Streamsend vs. Everest (Return Path + 250ok)

I believe this service is best suited for companies who wish to be sending newsletters or any information that is delivered via text. If you are focused primarily on sending images, you are better off uploading your own template

Incentivized

Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.

• Organized layouts to complete all your newsletter, Eblast and Evite needs
• Reporting was accurate and detailed for providing a strength and weakness per campaign
• List building was easy to upload and easy to organize

Incentivized

• Inbox placement data using seed list: It tells you about your inbox placements, spam, missing, and complaints. Very useful data that tells you that you are on the road!
• Sender score for all I.Ps: Tells you quickly about your I.P score, helps you work fast as you know everything is fine, saves a lot of time.
• Online support: Support from specialist, have an expert to guide in tough times to suggest options or to support your action strategy.

Incentivized

• The tools for creating the marketing piece could be updated a bit. There are not any layouts available that are particularly laid out for our industry. We focus on imagery rather than text, and we don't need a newsletter format.
• It has been challenging for me to connect our social media sites to marketing pieces in the past. I feel like this could be done with more ease.

Incentivized

• A good tutorial on how to leverage it would be helpful. Navigating is easy, but there's a lot of information and it takes a while to understand what everything means.
• The reporting feature is intimidating, creating anew one isn't as user-friendly as the rest of the interface.
• I understand what seeds are, but for new users, a very basic tutorial on what they are and why they are used would be helpful. Right now you have to have a baseline understanding of them before using it.

Incentivized

A lot of times if a product is working, switching and trying something new with affect productivity. Everyone knows how to use Streamsend and it's not broke, so why fix it?

Incentivized

Return Path helps us stay ahead of the curve and are a partner in helping us optimize our email program. They also keep us up-to-date on email laws and the changing ecosystem so that we are prepared and ready for changes, whether they're behavioral, legal or technology-driven. I definitely consider Return Path a necessary ingredient to sustaining a healthy email program.

Incentivized

I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.

Incentivized

Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.

Incentivized

I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.

Incentivized

Honestly, I actually prefer MailChimp above the rest. It has a modern approach and utilizes what's trending in today's world. There is more direct customization and social media integration through following and sharing. Tracking and reporting was very visual and customized/designed in a way for our clients to understand

Incentivized

Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.

Incentivized

• Brand awareness.
• Company messaging.
• Communication campaigns, seasonal advertising.

Incentivized

• Return Path has helped me enable better email delivery for our global partners e.g. some of our applications that send email to consumers in Australia or Europe.
• Some of the functions that we utilized with Return Path were proving to be costly based on what the business needs were for us. That is why we cut back on some of the services we utilized.

Incentivized