Unsplash for Brands vs. UpContent

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Unsplash for Brands
Score 7.2 out of 10
N/A
Unsplash is an online community hosted by the company of the same name in Montreal, featuring photos and images that are available free. Unsplash for Business is a solution that puts content in the hands of people and add context by sharing visuals with their audiences.N/A
UpContent
Score 10.0 out of 10
N/A
UpContent is a content discovery tool that focuses on delivering quality results and helping users find precisely the content they need when they need it. The vendor says the that four filters included with their solution help users in the following areas: Recency - sorts content so the most recent is seen first Relevance - sorts content so what's most relevant to the topic is seen first Shareability - uses psychological…
$0
1 Topic
Pricing
Unsplash for BrandsUpContent
Editions & Modules
No answers on this topic
Free
$0
1 Topic
Starter
$7/Month
3 Topics
Engager
$19/Month
10 Topics
Leader
$45/Month
25 Topics
Offerings
Pricing Offerings
Unsplash for BrandsUpContent
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Unsplash for BrandsUpContent
Considered Both Products
Unsplash for Brands
Chose Unsplash for Brands
I would say that Unsplash for Brands is a lower-end budget and easier option for projects. Again, if you need something very specific - whether it's in industry, pose, subject, or environment, then you'll likely want something a bit more expensive with a larger library …
Chose Unsplash for Brands
It is easy to use, the interface works pretty well and the recommendation of similar pictures is awesome. Also the quality of the algorithm and filter work great.
Chose Unsplash for Brands
The ease of search is always a plus when dealing with client deadlines. Unsplash offers free options for us to be able to provide a wide choice of images for our clients to choose from as well as provide different angles of certain campaigns. We can do several options so they …
Chose Unsplash for Brands
Stacks up well offers another option for finding copyright-free images and is directly a part of our program so I don't need to go to an external site to find other photos. Makes it extremely worthwhile to use! Also easy to teach others how to use which makes my job easier.
Chose Unsplash for Brands
Pexels is my second favourite license-free photo service. However, is easily bettered by Unsplash. This is because of Unsplash’s superior search functionality. When searching for more than one word on Pexels, it usually focuses on the more popular, keyword out of the two. …
Chose Unsplash for Brands
Pixel, Wiki Commons Photos, Free photos that sites like Adobe/iStock/Shutterstock have available.
Chose Unsplash for Brands
I believe Unsplash has higher quality images and the images they provide are more realistic and genuine than these other brands.
Chose Unsplash for Brands
The main difference between Unsplash for Brands and this other brand is the simplicity and the thought process put in by Unsplash for Brands while designing their site functionality and API. The UX is extremely straight forward and implementation is very quick.
Chose Unsplash for Brands
The selection of images and current event content is what puts Unsplash above the larger enterprise solutions. The speed and ease of use also make Unsplash a more attractive product for content creation. The mobile technologies that drive image search are fantastic and far …
Chose Unsplash for Brands
There is one obvious major advantage to Pexels (and Unsplash really) in that the images are royalty-free. We can use them without fear of being sued afterward, and we don't even have to create an account, just download the image and it's ready to go. When it comes to Pexels' …
UpContent
Chose UpContent
Scoop.it allows you to create blog posts that pertain to a specific piece of curated content. This is not a feature in UpContent.
Features
Unsplash for BrandsUpContent
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Unsplash for Brands
-
Ratings
UpContent
9.5
Ratings
16% above category average
Content hub00 Ratings10.00 Ratings
Content distribution00 Ratings9.00 Ratings
Content promotion00 Ratings9.00 Ratings
Content automation00 Ratings10.00 Ratings
Best Alternatives
Unsplash for BrandsUpContent
Small Businesses
Adobe Express
Adobe Express
Score 8.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Adobe Express
Adobe Express
Score 8.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Adobe Express
Adobe Express
Score 8.8 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Unsplash for BrandsUpContent
Likelihood to Recommend
8.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
-
(0 ratings)
User Testimonials
Unsplash for BrandsUpContent
Likelihood to Recommend
If someone is in a specific or super-niche industry, they may not find that Unsplash for Brands is a good option for them. I would say their site and their library of photographic images are a bit more general -- so if you need something stylized, it may not be the place for you.
Read full review
UpContent is effective for helping you:
  • Gather information several different content sources
  • Leverage curated content with social media, email newsletters, and on your website to help you provide audiences with important information
  • Curate content topics by vertical for use in ABM -- you can give reps topic hubs to keep themselves up-to-date. Plus, it's a great way for them to find content to use as "conversation starters with their prospects.
I love that UpContent integrates with HubSpot, Rasa.io, SocialBee and other tools that we use on a daily basis.
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Pros
  • Provides beautiful natural and in action photos
  • Provided royalty free imagery which is great for charities who have a budget or not budget for photography
  • Photos are more stylistic and creative than traditional stock sites like Adobe, iStock, Shutterstock
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  • Organize content from multiple sources
  • Helps you leverage curated content more easily for use on social media
  • Allows you to quickly share articles with your audience that you think will resonate with them
Read full review
Cons
  • The layout and UX is not as friendly as many other similar platforms.
  • Search engine could be improved.
  • Bulk download would be wonderful.
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  • I'd like an option to use UpContent to curate content into a blog post -- to make it easy to do "news round-up" type posts.
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Likelihood to Renew
I need to learn a little more about the product and its capabilities before I give a higher review. However, the availability of image trending is far superior to Getty or Getty Enterprise.
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No answers on this topic
Alternatives Considered
There is one obvious major advantage to Pexels (and Unsplash really) in that the images are royalty-free. We can use them without fear of being sued afterward, and we don't even have to create an account, just download the image and it's ready to go. When it comes to Pexels' photos, you can photoshop words on them, but sometimes you don't want a photo designed for photoshopping, you just want a photo that's ready to use, such as Unsplash.
Read full review
Scoop.it allows you to create blog posts that pertain to a specific piece of curated content. This is not a feature in UpContent.
Read full review
Return on Investment
  • Excellent for using photos for content creation, keeps things fresh yet still on brand for our program's needs
  • Ease of use, directly implemented in the program to directly find an image without needing to leave the site
  • Perfect since it's free!
Read full review
  • We are able to gain efficiency in our social media efforts
  • Improve productivity when it comes to developing newsletters
  • Help us build our thought leadership with curated content
Read full review
ScreenShots

UpContent Screenshots

Screenshot of UpContent's search results page - 3 columns.