TransUnion TruValidate vs. WhoisXML API IP Geolocation API

Neustar IP Intelligence is quick to deploy using their REST API, the data is automatically updated against one of the most robust datasets available on the market. It is well suited for developers trying to integrate with an out-of-the-box solution to lookup geolocation of website visitors in real time, and possibly build alerts or 2F-Authentication mechanisms based on suspicious activity.

Incentivized

On our end, we've mostly used IP Geolocation API for cybersecurity purposes. A particular scenario that comes to mind is when suspicious IP addresses make it to our site from locations we wouldn't expect. In this context, the API integrated into our existing infosec solutions helps us spot those IP addresses so we can decide how to sort them. Also, say that one of our employees receive a phishing email or one that contains a possible malware file. We can use IP Geolocation API to enrich what we know about a sender and add the related IP address to our blocklist if necessary.

• Helps detect fraud if a user has signed in from California only, then attempts to login from another country are made.
• Increase sales conversions by understanding geolocation of website visitors
• If your datacenters are georedundant, allows engineers to see where majority of traffic is generated and load balance accordingly.

Incentivized

• Aside from identifying the physical location of an IP address owner, the API also provides users with its Internet service provider and connection type. That is handy information if website owners wish to customize their site loading to match the connection speed of the majority of their visitors.
• It doesn’t matter whether website visitors use an IPv4 or IPv6 address in that the API works for both spaces. The records in the API’s database are also updated weekly, so users always get the latest results.

• It's a bare box solution. Not feature rich.

Incentivized

• Like most, if not all, IP geolocation services, it does not provide very accurate information down to the street level address. But since we do most of our business transactions online, that doesn’t pose much of a problem for us.

We had a few questions regarding API set up when we started using IP Geolocation API so we reached out to the support team and they promptly helped us out. We have not experienced any glitch with the product and the data sent to us has always been reliable so far.

Google has an open source version of this, but its updates are based on the user community. Since Neustar's IP Intelligence is a paid solution, the updates are regular, the interface is streamlined with a REST API, and there is a help desk you can consult for onboarding and questions if there are issues.

Incentivized

• Ability to build fraud detection from suspicious activities.
• Balance traffic across data centers.
• Rapid deployment, regular updates.

Incentivized

• Early detection of malicious IP addresses that could result in a data breach.
• Faster investigation of malicious IP addresses.