VWO

VWO

195 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
VWO	Score7.7 out of 10	N/A	VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…	$49 per month

Pricing

VWO

Subscription: $99.00
per month
TESTING: Get a Demo
The classic VWO A/B testing solution
CONVERSION OPTIMIZATION: Get a Demo
The all-in-one platform for all your optimization needs
ENTERPRISE: Get a Demo
Customized solution with advanced AB testing and conversion optimization capabilities

Pricing Offerings
VWO
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

No setup fee

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Community Pulse
Key User Insights
	VWO
Considered Both Products	Wingify Pvt Ltd Lee Preston Conversion Rate Optimisation Lead in Marketing at CTI Digital (Marketing & Advertising, 51-200 employees) Chose VWO As I mentioned, VWO is a great all-in-one tool that lets clients research & test all within one tool. It's a little on the expensive side so it might not deliver the desired ROI for smaller clients and can also encourage the small clients to run small, insignificant A/B tests … Incentivized Helpful? Verified User Chose VWO We used to use Proof, but when we then stacked them up against VWO, VWO had some additional functionality and integration capabilities that Proof did not have which gave us greater ability to do some more website experimentation and personalisation options. VWO integrates with … Incentivized Helpful? Diego Polanco CRO Consultant at Making Science (Management Consulting, 1001-5000 employees) Chose VWO VWO is by far the easiest tool to use among all experimentation tools. It is like the experimentation tool for dummies and works as well as the others. A highlight would be the reports on every test because compared to the others, in VWO is way much easier to understand the … Incentivized Helpful? Verified User Chose VWO I haven't used other products like VWO Incentivized Helpful? Ernie DeCoite VP, Digital Marketing in Marketing at Becker (Marketing & Advertising, 11-50 employees) Chose VWO Basically, they have the same features but VWO is much cheaper than the paid version of optimize. If you don't need to do more than 5 experiments at a time, then the free version of Optimize is great. If you do need to be able to do more than that, then VWO is a great … Incentivized Helpful? Verified User Chose VWO Vs. Google optimize VWO is much better: * Setting up a test, the GUI is much better. * Performance (loading times) is better, improving conversion rates. Incentivized Helpful? Nick Trivisonno Search Analyst in Marketing at Performance Health (Health, Wellness and Fitness, 501-1000 employees) Chose VWO VWO is much more powerful than Google Optimize, in that there's more customizability and better data collection. Incentivized Helpful? Verified User Chose VWO I did not evaluate all of the other software choices in this decision, but my understanding is that VWO is best in class to optimize website experiences. The competitors that might be worth checking out: Google Analytics, Unbounce, Instapage, Evergage, Landingi, ion Interactive … Incentivized Helpful? Verified User Chose VWO A unified tool where all data points are shared across the different features is a much-preferred option. Incentivized Helpful? Joseph Collins Account Supervisor in Marketing at Digital Current (Marketing and Advertising, 11-50 employees) Chose VWO While there are many free or cheap options for A/B and multivariate testing out there (and we have tried several), VWO provides the right balance between cost and capability for our agency. That, and the level of customer service provided when we need it makes VWO our choice … Incentivized Helpful? Verified User Chose VWO VWO is much more flexible, more affordable, and is easier to implement. We also appreciate how responsive and helpful VWO customer service is. Incentivized Helpful? Verified User Chose VWO We evaluated Optimizely, but for our specific needs VWO fared better, so we chose that. Incentivized Helpful? Dominic Walker Trainee Marketing Manager in Marketing at Redrow Homes (Construction, 1001-5000 employees) Chose VWO We use VWO not in competition with, but alongside other tools, as we believe a mixture is the best recipe for success. Hotjar is a slightly different offering and has some very strong heatmap/ journey mapping capabilities. We tend to use it for that, with the insight feeding … Incentivized Helpful? Kevin McLallen Program Manager (Real Estate, 51-200 employees) Chose VWO There are significant differences in each platform when it comes to Optimizely and vwo. From a functionality and performance perspective they each have their pros and cons. It is important to go through the feature sets of each and ensure the solution you select will work … Incentivized Helpful? Michel Zurkirchen Content manager in Marketing at Fontem Ventures B.V. (Tobacco, 201-500 employees) Chose VWO I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed. I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I … Incentivized Helpful? Verified User Chose VWO VWO has worse usability and isn't as flexible as the other platforms. Also, the insight that Qubit and Optimizely generates is actually accurate and can be used compared to the reports that VWO provide. Incentivized Helpful? Brian Toomey CEO & Founder in Marketing at JB Web Analytics (Computer Software, 1-10 employees) Chose VWO Other options seemed too pricey or too dependent on normal development workflows. Incentivized Helpful? Mark Harding CRO \| UX Manager in Marketing at Bathroom Takeaway Limited (Retail, 51-200 employees) Chose VWO We enquired and looked into using Optimizely and Qubit before deciding on VWO. All appear to be great tools that would have done the job required, however, when compared, we didn't hit the level of traffic for Qubit to consider a partnership, and Optimizely was a lot more … Incentivized Helpful? Verified User Chose VWO VWO is much better than others at providing an easy way to run tests and gather data, but we do currently supplement it with Hotjar for better heatmap tracking and detailed visitor tracking. We also use Google Analytics for general traffic sourcing and behavior, as well as … Incentivized Helpful? Verified User Chose VWO We sometimes use the 'split URL' part of VWO if we have a larger test and want to test sending traffic to two different page variations. Incentivized Helpful? Megan Lattanzi Web Developer in Information Technology at Weekends Only Furniture & Mattress (Retail, 201-500 employees) Chose VWO I was not involved in Optimizely, nor did we implement it outside a free trial I believe, but VWO seemed to do generally the same things with a lower cost, though I could be mistaken. I have used Qualtrics in the past. It is very good for survey creation and logic. I know some … Incentivized Helpful? Verified User Chose VWO Much cheaper than the competitors Incentivized Helpful? Verified User Chose VWO We enjoy being able to pause and edit tests whenever we want. There are also a lot of additional functionalities on VWO, like recordings. Incentivized Helpful? Verified User Chose VWO VWO is way more comprehensive and powerful. We selected VWO because of multiple factors including pricing, capabilities, and last but not least, support. It's quite important to be able to liaise with the platform when building tests. Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

VWO

Comparison of Testing and Experimentation features of VWO
Feature	VWO 7.5 11 Ratings
a/b experiment testing	8.21 Ratings
Split URL testing	9.11 Ratings
Multivariate testing	8.011 Ratings
Multi-page/funnel testing	6.41 Ratings
Cross-browser testing	8.21 Ratings
Test significance	7.31 Ratings
Visual / WYSIWYG editor	7.31 Ratings
Advanced code editor	9.11 Ratings
Visitor recordings	6.41 Ratings
Preview mode	6.41 Ratings
Test duration calculator	6.41 Ratings

Comparison of Audience Segmentation & Targeting features of VWO
Feature	VWO 8.2 1 Ratings
Standard visitor segmentation	9.11 Ratings
Behavioral visitor segmentation	7.31 Ratings
Traffic allocation control	9.11 Ratings
Website personalization	7.31 Ratings

Comparison of Results and Analysis features of VWO
Feature	VWO 7.0 1 Ratings
Heatmap tool	6.41 Ratings
Click analytics	6.41 Ratings
Scroll maps	6.41 Ratings
Conversion tracking	8.21 Ratings
Goal tracking	8.21 Ratings
Test reporting	7.31 Ratings
Results segmentation	5.51 Ratings
Experiments results dashboard	8.21 Ratings

User Ratings
	VWO
Likelihood to Recommend	7.7 (108 ratings)
Likelihood to Renew	8.7 (20 ratings)
Usability	8.7 (5 ratings)
Availability	9.1 (3 ratings)
Performance	8.2 (1 ratings)
Support Rating	9.1 (4 ratings)
Online Training	6.4 (1 ratings)
Implementation Rating	9.1 (3 ratings)
Configurability	8.2 (1 ratings)
Ease of integration	3.6 (1 ratings)
Product Scalability	8.2 (1 ratings)
Vendor post-sale	9.1 (1 ratings)
Vendor pre-sale	8.2 (1 ratings)