Supermetrics vs. TapClicks

Supermetrics

TapClicks

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Supermetrics	Score 10.0 out of 10	N/A	Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.	$29 per month per user
TapClicks	Score 8.1 out of 10	N/A	TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API…	N/A

Pricing

Supermetrics

TapClicks

Editions & Modules

Essential: $29
per month per user
Core: $159
per month per user

No answers on this topic

Offerings

Pricing Offerings
Supermetrics	TapClicks
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.

TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free, no credit card required.

More Pricing Information

Community Pulse
	Supermetrics	TapClicks
Considered Both Products	Supermetrics Verified User Anonymous Chose Supermetrics Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics … Incentivized Helpful? Verified User Anonymous Chose Supermetrics Supermetrics is more simple to set up and start using. It is also more lightweight - with a simple UI and use-case that prevents distraction or unnecessary features interfering with the core use-case. Incentivized Helpful? Verified User Anonymous Chose Supermetrics Google Analytics has the ability to send reports similar to Supermetrics, but the disadvantage is that it can send only a limited number of rows. The report sent has to be consolidated and then used. Instead, Supermetrics allows to edit the way of reporting easily through the … Incentivized Helpful? Trevor Irish Digital Marketing Analyst II Chose Supermetrics I use both of these services, but Supermetrics has more offerings than the base APIs provided by Google Data Studio. Supermetrics also allows for non-Google product APIs that have helped us develop much richer reports and tools. Also, for the paid APIs that can be used in Data … Incentivized Helpful? Lindsay Halsey Co-Founder Chose Supermetrics We transitioned from DashThis to Google Data Studio with Supermetrics for our monthly client reports. We found this new solution to be more flexible and customizable. We liked DashThis, however, too. Incentivized Helpful? Austin Voigt Senior Analyst - Paid Media Chose Supermetrics Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your … Incentivized Helpful?	TapClicks JP Jorge Peralta Digital Media Manager Chose TapClicks For larger portfolios, tapclicks is more efficient and cost-effective. The design, colors and whatnot are more professional than other tools and their customer services is very on top. Incentivized Helpful? Phil Parrish Co-founder, Managing Director Chose TapClicks After thoroughly evaluating multiple reporting and analytics platforms on the market like AdStage, Funnel.io, and Domo, our team felt that TapClicks integrated with the most third-party marketing, advertising, and website analytics platforms while providing very customizable … Incentivized Helpful? KY Kevin Yip Online Business & Data Analyst Chose TapClicks The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients. Incentivized Helpful?

Best Alternatives
	Supermetrics	TapClicks
Small Businesses	Agency Analytics Score 9.9 out of 10	Agency Analytics Score 9.9 out of 10
Medium-sized Companies	Alteryx Platform Score 8.9 out of 10	Supermetrics Score 10.0 out of 10
Enterprises	Alteryx Platform Score 8.9 out of 10	Alteryx Platform Score 8.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Supermetrics	TapClicks
Likelihood to Recommend	10.0 (0 ratings)	9.0 (0 ratings)
Likelihood to Renew	- (0 ratings)	9.1 (0 ratings)
Usability	- (0 ratings)	9.0 (0 ratings)
Support Rating	- (0 ratings)	9.0 (0 ratings)

User Testimonials
	Supermetrics	TapClicks
Likelihood to Recommend	If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source. Incentivized Timothy McCormack VP, Media & Analytics Read full review	When you have multiple platforms you are pulling data from, TapClicks is perfect for you. If you don't have many platforms, or you don't have many clients who need to see their data in real time it might not be needed. Incentivized Verified User Anonymous Read full review
Pros	Supermetrics is easy to use, the ui is helpful for creating queries. Supermetrics allows to run the created queries on triggers. Supermetrics allows to connect with different data sources like Google analytics etc ., Supermetrics sends alert on the failure of queries to the desired email address Incentivized Verified User Anonymous Read full review	Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported. Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too. Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client. Incentivized Melissa Telsrow COO/ Co-Founder Read full review
Cons	Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them. No public data for LinkedIn. Definitely requires knowledge on how to use Google Data Studio. Incentivized Trevor Irish Digital Marketing Analyst II Read full review	Missing some configuration of metrics, timelines, reporting. Bugs happen regularly, though this is offset by quick patches and lots of new features all the time. Ability to hide reporting sources and widgets when they don't have any data. This should be automatic. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	No answers on this topic	TapClicks is a must have for our agency clients Incentivized Dan Nichols Digital Marketing Technologist Read full review
Usability	No answers on this topic	TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product. Incentivized Phil Parrish Co-founder, Managing Director Read full review
Support Rating	No answers on this topic	Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks. Incentivized Phil Parrish Co-founder, Managing Director Read full review
Alternatives Considered	Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment. Incentivized Verified User Anonymous Read full review	After thoroughly evaluating multiple reporting and analytics platforms on the market like AdStage, Funnel.io, and Domo, our team felt that TapClicks integrated with the most third-party marketing, advertising, and website analytics platforms while providing very customizable and visually pleasing reporting modules, graphs, and charts. We also were impressed by the TapClicks services offering. We are very pleased with our decision and have no plans to switch providers. By utilizing TapClicks, our agency has been able to close more business, provide better reporting, increase revenue, and scale. Incentivized Phil Parrish Co-founder, Managing Director Read full review
Return on Investment	Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system. Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics. Time! We save a lot of time on our monthly reports thanks to Supermetrics. Incentivized Lindsay Halsey Co-Founder Read full review	Greater efficiencies in providing reports to our clients Great reporting features to sell when we're trying to close new business as an agency Ability to resell and add margin to our investment Automated reporting for our clients which saves our team time Incentivized Phil Parrish Co-founder, Managing Director Read full review
ScreenShots	Supermetrics Screenshots	TapClicks Screenshots