TechTarget Priority Engine vs. Terminus ABM Platform

TechTarget Priority Engine

Terminus ABM Platform

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
TechTarget Priority Engine	Score 9.8 out of 10	N/A	Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.	N/A
Terminus ABM Platform	Score 8.0 out of 10	Mid-Size Companies (51-1,000 employees)	Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…	N/A

Pricing

TechTarget Priority Engine

Terminus ABM Platform

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
TechTarget Priority Engine	Terminus ABM Platform
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Required

Additional Details

—

More Pricing Information

Community Pulse
	TechTarget Priority Engine	Terminus ABM Platform
Considered Both Products	TechTarget Priority Engine Verified User Anonymous Chose TechTarget Priority Engine Intentsify Intelligence Activation Platform, Demandbase One, ZoomInfo Marketing and HG Insights Platform Incentivized Helpful? Verified User Anonymous Chose TechTarget Priority Engine We recently switched from techtarget to 6sense and I like it a lot more when it comes to account intent and helping you prioritize / recommend actions to take Incentivized Helpful? Verified User Anonymous Chose TechTarget Priority Engine I was not the decision maker on why the company chose Tech Target. Personally, I could have used more training on how to get the most out of the platform, but I didn't know what I didn't know Incentivized Helpful? Verified User Anonymous Chose TechTarget Priority Engine TechTarget has much more specific information. You can see actual names and titles of prospect engaging with content. This makes a cold call a little more warm. Incentivized Helpful? Verified User Anonymous Chose TechTarget Priority Engine TTPE is a more robust and complete tool for our requirements. Onboarding and ease of use is another area where it comes out on top. Incentivized Helpful? Verified User Anonymous Chose TechTarget Priority Engine TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read … Incentivized Helpful? Verified User Anonymous Chose TechTarget Priority Engine TechTarget Priority Engine integrates well with Salesforce. I'm able to keep track of all the prospects and it gives me valid contact data. Incentivized Helpful? JG Jerry Glascock Business Development Rep Chose TechTarget Priority Engine I didn't select TechTarget, but I do appreciate the content information that it provides. Incentivized Helpful? Verified User Anonymous Chose TechTarget Priority Engine TTPE in my mind is a blend of the two. It has pretty accurate contact info, and also great at sending the reports that I mentioned. While demandbase uses a scoring system for targets, TechTarget Priority Engine just sends the name. so it's nice to check it against DB and get a … Incentivized Helpful? Verified User Anonymous Chose TechTarget Priority Engine They are different tools and don't directly compete. Incentivized Helpful? John Bachner Senior Account Executive Chose TechTarget Priority Engine Each has its perks. Using them in conjunction with each other will deliver the best results. TechTarget Priority Engine gives info on items accounts are searching for and what is relevant to them today. It provides specific conversation tracks to create opportunities (current … Incentivized Helpful?	Terminus ABM Platform Joseph Alleruzzo Director Chose Terminus ABM Platform I would say Terminus is easier to use and more cost effective. It is a better solution for beginners to get up and running with ABM marketing with enough runway to advance. Their customer service team is average, but there are learning tools to teach yourself. Lots of … Incentivized Helpful? JK Jack Knoesel Buisness Development Rep Chose Terminus ABM Platform I was not involved in the evaluation process, however, I have heard that [the] Terminus ABM Platform is much more robust and the information [source] is much better. Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization … Incentivized Helpful? Kai Crow Head Of Marketing Chose Terminus ABM Platform Where Terminus ABM Platform was better than other options we evaluated: Much better quality and reach of [the] display network. More ability to tweak display network preferences and do things like contextual content targeting. Good control over ad budgets and pacing with … Incentivized Helpful? Angelica Pappas-Tindell Analytics & Digital Strategy Consultant Chose Terminus ABM Platform Intent data & ad experiences were more robust & allowed for more customizations. Also - the interface was much more difficult to navigate to gain reporting insights that are valuable. Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform Triblio, RollWorks and Demandbase Incentivized Helpful? Jim Lillig Digital Marketing Director Chose Terminus ABM Platform Price, integration an inclusion of Bombora intent data. Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform 6sense Incentivized Helpful? CO Corrina Owens Marketing Director Chose Terminus ABM Platform Terminus is competitive from not just a pricing perspective, but [its] ability to push more campaigns, through multiple channels, all through the Terminus platform. Incentivized Helpful? Justin Roodman Digital Marketing Specialist Chose Terminus ABM Platform I ran through a demo with the Triblio rep about a month ago. The platform seems to be very comparative to Terminus when it comes to the primary functionality. You can do display advertising to individuals based on company and other criteria. In talking with the Triblio rep, … Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform Sendoso and Terminus are alike in that they both work to add "personalization" into Marketing. However, they are not competitors per-say. Sendoso personalizes the physical interactions (direct mail) while Terminus works on the digital landscape. I would say Terminus more … Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform I do not have experience with similar products. Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform Bizible Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform None at this time. We will be researching others when renewal time comes around. Incentivized Helpful? Will Devlin VP, Marketing Chose Terminus ABM Platform We selected Terminus really before evaluating other vendors because they're local. Incentivized Helpful? Daniel Englebretson Director, Integrated Marketing Chose Terminus ABM Platform Terminus's professional services and support, along with its command-center approach, deliver a huge value to a ultra-lean fast moving business like Phononic. As a semiconductor startup that is rapidly growing, we need partners that can not only keep up with us, but also push … Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform Bizible is the only tool that I've done quite a bit of research on and it seems to be more advanced and further along than Terminus. They have an integration with SFDC as well as the ability to connect to a data warehouse. Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform We chose Terminus because of the campaign attribution models. Many companies do target account ad targeting, but none did that plus the revenue attribution from marketing. Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform Engagio: their analytics platform is slightly more refined, but Terminus is rapidly catching up. It is worth just using Terminus for the cost and would be another tool to complicate the Martech stack. Triblio: for a basic program, they have too many bells and whistles that are … Incentivized Helpful? Sam Kuehnle Digital Marketing Manager Chose Terminus ABM Platform When we first went with Terminus, they had better functionality at the time and offered us a better deal. Incentivized Helpful? Zach Garrett Director, CX Programs & Communities Chose Terminus ABM Platform Sigstr is a solution for commercial teams. It allows the Customer Experience or Marketing team to manage the environment without getting IT involved. Other solutions we saw were basic IT managed solutions with no integrations or analytics. Incentivized Helpful? Rachel Green Marketing Demand Generation Manager Chose Terminus ABM Platform Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in Hubspot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over … Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform Terminus is a lot easier to use than other tools we have used or evaluated for our ABM campaigns. Updating what we want to see and working with their team has been a great experience. They listen and seem to understand our specific industry better. They aren't looking to … Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform BrightFunnel support seemed much more invested and the system looked more robust. Incentivized Helpful? Gina Mueller Director of Marketing Chose Terminus ABM Platform n/a Helpful?

Features

TechTarget Priority Engine

Terminus ABM Platform

Sales Intelligence Data Standards

Comparison of Sales Intelligence Data Standards features of Product A and Product B
	TechTarget Priority Engine 7.3 Ratings 11% below category average	Terminus ABM Platform - Ratings
Contact information	7.60 Ratings	00 Ratings
Company information	7.70 Ratings	00 Ratings
Industry information	6.60 Ratings	00 Ratings

Intent Data

Comparison of Intent Data features of Product A and Product B
	TechTarget Priority Engine 6.1 Ratings 22% below category average	Terminus ABM Platform - Ratings
Web Personalization	7.00 Ratings	00 Ratings
3rd party intent signals	6.80 Ratings	00 Ratings
Downstream intent signals	5.70 Ratings	00 Ratings
Account identification	7.70 Ratings	00 Ratings
Buyer journey tracking	6.20 Ratings	00 Ratings
Revenue forecasts	4.00 Ratings	00 Ratings
Audience segmentation	5.50 Ratings	00 Ratings
Conversion optimization	5.30 Ratings	00 Ratings
Content Syndication	6.90 Ratings	00 Ratings

Best Alternatives
	TechTarget Priority Engine	Terminus ABM Platform
Small Businesses	Lusha Score 8.1 out of 10	Dealfront Score 8.6 out of 10
Medium-sized Companies	6sense Score 8.7 out of 10	TechTarget Priority Engine Score 9.8 out of 10
Enterprises	6sense Score 8.7 out of 10	TechTarget Priority Engine Score 9.8 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	TechTarget Priority Engine	Terminus ABM Platform
Likelihood to Recommend	7.7 (0 ratings)	8.1 (0 ratings)
Likelihood to Renew	- (0 ratings)	9.0 (0 ratings)
Support Rating	7.7 (0 ratings)	- (0 ratings)

User Testimonials
	TechTarget Priority Engine	Terminus ABM Platform
Likelihood to Recommend	TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency. Incentivized Verified User Anonymous Read full review	I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more. Angelica Pappas-Tindell Analytics & Digital Strategy Consultant Read full review
Pros	Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution. I don't know of another alternative source, but TechTarget provides data on content that people are researching. TechTarget provides current tech stack for companies that I'm researching. Incentivized JG Jerry Glascock Business Development Rep Read full review	Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance. Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales. Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience. Incentivized Rachel Green Marketing Demand Generation Manager Read full review
Cons	The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen. I would like to be able to make calls directly from TechTarget Priority Engine. Give real time notification when a prospect is on our site. Incentivized Verified User Anonymous Read full review	They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution. I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless. For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	No answers on this topic	Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate Incentivized Joseph Alleruzzo Director Read full review
Usability	Usability is great, we would love to see how strong the intent is for every keywords Incentivized Verified User Anonymous Read full review	No answers on this topic
Support Rating	I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it. Incentivized Kyle Scagnelli Enterprise Sales Development Representative Read full review	No answers on this topic
Alternatives Considered	TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread Incentivized Verified User Anonymous Read full review	It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey. Incentivized Verified User Anonymous Read full review
Return on Investment	I personally did not see a return on investment, but I believe others in the organization are having success with the platform On a positive note, the insights into search behaviors and interest trends is great. I recommend they develop better training for first time users specific to a variety of use cases Incentivized Verified User Anonymous Read full review	It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc. Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts. Incentivized Justin Roodman Digital Marketing Specialist Read full review
ScreenShots		Terminus ABM Platform Screenshots