Terminus ABM Platform vs. Workativ Assistant

Terminus ABM Platform

Terminus ABM Platform

79 Reviews and Ratings

Workativ Assistant

Workativ Assistant

1 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Terminus ABM Platform	Score 8.0 out of 10	Mid-Size Companies (51-1,000 employees)	Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…	N/A
Workativ Assistant	Score 10.0 out of 10	N/A	Workativ is a no-code SaaS platform for companies used to quickly build, automate, and deploy conversational AI chatbots with app workflow automation out-of-the-box. Workativ differentiates itself by focusing on employee IT & HR support digital and hybrid workplace transformation. Along with chatbot, Workativ comes with an app workflow automation engine and out-of-the-box automation marketplace with 600+ pre-built app workflows for the chatbot. Workativ Assistant fully automates a request, e.g.,…	N/A

Pricing

Terminus ABM Platform

Workativ Assistant

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Terminus ABM Platform	Workativ Assistant
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Required

Optional

Additional Details

—

—

More Pricing Information

Community Pulse
	Terminus ABM Platform	Workativ Assistant
Considered Both Products	Terminus ABM Platform Joseph Alleruzzo Director Chose Terminus ABM Platform I would say Terminus is easier to use and more cost effective. It is a better solution for beginners to get up and running with ABM marketing with enough runway to advance. Their customer service team is average, but there are learning tools to teach yourself. Lots of … Incentivized Helpful? JK Jack Knoesel Buisness Development Rep Chose Terminus ABM Platform I was not involved in the evaluation process, however, I have heard that [the] Terminus ABM Platform is much more robust and the information [source] is much better. Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization … Incentivized Helpful? Kai Crow Head Of Marketing Chose Terminus ABM Platform Where Terminus ABM Platform was better than other options we evaluated: Much better quality and reach of [the] display network. More ability to tweak display network preferences and do things like contextual content targeting. Good control over ad budgets and pacing with … Incentivized Helpful? Angelica Pappas-Tindell Analytics & Digital Strategy Consultant Chose Terminus ABM Platform Intent data & ad experiences were more robust & allowed for more customizations. Also - the interface was much more difficult to navigate to gain reporting insights that are valuable. Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform Triblio, RollWorks and Demandbase Incentivized Helpful? Jim Lillig Digital Marketing Director Chose Terminus ABM Platform Price, integration an inclusion of Bombora intent data. Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform 6sense Incentivized Helpful? CO Corrina Owens Marketing Director Chose Terminus ABM Platform Terminus is competitive from not just a pricing perspective, but [its] ability to push more campaigns, through multiple channels, all through the Terminus platform. Incentivized Helpful? Justin Roodman Digital Marketing Specialist Chose Terminus ABM Platform I ran through a demo with the Triblio rep about a month ago. The platform seems to be very comparative to Terminus when it comes to the primary functionality. You can do display advertising to individuals based on company and other criteria. In talking with the Triblio rep, … Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform Sendoso and Terminus are alike in that they both work to add "personalization" into Marketing. However, they are not competitors per-say. Sendoso personalizes the physical interactions (direct mail) while Terminus works on the digital landscape. I would say Terminus more … Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform I do not have experience with similar products. Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform Bizible Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform None at this time. We will be researching others when renewal time comes around. Incentivized Helpful? Will Devlin VP, Marketing Chose Terminus ABM Platform We selected Terminus really before evaluating other vendors because they're local. Incentivized Helpful? Daniel Englebretson Director, Integrated Marketing Chose Terminus ABM Platform Terminus's professional services and support, along with its command-center approach, deliver a huge value to a ultra-lean fast moving business like Phononic. As a semiconductor startup that is rapidly growing, we need partners that can not only keep up with us, but also push … Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform Bizible is the only tool that I've done quite a bit of research on and it seems to be more advanced and further along than Terminus. They have an integration with SFDC as well as the ability to connect to a data warehouse. Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform We chose Terminus because of the campaign attribution models. Many companies do target account ad targeting, but none did that plus the revenue attribution from marketing. Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform Engagio: their analytics platform is slightly more refined, but Terminus is rapidly catching up. It is worth just using Terminus for the cost and would be another tool to complicate the Martech stack. Triblio: for a basic program, they have too many bells and whistles that are … Incentivized Helpful? Sam Kuehnle Digital Marketing Manager Chose Terminus ABM Platform When we first went with Terminus, they had better functionality at the time and offered us a better deal. Incentivized Helpful? Zach Garrett Director, CX Programs & Communities Chose Terminus ABM Platform Sigstr is a solution for commercial teams. It allows the Customer Experience or Marketing team to manage the environment without getting IT involved. Other solutions we saw were basic IT managed solutions with no integrations or analytics. Incentivized Helpful? Rachel Green Marketing Demand Generation Manager Chose Terminus ABM Platform Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in Hubspot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over … Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform Terminus is a lot easier to use than other tools we have used or evaluated for our ABM campaigns. Updating what we want to see and working with their team has been a great experience. They listen and seem to understand our specific industry better. They aren't looking to … Incentivized Helpful? Verified User Anonymous Chose Terminus ABM Platform BrightFunnel support seemed much more invested and the system looked more robust. Incentivized Helpful? Gina Mueller Director of Marketing Chose Terminus ABM Platform n/a Helpful?	Workativ Assistant No answer on this topic

Best Alternatives
	Terminus ABM Platform	Workativ Assistant
Small Businesses	Dealfront Score 8.7 out of 10	Front Score 7.1 out of 10
Medium-sized Companies	TechTarget Priority Engine Score 9.9 out of 10	Genesys DX (discontinued) Score 10.0 out of 10
Enterprises	TechTarget Priority Engine Score 9.9 out of 10	Genesys DX (discontinued) Score 10.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Terminus ABM Platform	Workativ Assistant
Likelihood to Recommend	8.1 (0 ratings)	10.0 (0 ratings)
Likelihood to Renew	9.0 (0 ratings)	- (0 ratings)

User Testimonials
	Terminus ABM Platform	Workativ Assistant
Likelihood to Recommend	I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more. Angelica Pappas-Tindell Analytics & Digital Strategy Consultant Read full review	Workativ has saved a lot of time. Their automation offerings are endless and allow us (the IT team) to spend more time on other projects. Workativ was our last piece of the puzzle that allows us to setup new starters to the business without any physical IT setup. Incentivized Verified User Anonymous Read full review
Pros	Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance. Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales. Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience. Incentivized Rachel Green Marketing Demand Generation Manager Read full review	Automation Connects to many applications Save time Incentivized Verified User Anonymous Read full review
Cons	They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution. I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless. For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot. Incentivized Verified User Anonymous Read full review	No answers on this topic
Likelihood to Renew	Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate Incentivized Joseph Alleruzzo Director Read full review	No answers on this topic
Alternatives Considered	It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey. Incentivized Verified User Anonymous Read full review	No answers on this topic
Return on Investment	It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc. Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts. Incentivized Justin Roodman Digital Marketing Specialist Read full review	Saved time which allows IT hours to be used elsewhere Incentivized Verified User Anonymous Read full review
ScreenShots	Terminus ABM Platform Screenshots	Workativ Assistant Screenshots