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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    TransUnion TruAudience

    Score7 out of 10
    N/ATruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.N/A
    Pricing
    TransUnion TruAudience
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    TransUnion TruAudience
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    TransUnion TruAudience
    Considered Both Products
    TransUnion
    Chose TransUnion TruAudience
    We compared it with Google Tag Manager but selected it because of good features and pricing. This product works best for small organizations. Plus the pricing is also accordingly low. The product is good and works amazing for less number of team members.
    Incentivized
    Chose TransUnion TruAudience
    I believe Slack does work better than Signal for PC and office-oriented teams, but found that signal was the go-to for a rapidly growing and dismantling structure like a campaign. The Mobile interface, and the use of cell phone numbers rather than emails as a form of …
    Incentivized
    Chose TransUnion TruAudience
    We're currently using Signal Tag Management because Google Tag Manager wasn't as robust as it is now. It gets the job done, but we do have our challenges with editing or creating existing tags whenever there is an issue with the site. It requires a lot of time to go through …
    Incentivized
    Chose TransUnion TruAudience
    We are so pleased with BrightTag that we have not evaluated any other vendors recently.
    Incentivized
    Chose TransUnion TruAudience
    BrightTag is the only tag management system that I have used.
    Chose TransUnion TruAudience
    Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does.
    Chose TransUnion TruAudience
    Bright tag is already in use within our company so there was some bias there.

    TagMan was a bit expensive but from what I saw, potentially worth it, especially if reporting is important. I believe they had a great global presence.
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    TransUnion TruAudience
    Security
    Comparison of Security features of TransUnion TruAudience
    Feature
    TransUnion TruAudience
    9.0
    2 Ratings
    Role-based user permissions9.02 Ratings
    Tag Management
    Comparison of Tag Management features of TransUnion TruAudience
    Feature
    TransUnion TruAudience
    8.4
    2 Ratings
    Tag library7.02 Ratings
    Tag variable mapping9.02 Ratings
    Ease of writing custom tags9.02 Ratings
    Rules-driven tag execution9.02 Ratings
    Tag performance monitoring10.02 Ratings
    Page load times7.02 Ratings
    Mobile app tagging7.01 Ratings
    Library of JavaScript extensions9.02 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of TransUnion TruAudience
    Feature
    TransUnion TruAudience
    9.0
    2 Ratings
    Event tracking10.02 Ratings
    Mobile event tracking9.02 Ratings
    Data distribution management9.02 Ratings
    Universal data layer10.02 Ratings
    Automated error checking7.02 Ratings
    User Ratings
    TransUnion TruAudience
    Likelihood to Recommend
    7.0
    (7 ratings)
    Likelihood to Renew
    8.2
    (4 ratings)
    Usability
    7.0
    (1 ratings)
    Support Rating
    5.0
    (1 ratings)