Appcues vs. UserGuiding

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Appcues
Score 6.7 out of 10
N/A
Appcues is online software for creating in-product experiences such as user onboarding, feature announcements, etc. without writing any code. (The vendor believes it's the non-technical people who oftentimes have the best information about a software user's needs and desires.) The goal of using Appcues is to improve product engagement within the user's own customer base.
$299
per month/billed monthly
UserGuiding
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
UserGuiding helps companies to improve product adoption by designing interactive user onboarding flows. Non-technical people can create step by step product walkthroughs, without any coding. UserGuiding also provides analytics to track the performance of the tours, segmentation to create more personalized experiences, NPS for capturing feedback, and onboarding checklists for a wholesome onboarding experience. From Red Ventures to Young Capital, thousands of companies trust UserGuiding.
$99
per 2000 monthly active users
Pricing
AppcuesUserGuiding
Editions & Modules
Essentials
$299
per month/billed monthly
Growth
$879
per month/billed annually
Enterprise
Contact sales team
Start-up Plan
$99.00
per 2000 monthly active users
Growth Plan
$249.00
per 5000 monthly active users
Offerings
Pricing Offerings
AppcuesUserGuiding
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
AppcuesUserGuiding
Considered Both Products
Appcues
Chose Appcues
It has a much, much better user interface, better customer care, and of course better pricing. This along with the fact that they were very accommodating for our use case ensured we went ahead with Appcues.
Chose Appcues
Most of these tools all promise the same thing and have similar directions. I think that Appcues is great if the budget is there and not going to be a problem. Where it really shines is it's customization and easy-to-use interface that truly makes the experience very smooth. …
Chose Appcues
We took a demo for Whatfix but thought them nowhere to be close to Appcue's functionalities. Even though I want more theming options in Appcues, it still has more variety than Whatfix. Also, to make changes to flows, Appcues is more nimble, and you can preview the resultant …
Chose Appcues
One of the things we really loved about Appcues that ultimately led us to go with them is that it has a two-way integration with Heap Analytics. We are big fans of Heap, so being able to create user segments in Heap and push them over to Appcues to show modals to was a huge …
Chose Appcues
We looked at WalkMe a while back when we started looking for a solution, but Appcues at that time made it significantly easier to use and implement. I haven't evaluated WalkMe recently, but I'm sure they've come a long way, just as Appcues has.
Chose Appcues
Appcues is much more affordable than Walkme and Pendo from our research. We were previously using Intercom, however Intercom was designed more for purely in-app messaging rather than actually providing flows and cues guiding users throughout an app. We also received lots of …
UserGuiding
Chose UserGuiding
By far the best price for the available features. They had a really easy demo scheduling process (and had availability to demo within a day or two where some of the other products were a week+ to schedule). You can build unlimited guides and if you don't hit your user limit …
Best Alternatives
AppcuesUserGuiding
Small Businesses
ChurnZero
ChurnZero
Score 9.6 out of 10
ChurnZero
ChurnZero
Score 9.6 out of 10
Medium-sized Companies
ChurnZero
ChurnZero
Score 9.6 out of 10
ChurnZero
ChurnZero
Score 9.6 out of 10
Enterprises
Nexthink
Nexthink
Score 7.0 out of 10
Nexthink
Nexthink
Score 7.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppcuesUserGuiding
Likelihood to Recommend
7.7
(0 ratings)
8.0
(0 ratings)
User Testimonials
AppcuesUserGuiding
Likelihood to Recommend
[Appcues] is a great service for self learning a software to train people a software and to beta test software applications. I see lots of possibilities for training that people who are not great with technology using Appcues but still the pricing is not the best in the other services in the digital adoption space
Read full review
I would recommend this to teams who have multiple people who can work together in getting the necessary source codes input, the guides built, and the parameters identified. I would also recommend this product to anyone who is primarily concerned about price. Compared to competitors, the price vs the feature set was by far the best out of the 6 companies I demoed with. If one person is trying to get this set up and it isn't part of their full-time job, it will take a while because there is a pretty big learning curve as to what order to do things. Further, once the basics are set up, it does take a fair amount of time and testing to build the walk-throughs, especially if you want to use advanced logic
Read full review
Pros
  • Appcues makes the setup process extremely simple. Rather than having to build all of the cues and flows into our app, we simply installed the Appcues code which essentially lays over top our app and allows us to build any new flows we'd like and push them live without having to consult our engineers.
  • Appcues provides a variety of cue options to display to users. There are tooltips, slide outs and full modals. This allows us to target users on different pages without being too invasive.
  • Their targeting and reporting is also superb. We're able to show flows to certain users based on URL paths and other actions they've taken within our app. We can also see some great reports of users who have completed our flows and metrics on where they stopped if they did not complete a flow.
Read full review
  • Good price
  • Responsive CS and sales team
  • Had all of the features we were looking for
Read full review
Cons
  • There are certain limitations of where tooltips can be placed, depending on the application is built.
  • The way 'appcues' are organized in the management console can be a little more user-friendly.
Read full review
  • The initial setup process isn't as transparently intuitive as it was sold
  • It's a fairly large barrier to entry for one person to get the guides set up
  • We weren't instructed how to 'turn off' the URL hits until we had our parameters segmented so the first two months we hit our limits before anything was even launched on our end. That made testing hard.
Read full review
Alternatives Considered
We took a demo for Whatfix but thought them nowhere to be close to Appcue's functionalities. Even though I want more theming options in Appcues, it still has more variety than Whatfix. Also, to make changes to flows, Appcues is more nimble, and you can preview the resultant changes in seconds.
Read full review
By far the best price for the available features. They had a really easy demo scheduling process (and had availability to demo within a day or two where some of the other products were a week+ to schedule). You can build unlimited guides and if you don't hit your user limit because you failed to identify target parameters at the start, that is a huge selling point ;)
Read full review
Return on Investment
  • Helped us increase user engagement within our product.
  • Has helped us increase the number of users actually reading important information vs. us emailing them.
  • Has helped us increase conversions of our trials to sign ups by helping our users see the value of our product more quickly.
Read full review
  • We lost two months due to running out of 'hits' before we were able to target the right fields. This was partly our fault for not having enough time to dedicate to it, but it would have been helpful to have a 'pause' button or be told to look out for this scenario.
  • We canceled our account after 4 or 5 months because I, as the sole user on our team, didn't have nearly enough time to build out the guides the way we had envisioned. It wasn't quite as easy to understand as I'd hoped. It was doable, but a slow process and I got too busy with other pressing issues with my company.
  • It would have been a good ROI for the available features and price if I'd had a solid amount of time to really build it out and understand it better. The training options could have been a lot more user-friendly to help bridge that knowledge gap.
Read full review
ScreenShots

UserGuiding Screenshots

Screenshot of Onboarding ChecklistsScreenshot of Interactive User Onboarding