TechTarget Priority Engine vs. Vainu

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

Vainu is the best software I have ever used for prospecting. It offers everything that we need for sale, prospecting and leads, and indeed really cost-effective. It's really a small investment when comparing what it can bring to your business. Vainu is not indispensable If you don't have an active selling team and continuous need for new prospects.

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• You save time and find right prospects as fast as possible.
• It's also easy to sort prospects by industry, revenue, digital foot print... etc.

• The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
• I would like to be able to make calls directly from TechTarget Priority Engine.
• Give real time notification when a prospect is on our site.

Incentivized

• Vainu has fixed all bugs we have reported. So no, can't really say what I dislike...

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

Vainu contacted me 15 months ago. I had been looking for a good prospecting tool a long time before that. There wasn't any reason not to take the test! The introduction went well. We got guidance many times. Our new sales team members can still receive training from them if we want. They have been interested in our feedback.

• I personally did not see a return on investment, but I believe others in the organization are having success with the platform
• On a positive note, the insights into search behaviors and interest trends is great.
• I recommend they develop better training for first time users specific to a variety of use cases

Incentivized

• Your sales team saves time and find right prospects as fast as possible.
• Your sales team members like their work more when you provide a good tool for prospecting
• More efficient time management and more sales