Terminus ABM Platform vs. Voiceflow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Terminus ABM Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…N/A
Voiceflow
Score 10.0 out of 10
N/A
Voiceflow aims to empower conversational AI teams to design, prototype and build conversational assistants together, faster, and at scale. It is a collaborative platform for teams to design and build conversational assistants.
$50
per month Up to 2 editors
Pricing
Terminus ABM PlatformVoiceflow
Editions & Modules
No answers on this topic
Pro - Monthly
$50
per month Up to 2 editors
Team - monthly
$125 per editor
per month Up to 5 editors
Pro - Annually
$480 per editor
per year Up to 2 editors
Team - annually
$1200 per editor
per year Up to 5 editors
Sandbox
Free
Enterprise
Custom Pricing
Offerings
Pricing Offerings
Terminus ABM PlatformVoiceflow
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Terminus ABM PlatformVoiceflow
Considered Both Products
Terminus ABM Platform
Chose Terminus ABM Platform
I would say Terminus is easier to use and more cost effective. It is a better solution for beginners to get up and running with ABM marketing with enough runway to advance. Their customer service team is average, but there are learning tools to teach yourself. Lots of …
Chose Terminus ABM Platform
I was not involved in the evaluation process, however, I have heard that [the] Terminus ABM Platform is much more robust and the information [source] is much better.
Chose Terminus ABM Platform
It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization …
Chose Terminus ABM Platform
Where Terminus ABM Platform was better than other options we evaluated: Much better quality and reach of [the] display network. More ability to tweak display network preferences and do things like contextual content targeting. Good control over ad budgets and pacing with …
Chose Terminus ABM Platform
Intent data & ad experiences were more robust & allowed for more customizations. Also - the interface was much more difficult to navigate to gain reporting insights that are valuable.
Chose Terminus ABM Platform
Triblio, RollWorks and Demandbase
Chose Terminus ABM Platform
Price, integration an inclusion of Bombora intent data.
Chose Terminus ABM Platform
Terminus is competitive from not just a pricing perspective, but [its] ability to push more campaigns, through multiple channels, all through the Terminus platform.
Chose Terminus ABM Platform
I ran through a demo with the Triblio rep about a month ago. The platform seems to be very comparative to Terminus when it comes to the primary functionality. You can do display advertising to individuals based on company and other criteria. In talking with the Triblio rep, …
Chose Terminus ABM Platform
Sendoso and Terminus are alike in that they both work to add "personalization" into Marketing. However, they are not competitors per-say. Sendoso personalizes the physical interactions (direct mail) while Terminus works on the digital landscape. I would say Terminus more …
Chose Terminus ABM Platform
I do not have experience with similar products.
Chose Terminus ABM Platform
None at this time. We will be researching others when renewal time comes around.
Chose Terminus ABM Platform
We selected Terminus really before evaluating other vendors because they're local.
Chose Terminus ABM Platform
Terminus's professional services and support, along with its command-center approach, deliver a huge value to a ultra-lean fast moving business like Phononic. As a semiconductor startup that is rapidly growing, we need partners that can not only keep up with us, but also push …
Chose Terminus ABM Platform
Bizible is the only tool that I've done quite a bit of research on and it seems to be more advanced and further along than Terminus. They have an integration with SFDC as well as the ability to connect to a data warehouse.
Chose Terminus ABM Platform
We chose Terminus because of the campaign attribution models. Many companies do target account ad targeting, but none did that plus the revenue attribution from marketing.
Chose Terminus ABM Platform
Engagio: their analytics platform is slightly more refined, but Terminus is rapidly catching up. It is worth just using Terminus for the cost and would be another tool to complicate the Martech stack. Triblio: for a basic program, they have too many bells and whistles that are …
Chose Terminus ABM Platform
When we first went with Terminus, they had better functionality at the time and offered us a better deal.
Chose Terminus ABM Platform
Sigstr is a solution for commercial teams. It allows the Customer Experience or Marketing team to manage the environment without getting IT involved. Other solutions we saw were basic IT managed solutions with no integrations or analytics.
Chose Terminus ABM Platform
Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in Hubspot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process.

I can't recommend any other solution over …
Chose Terminus ABM Platform
Terminus is a lot easier to use than other tools we have used or evaluated for our ABM campaigns. Updating what we want to see and working with their team has been a great experience. They listen and seem to understand our specific industry better. They aren't looking to …
Chose Terminus ABM Platform
BrightFunnel support seemed much more invested and the system looked more robust.
Voiceflow

No answer on this topic

Features
Terminus ABM PlatformVoiceflow
Chat Analytics and Reports
Comparison of Chat Analytics and Reports features of Product A and Product B
Terminus ABM Platform
-
Ratings
Voiceflow
10.0
Ratings
19% above category average
Chat history and transcripts00 Ratings10.00 Ratings
Chat reporting00 Ratings10.00 Ratings
Chat and web analytics00 Ratings10.00 Ratings
Best Alternatives
Terminus ABM PlatformVoiceflow
Small Businesses
Dealfront
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Score 7.1 out of 10
Medium-sized Companies
TechTarget Priority Engine
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Score 9.8 out of 10
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
Terminus ABM PlatformVoiceflow
Likelihood to Recommend
8.1
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Terminus ABM PlatformVoiceflow
Likelihood to Recommend
I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.
Read full review
For a design team, Voiceflow is a must to have skill. With all the features present and being constantly rolled out by Voiceflow team, the tool has become one of the core part of design systems. Additionally, the support team of Voiceflow is hard-working and dedicated to customer satisfaction which truly brings about a difference. For context, we have raised multiple bugs and asked for best practices and the prompt response of support team from Voiceflow has been instrumental in us using the tool more and more
Read full review
Pros
  • Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
  • Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
  • Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.
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No answers on this topic
Cons
  • They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
  • I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
  • For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.
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No answers on this topic
Likelihood to Renew
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
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No answers on this topic
Usability
No answers on this topic
Voiceflow has become an integral part of our design eco-system, providing capabilities for both rapid design and prototyping as well as testing with users. Additionally, the easy API integration has also allowed to create test automations using Gen AI
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Alternatives Considered
It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.
Read full review
No answers on this topic
Return on Investment
  • It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
  • Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.
Read full review
No answers on this topic
ScreenShots

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.