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TubeMogul (discontinued) vs. Yahoo DSP

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    TubeMogul (discontinued)

    Score8.9 out of 10
    N/ATubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.N/A

    Yahoo DSP

    Score6.4 out of 10
    N/AYahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.N/A
    Pricing
    TubeMogul (discontinued)Yahoo DSP
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    TubeMogul (discontinued)Yahoo DSP
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    TubeMogul (discontinued)Yahoo DSP
    Considered Both Products
    Discontinued Products
    Chose TubeMogul (discontinued)
    Transparency - ability to easily manage media buy.
    Account management - working closely with TubeMogul account managers to get best performance
    Incentivized
    Chose TubeMogul (discontinued)
    TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for …
    Incentivized
    Chose TubeMogul (discontinued)
    1. DoubleClick
    2. Tubemogul
    3. AppNexus
    Incentivized
    Yahoo!
    Chose Yahoo DSP
    Brightroll transparent reporting and lower cost was the primary reason that it was selected when compared to the other competitors Tube Mogul from Adobe and Ad Roll. Also Yahoo audience network was more suited to the campaign's need in terms of reach and audience type. The …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    TubeMogul (discontinued)Yahoo DSP
    Ad Network Integration
    Comparison of Ad Network Integration features of TubeMogul (discontinued) and Yahoo DSP
    Feature
    TubeMogul (discontinued)
    6.8
    6 Ratings
    Yahoo DSP
    -
    Ratings
    Data Transfer6.45 Ratings00 Ratings
    DSP integration7.16 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of TubeMogul (discontinued) and Yahoo DSP
    Feature
    TubeMogul (discontinued)
    6.7
    6 Ratings
    Yahoo DSP
    -
    Ratings
    Ad campaign creation6.56 Ratings00 Ratings
    Ad deployment6.66 Ratings00 Ratings
    Display advertising7.52 Ratings00 Ratings
    Ad display and retargeting segmentation6.04 Ratings00 Ratings
    Sequence targeting6.92 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of TubeMogul (discontinued) and Yahoo DSP
    Feature
    TubeMogul (discontinued)
    5.7
    7 Ratings
    Yahoo DSP
    -
    Ratings
    Ad dashboards7.37 Ratings00 Ratings
    Ad performance reports6.77 Ratings00 Ratings
    Ad conversion tracking5.22 Ratings00 Ratings
    Ad attribution reporting3.12 Ratings00 Ratings
    Cross-channel ad management6.45 Ratings00 Ratings
    Ad forecasting and optimization5.56 Ratings00 Ratings
    User Ratings
    TubeMogul (discontinued)Yahoo DSP
    Likelihood to Recommend
    7.0
    (10 ratings)
    7.2
    (10 ratings)
    Likelihood to Renew
    4.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)