tools but I always come back to SpyFu because it is so easy to use and their build-in reporting is great. Incentivized Helpful? Verified User Chose SpyFu We use Moz for tracking Keywords monthly, and we also use it more for backlink research. We like the keyword research available in SpyFu better than Moz. Incentivized Helpful? Verified User Chose SpyFu Personally, the only tool I use as often as SEMRush. If you have the SEMRush paid version, I personally choose to use that over SpyFu. SpyFu is the best free search analytics tool online though. It has the greatest offerings in its free pack and allows you to have the most … Incentivized Helpful? Verified User Chose SpyFu I would say that the above tools each offer their own unique skillset to be able to enhance what we find with SpyFu. For competitive analysis at a low cost point SpyFu really follows through on the promise of delivering actionable competitive insights with additional tools that … Incentivized Helpful? Angela Lyons, MBA Marketing Manager in Marketing at Client Hub (Internet, 11-50 employees) Chose SpyFu Other tools I looked at were too expensive and too confusing. Incentivized Helpful? Amber Stanley-Kruth Account Manager in Marketing at 121 Digital Marketing (Marketing and Advertising, 11-50 employees) Chose SpyFu Using both currently Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Moz Pro

SpyFu

Comparison of SEO features of Moz Pro and SpyFu
Feature	Moz Pro 7.3 41 Ratings	SpyFu 6.6 52 Ratings
Keyword analysis	8.041 Ratings	7.052 Ratings
Backlink management	7.036 Ratings	6.040 Ratings
SERP ranking tracking	7.141 Ratings	6.044 Ratings
Page grader	8.040 Ratings	7.829 Ratings
Competitive analysis	8.040 Ratings	7.051 Ratings
Site audit / diagnostics	7.039 Ratings	7.232 Ratings
Site recommendations	7.037 Ratings	6.031 Ratings
Task management	6.022 Ratings	6.120 Ratings

Comparison of SEO Channels features of Moz Pro and SpyFu
Feature	Moz Pro 5.9 32 Ratings	SpyFu 5.8 39 Ratings
Local SEO	5.327 Ratings	5.033 Ratings
Social SEO	5.323 Ratings	5.028 Ratings
Mobile SEO	6.225 Ratings	8.029 Ratings
Global SEO	6.827 Ratings	5.035 Ratings

Comparison of SEO Platform & Account Management features of Moz Pro and SpyFu
Feature	Moz Pro 7.0 33 Ratings	SpyFu 7.2 28 Ratings
Multi-domain support	7.028 Ratings	6.028 Ratings
Integration with web analytics tools	7.130 Ratings	8.518 Ratings

User Ratings
	Moz Pro	SpyFu
Likelihood to Recommend	8.0 (78 ratings)	7.0 (62 ratings)
Likelihood to Renew	7.0 (38 ratings)	10.0 (10 ratings)
Usability	7.0 (3 ratings)	7.0 (1 ratings)
Availability	10.0 (1 ratings)	- (0 ratings)
Support Rating	9.5 (7 ratings)	7.6 (13 ratings)
Online Training	7.0 (1 ratings)	- (0 ratings)