Aventri vs. Swift Digital

I believe Aventri has a big learning curve, so if you are short on time, I would recommend hiring someone who already has experience. We had a few months, but making changes took a while because only two staff members had time to figure out and learn the system. I don't think the website is very user-friendly, but I don't think it's so hard that the average worker cannot learn it. We happened to be short on time so learning the system was an added stress that would not normally be there.

Incentivized

it's well suited to a business that relies on constant email marketing and to keep in contact with leads or customers. This is the heartbeat of business and suits us. We can segment qualified leads, data scores, track campaigns and effectively save time to work on other customer campaigns. If you are a smaller business that only sends one email a month, it's not for you. This software is very sophisticated and can be technical in the beginning.

• Manages class size limits very well.
• Provides information for hotel booking and transfers so that all this information is in one record.
• Unlimited number of pages for the website is invaluable - we looked at other programs with only 4 pages for the website and that just isn't enough for our clients.

Incentivized

• drag-and-drop campaign builder
• email templates
• lead scoring
• Analytics

• Mobile app does not allow for video advertisements.
• The day the event is scheduled to be over in Aventri it clears from your list and it makes getting reporting and analytics difficult after the event is over.

Incentivized

• More email flexibility would be good.
• Simplify the modules-there is a lot, and it can be overwhelming.

I had a few issues while onsite (over the weekend). The support information given to me was incorrect and I had a hard time tracking down how to get assistance while onsite (on a weekend). When you are onsite, issues are usually heightened and need an immediate response, and I didn't get that.

Incentivized

SignUp4 was our previous service and performed well. It wasn't until after it shuttered that we realized how much more could be provided. Cvent (which absorbed SignUp4) provided many of the old solutions but at a significantly higher price. In the end, it seemed more suited for very large events more so than the size we normally run. Thus we chose eTouches to supplant SignUp4.

Incentivized

We looked into Swift based upon a recommendation. We have previously used ActiveCampaign but found it very clunky for what we wanted to use it for. We also looked into Pardot, but was on the other end of the spectrum, it had far too many features, complexities and required an implementation specialist at our expense of $15K. Swift was just the right fit for us, and we like knowing that our data is kept in Australia

• Much more thorough reporting than previous provider.
• The ability for long term goal creation based on the objectives evaluated post conference.

Incentivized

• Better lead quality
• Has allowed us to close clients quicker.
• Higher ROI
• Access to much more targeted customer data
• Getting used to the software took more time thn anticipated