Funnel IQ vs. Supermetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Funnel IQ
Score 8.4 out of 10
N/A
The Funnel IQ product provides a platform that delivers GTM data.N/A
Supermetrics
Score 10.0 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month per user
Pricing
Funnel IQSupermetrics
Editions & Modules
No answers on this topic
Essential
$29
per month per user
Core
$159
per month per user
Offerings
Pricing Offerings
Funnel IQSupermetrics
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
More Pricing Information
Community Pulse
Funnel IQSupermetrics
Considered Both Products
Funnel IQ
Chose Funnel IQ
Both programs have their similarities and each one wins in different aspects, everything must be said. But when it comes to illustrating and designing a Marketing campaign, the ease and security that Funnel IQ has given us has been very different from that of its competition, …
Chose Funnel IQ
if we compare Funnel IQ with improved both are pretty much similar some features here and there are a bit advanced. like It has more integrations, the initial setup in Improvado is a little bit trickier whereas it is simple in Funnel. Improvado has more robust features but the …
Chose Funnel IQ
Smartlook also provides good insights about data, but those insights are totally different from the Funnel IQ. We can create funnels on Smartlook as well, but it does not have auto-optimization or signal feature, but the signal feature in Funnel IQ is very good and helps us do …
Chose Funnel IQ
While we continue to use both tools, Funnel IQ and Power BI they have similarities in their ability to provide dashboarding tools to help illustrate campaign performance, they can actually be complementary tools. Funnel IQ is definitely more user-friendly than Power bi. New …
Supermetrics
Chose Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics …
Chose Supermetrics
Supermetrics is more simple to set up and start using. It is also more lightweight - with a simple UI and use-case that prevents distraction or unnecessary features interfering with the core use-case.
Chose Supermetrics
Google Analytics has the ability to send reports similar to Supermetrics, but the disadvantage is that it can send only a limited number of rows. The report sent has to be consolidated and then used. Instead, Supermetrics allows to edit the way of reporting easily through the …
Chose Supermetrics
I use both of these services, but Supermetrics has more offerings than the base APIs provided by Google Data Studio. Supermetrics also allows for non-Google product APIs that have helped us develop much richer reports and tools. Also, for the paid APIs that can be used in Data …
Chose Supermetrics
We transitioned from DashThis to Google Data Studio with Supermetrics for our monthly client reports. We found this new solution to be more flexible and customizable. We liked DashThis, however, too.
Chose Supermetrics
Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your …
Features
Funnel IQSupermetrics
Security
Comparison of Security features of Product A and Product B
Funnel IQ
7.8
Ratings
2% below category average
Supermetrics
-
Ratings
Role-based user permissions7.80 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Funnel IQ
8.0
Ratings
1% above category average
Supermetrics
-
Ratings
Tag library8.60 Ratings00 Ratings
Tag variable mapping8.20 Ratings00 Ratings
Ease of writing custom tags8.80 Ratings00 Ratings
Rules-driven tag execution8.00 Ratings00 Ratings
Tag performance monitoring8.80 Ratings00 Ratings
Page load times6.80 Ratings00 Ratings
Mobile app tagging7.50 Ratings00 Ratings
Library of JavaScript extensions7.30 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Funnel IQ
8.3
Ratings
4% above category average
Supermetrics
-
Ratings
Event tracking8.20 Ratings00 Ratings
Mobile event tracking8.50 Ratings00 Ratings
Data distribution management8.50 Ratings00 Ratings
Universal data layer8.40 Ratings00 Ratings
Automated error checking8.00 Ratings00 Ratings
Best Alternatives
Funnel IQSupermetrics
Small Businesses
Google Tag Manager
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Score 8.8 out of 10
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.8 out of 10
Alteryx Platform
Alteryx Platform
Score 8.9 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.2 out of 10
Alteryx Platform
Alteryx Platform
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Funnel IQSupermetrics
Likelihood to Recommend
8.4
(0 ratings)
10.0
(0 ratings)
Usability
8.6
(0 ratings)
-
(0 ratings)
Support Rating
8.4
(0 ratings)
-
(0 ratings)
User Testimonials
Funnel IQSupermetrics
Likelihood to Recommend
I think that this saas application is going to be the best leveraged by marketing teams that like to make data-driven decisions when developing and executing their various go-to-market plans. The size of your operations is definitely going to be an important factor in making a purchase decision for this product. Smaller start-ups may not feel the need for a service like this but more established and those quickly growing are likely to benefit the most from this tool and how I can help you scale.
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If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
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Pros
  • Configurable Revenue Dashboard
  • Configurable Alert and Notifications
  • Incident tracking and actions
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  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
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Cons
  • Improvable loading times.
  • Limited data export options.
  • No integration with some languages.
  • Occasional connection failures.
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  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
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Usability
The Funnel has a great user interface and less complex to understand when you got the gist of it. Tracking revenue reports and engagement report is easier. Trending is a very powerful tool that helps a lot. we can save more time with the funnel rather than going on the dashboard of various integrations. It basically gives more control over the data.
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No answers on this topic
Support Rating
The support was great. From every aspect whether it was training, getting set up, best practices, implementation, or problem-solving, the team was there to help. We really valued this as we have had different experiences in the past with similar solutions. Feeling supported throughout the process was a great attribute.
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No answers on this topic
Alternatives Considered
if we compare Funnel IQ with improved both are pretty much similar some features here and there are a bit advanced. like It has more integrations, the initial setup in Improvado is a little bit trickier whereas it is simple in Funnel. Improvado has more robust features but the funnel does the same in a cost-effective manner.
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Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
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Return on Investment
  • Real time insights generation.
  • Improved revenue growth.
  • Data integration across different softwares involved, in our revenue generation operations.
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  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
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ScreenShots

Supermetrics Screenshots

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