TARGIT vs. Cyfe, by Traject

Overall, TARGIT is a valuable tool, and more and more associates are realizing this every day. It's become our standard for sales reporting. I would recommend the software for use at other companies, and I often encourage fellow associates to gain access and basic training.

Incentivized

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• The in-memory cube in the Targit suite is an excellent tool that can replace SSAS in theMicrosoft BI suite of tools. InMemory aggregations are lightning-fast compared to Microsoft SSAS.
• Targit also has a cool HTML5 reporting tool.
• It is a complete suite of BI tools including ETL, cube and reports.

Incentivized

• Cyfe makes it easy to create a professional looking dashboards in a short amount of time. With so many built-in data sources and the intuitive nature of the interface, you can have beautiful looking charts and graphs in no time!
• One of the best features of Cyfe is the many data sources built-in and that each dashboard is not constrained to one source. One of the drawbacks I've seen in other tools is the limited ability to pull from multiple Google Analytics profiles, multiple AdWords accounts or from both AdWords and Bing in one dashboard. Cyfe has no such limitation.
• Google Spreadsheets - if the data you need to show is not available via an API, being able to pull from Google spreadsheets is a great solution. Once set up, you can add data whenever you need to the spreadsheet and your widgets in the Cyfe dashboard are automatically updated. Huge time saver!

• I think including the Data Discovery module in the base package instead of charging extra for it would go a long way to making the software better. If you don't have much background with SSIS or SSAS and you do not buy the module, it will be difficult for you to add or modify data sources.
• There are a couple small tweaks to the interface that would be helpful but are far from necessary. For example, unlike an Excel pivot table, you cannot move the measures above the dimensions in a table interface. There are workarounds for this, however.
• I understand the need to make their calculation language as complex as it is, but it still seems like it could be made simpler. It's helpful that it comes with several standard calculations that you can easily add to an object, but if you want to modify a calculation or create your own, it can be more complicated than I would like.

Incentivized

• Sometimes the percentages in Cyfe seem off. We'll review the numbers month over month in Google Analytics and the same numbers are pulled into Cyfe, and yet Cyfe reports a different percentage
• It would be nice if Cyfe had more styling and layout choices to brand it more to our company's style and look

Incentivized

The use of Targit is widespread throughout our organization. Our users are becoming comfortable with the tool and Targit has allowed our company to truly grasp the concept of Business Intelligence and making better business decisions through the analysis of our data. Our users are not waiting for IT to create reports for them, they have full rich self-service BI with Targit and are able to turn a great analytical idea or ad-hoc query hypothesis into concrete answers with actionable responses within minutes.

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

Everything on the back end needs to be correct, which sometimes it may not be set up or missing some variables. Some of the more difficult parts of Targit require a lot more attention and object creation to work properly

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

Everyone I've dealt with at Targit genuinely cares about me and my success, and they respond to questions quickly and accurately. There is literally nothing more I could ask for from their support.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Make sure all of the back end work is done prior to getting Targit set up. Every variable you may need for calculations needs to be correct and every item needs to be uniform so it is read properly.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

While their product is top of the line and works very well for us, we ultimately selected Targit because of their team. We love working with them and they are always super helpful. Whenever we have a request or issue, they are there ready to happily help us resolve it and move forward.

My company already subscribed to Cyfe when I began, so for me there wasn't any shopping around. While Cyfe does pull straight from the "back end" side of many social media platforms, or from Google Analytics for websites, the benefit is that you can see all the stats in one place rather than having to log in to so many other platforms to grab those metrics.

Incentivized

• It really has answered questions during decision-making conversations where a task item would have been created with days of turnaround time instead of getting the necessary information within minutes during that same conversation.
• Unified Reporting that maintains in alignment with business needs.

Incentivized

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations