Supermetrics vs. Tableau Public

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Supermetrics
Score 10.0 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month per user
Tableau Public
Score 9.6 out of 10
N/A
Tableau Public is a free edition of the Desktop product. With this edition, data can only be published to the Tableau public website and does not allow work to be saved or exported locally.N/A
Pricing
SupermetricsTableau Public
Editions & Modules
Essential
$29
per month per user
Core
$159
per month per user
No answers on this topic
Offerings
Pricing Offerings
SupermetricsTableau Public
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsIn addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
More Pricing Information
Community Pulse
SupermetricsTableau Public
Considered Both Products
Supermetrics
Chose Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics …
Chose Supermetrics
Supermetrics is more simple to set up and start using. It is also more lightweight - with a simple UI and use-case that prevents distraction or unnecessary features interfering with the core use-case.
Chose Supermetrics
Google Analytics has the ability to send reports similar to Supermetrics, but the disadvantage is that it can send only a limited number of rows. The report sent has to be consolidated and then used. Instead, Supermetrics allows to edit the way of reporting easily through the …
Chose Supermetrics
I use both of these services, but Supermetrics has more offerings than the base APIs provided by Google Data Studio. Supermetrics also allows for non-Google product APIs that have helped us develop much richer reports and tools. Also, for the paid APIs that can be used in Data …
Chose Supermetrics
We transitioned from DashThis to Google Data Studio with Supermetrics for our monthly client reports. We found this new solution to be more flexible and customizable. We liked DashThis, however, too.
Chose Supermetrics
Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your …
Tableau Public
Chose Tableau Public
The determining factor in us deciding to go with Tableau Public over Power BI Free was the ease of Tablueau's ability to easily process larger datasets in comparison to Power BI Free's limitations.
Chose Tableau Public
Tableau public is Free and no subscription is required whereas Tableau Desktop is a paid subscription. if there is no private or confidential data it's easy to tableau public and share reports with people. Tableau public has same features and options same as desktop. its easy …
Chose Tableau Public
Tableau Public's primary advantage is its lack of cost. That's really what it excels at; otherwise, it's functionally just another Tableau Server.
Chose Tableau Public
Tableau Public provides a variety of visualization and point-and-click functionality, with little or no scripting, gives Tableau the advantage. Also, being lightweight, Tableau Public finds the ease of use from our PSU bank-clients that use low-end hardware and devices. Tableau …
Chose Tableau Public
Tableau Public allows users to upload their work to a designated place online, where others can view and download it. This feature does not available in OriginLab, which is also a useful and popular program to do data analysis.
Chose Tableau Public
Tableau Public is most similar to Google Data Studio in terms of being freely available for public use. However, its capabilities and sophisticated visualizations are far and beyond anything offered by Data Studio: Tableau is ideal for creating professional caliber workbooks …
Chose Tableau Public
Google charts/Drive is sufficient for simpler data sets, but it does not integrate with other web platforms and the visualization does not look as professional. I'm not aware of any other competitors that offer the same package as Microsoft.
Chose Tableau Public
Tableau's core competency is to create a singular analytics platform and while Google and Microsoft provide viable alternatives, they don't quite match up. Tableau delves deeper into categories than Google and thus doesn't supply deep enough information. Microsoft on the other …
Chose Tableau Public
Salesforce can be a black box when it comes to CRM and even though Tableau isnt a CRM program our organization started using it for customer relations.
Chose Tableau Public
Tableau Public lacks data connectors to Oracle/SQL Server or just about any. No ability to share non-public data nor to package into Tableau Reader. No ability to connect to Tableau Server or Tableau Online to secure your information. However, if you want basic visualization …
Chose Tableau Public
We evaluated about 15 products when we selected Tableau 7 years ago, and periodically review products from other vendors (e.g. Microsoft, QlikView, Tibco Spotfire, Birst, Pentaho, etc.). To date, Tableau offers the widest variety of options and functionality at a reasonable …
Features
SupermetricsTableau Public
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Supermetrics
-
Ratings
Tableau Public
9.8
Ratings
15% above category average
Pixel Perfect reports00 Ratings9.70 Ratings
Customizable dashboards00 Ratings10.00 Ratings
Report Formatting Templates00 Ratings9.70 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Supermetrics
-
Ratings
Tableau Public
9.7
Ratings
20% above category average
Drill-down analysis00 Ratings9.80 Ratings
Formatting capabilities00 Ratings9.70 Ratings
Integration with R or other statistical packages00 Ratings9.50 Ratings
Report sharing and collaboration00 Ratings9.80 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Supermetrics
-
Ratings
Tableau Public
9.5
Ratings
12% above category average
Publish to Web00 Ratings10.00 Ratings
Publish to PDF00 Ratings10.00 Ratings
Report Versioning00 Ratings9.80 Ratings
Report Delivery Scheduling00 Ratings9.60 Ratings
Delivery to Remote Servers00 Ratings8.10 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Supermetrics
-
Ratings
Tableau Public
9.8
Ratings
19% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.80 Ratings
Location Analytics / Geographic Visualization00 Ratings9.80 Ratings
Predictive Analytics00 Ratings9.70 Ratings
Best Alternatives
SupermetricsTableau Public
Small Businesses
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Supermetrics
Supermetrics
Score 10.0 out of 10
Medium-sized Companies
Alteryx Platform
Alteryx Platform
Score 8.9 out of 10
Supermetrics
Supermetrics
Score 10.0 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 8.9 out of 10
Dataiku
Dataiku
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SupermetricsTableau Public
Likelihood to Recommend
10.0
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
9.6
(0 ratings)
Online Training
-
(0 ratings)
9.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
SupermetricsTableau Public
Likelihood to Recommend
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
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Tableau Public is great, especially if you're new to the platform or considering implementing it within an organization. The Public version has most of the capabilities of the full version, with extensive community documentation to troubleshoot issues you may run into. Additionally, there are many resources to check out Public workbooks from other users and communities: a GREAT learning resource to figure out new, innovative ways to visualize and present data. It is perfect for evaluating public datasets, for doing exploratory data analysis, or contributing to cross-organizational or extracurricular projects that may benefit from more sophisticated data analysis and exploration. Tableau Public, because it stores to the cloud and has limitations on connectivity (ie, cannot connect to SQL servers) is not suited for confidential, financial, PII, etc., data, and care should be taken to avoid including sensitive data in any of the Tableau Public workbooks used by an individual or organization.
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Pros
  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
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  • Tableau Public can work with data that are differently formatted, such as MS Excel, .txt file, Google Sheets, not sure about MS Access.
  • GUI interface of Tableau Public is not that hard to start working on; Also, it can generate codes for the operations and so it is relatively easy to visualize and correct mistakes.
  • Lots of Tableau Public users upload their work to the online community, users can easily find very good figures/graphs that are similar to their problems and so they can use these figures/graphs as templates to modify and make their own ones.
Read full review
Cons
  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
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  • The biggest drawback to the Public version of Tableau is that any data used in the program is 'public' and therefore not secure: workbooks are saved to the cloud, rather than locally
  • Tableau Public limits data ingestion to 10 million rows per source
  • Limited connections - can't connect to SQL databases to ingest data (must be through CSV, Access, TDE, or text files)
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Likelihood to Renew
No answers on this topic
It's free, right? I'll keep using the free version. So the real question to ask is this? Will I pay $999 for the Personal version or $1,999 for the Professional? Yikes! That is a big stretch. I'm not sure about that. The product comparison chart is at: http://www.tableausoftware.com/public/comparison
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Usability
No answers on this topic
Tableau public is a great training tool to understand the basics of Tableau before buying it. A great tool to extend Excel's visualization and to publish data for others. Not useful for anything you need secure. No ability to access databases. Static information only.
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Support Rating
No answers on this topic
I have not yet required to contact support as the documentation and help i found online has always worked so far
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Online Training
No answers on this topic
I found it sufficient, and fast. I could easily "kick the tires" with Tableau on my data so I got up and running fast.
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Implementation Rating
No answers on this topic
Start at the end and work backward. Identify the business case / issue and questions the end users have, then identify the data needed, and where to get it.
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Alternatives Considered
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
Read full review
Tableau public is Free and no subscription is required whereas Tableau Desktop is a paid subscription. if there is no private or confidential data it's easy to Tableau public and share reports with people. Tableau public has same features and options same as desktop. its easy for students or beginners to signup and start learning/build reports.
Read full review
Return on Investment
  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
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  • We have saved costs on Dashboarding tools thanks to the free tools within Tableau Public
  • Streamlined reporting
  • Time saved with easier data preparation features
  • Professional looking dashboards and visualisations
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ScreenShots

Supermetrics Screenshots

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