RavenTools vs. WebCEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
RavenTools
Score 7.6 out of 10
N/A
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic…
$49
per month
WebCEO
Score 10.0 out of 10
N/A
Web CEO is a SaaS-based, enterprise-level SEO platform comprised of 24 online tools for digital agencies. It has a language wiki that the vendor reports is actively used by 200,000 users to keep the interface multilingual (available in English, Arabic, Simplified Chinese, Traditional Chinise, Danish, Dutch, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish, Ukrainian, Greek, Brazilian and…
$36
per month per user
Pricing
RavenToolsWebCEO
Editions & Modules
Small Biz (2 users)
$49
per month
Start (4 users)
$109
per month
Grow (8 users)
$199
per month
Thrive (20 users)
$299
per month
Lead (40 users)
$479
per month
Solo
$36
per month per user
Agency Unlimited
99 + scanning fees
per month
StartUp
$119
per month
Corporate
$299
per month
Offerings
Pricing Offerings
RavenToolsWebCEO
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSOLO: 1 project, 100 unique keywords, 5 SERP scan depth, weekly automated scanning, 1,000 pages audited; 1,000 backlinks analyzed. STARTUP: 5 projects; 750 unique keywords; 5 SERP scan depth; weekly automated scanning (manual scanning on demand); 5,000 pages audited (1,000 pages/project); 10,000 backlinks analyzed (2,000 backlinks/project); branded SEO reports; 5 SEO leads per day. AGENCY UNLIMITED: unlimited projects ($2 per project/mo); unlimited keywords with Unlimited search engines ($4/1,000 rank queries); 10 SERP scan depth; monthly/weekly/daily automated scanning (manual scanning on demand); unlimited pages audited; unlimited backlinks analyzed ($8/10,000 backlinks found); branded SEO reports; 5 SEO leads per day + unlimited leads for an extra cost; SEO audit button on your site; White-label SEO tools on a domain ($40/mo); SEO tools API, full functionality; White-label support & training; all scanning except for rankings and backlinks at no extra cost. CORPORATE: 30 projects; 2400 unique keywords; 5 SERP scan depth; weekly automated scanning (manual scanning on demand); 150,000 pages audited (5,000 pages/project); 180,000 backlinks analyzed (6,000 backlinks/project); branded SEO reports; 5 SEO leads per day; SEO audit button added to the site.
More Pricing Information
Community Pulse
RavenToolsWebCEO
Considered Both Products
RavenTools
Chose RavenTools
RavenTools created a stronger platform that allowed us to really streamline our processes and keep our clients happy by providing monthly insights to the progress, successes, and advantages of our team creating marketing and executing efforts. My agency had been long-time fans …
Chose RavenTools
I was with Web SEO tools for maybe a month before I cancelled and went over to RavenTools. I preferred RT immediately and five years later I am still using them. More cost-effective and their reporting tools were so much easier for my clients to understand - which to me was the …
Chose RavenTools
Many of the other tools I've tried have all usually had a particular segment or function that really sets them apart in that area. Many of these other tools are more expensive overall as well. RavenTools, for my business and client needs, has consistently provided the broadest …
Chose RavenTools
RavenTools is less expensive than other options such as Moz. While it doesn't offer the same degree of options as other tools, Raven can be a key component of any digital marketing campaign.
Chose RavenTools
As a user of Hootsuite Free for reporting and social media management, RavenTools is more robust and fully functional. RavenTools provides a simpler dashboard and interface. You have more control over reporting, analytics views, and it is more intuitive. The only advantages I …
Chose RavenTools
We use RavenTools because it is helpful to have the suite of products in one piece of software. In the past we used different software for social media management, another for site audits, a different one for backlink tracking and another one to monitor local search. Having all …
Chose RavenTools
RavenTools is a workable solution for companies with SEO needs but also needing to report on social activity and produce easy reporting. We initially bought it for SEO tracking but then needed to add Moz when RavenTools scrapped their ability to report on keyword rankings. Moz …
Chose RavenTools
We had selected RavenTools at the time because it was converting more sales. We had both Moz and RavenTools running. I went back to RavenTools once I started my own company in 2014, but after demoing out Moz and their current suite of tools, I was ready to make a jump. I think …
Chose RavenTools
I've never used any other product but I remember the reason we went with this product versus the other products we researched was because it offered a lot more tools for your money.
Chose RavenTools
Moz is much better at SEO analysis and keyword rank tracking, but it doesn't offer the kind of reporting aggregation that Raven does.
Chose RavenTools
ActiveCollab was okay for task management, but it doesn't hold a candle to all of the funtionality built into RavenTools. I feel like RavenTools is THE must-have tool for people in my industry.
Chose RavenTools
We selected RavenTools because it appeared very broad and robust, but upon using it on a regular basis, we realized that it was mostly just a loose conglomerate of data pulled from various sources. It doesn't cross analyze and it doesn't allow for the same flexibility in the …
Chose RavenTools
RavenTools, seoClarity, and BrightEdge are all ostensibly the same things—one-stop shops for SEO analysis of multiple domains. However, versus those other tools, RavenTools is a completely different beast. Its strength is in its reporting, which is modular and highly …
Chose RavenTools
I have used Majestic, Moz, and SEMrush for similar things and I like all these tools. I like majestic's interface best for competitive analysis and backlink exploration. I prefer some of Moz's tools to Raven, but Raven has the advantage of compiling data from all these …
Chose RavenTools
RavenTools is as solid as it comes when you're choosing a marketing application to suit a variety of needs. Since it is a web application it can be accessed anywhere, at anytime by the users you have in your account, just as long as they have internet access. A lot of choices …
Chose RavenTools
Conductor Searchlight - Heinous. The tool doesn't function well, not as responsive as RavenTools and other SEO suites I've used and it's far too expensive. Most people probably buy into it because they are fooled by the price thinking that they will get a tool that's worth that …
Chose RavenTools
Now in my current company, where we do not use RavenTools, the reporting process is very long and extensive. Our entry-level employees have to build out the reports themselves in excel rather than using a program and spending more time on insights.
Chose RavenTools
Having used RavenTools in two different positions the ease of use, ability to pull in PPC information and the flexibility to add information either via text, images or HTML set it apart from a lot of the other tools out there. It also was easy to set up, add, remove clients and …
Chose RavenTools
Well to be honest, we hadn't tried other solutions before RavenTools. Until we started with them we were doing all of our work the old fashioned way, pouring through code for on-site SEO problems and kicking out reports and/or screenshots of charts from other services depending …
Chose RavenTools
Very similar in a lot of regards. All a matter of preference and what you need.
Chose RavenTools
Moz, Searchlight, Wordstream, marketvibe
Chose RavenTools
I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us …
WebCEO
Chose WebCEO
Of course, each of these tools has its pros and cons, but Web CEO provides by far the most insights about your website and your competitors and helps you to take informed action to improve your ranking and site traffic.
Chose WebCEO
WEB CEO covers many aspects of SEO both onsite and off-site. We have used a wide selection of tools and found that using WEB CEO covers everything we need. Some tools we have used are too niche and specialise in one or the other.

Chose WebCEO
It isn't the best bit of software. It does have its charming touches, but when it comes down to it, it is going to struggle against the big boys. SEO Monitor will eat it for breakfast. I think a few decent UK tweaks could make this into a true contender
Chose WebCEO
I used to use IBP which is a very good tool but after many years I found that the benefits of WebCEO's online tools were able to outperform the results that we were getting with other tools. By moving to WebCEO we are able to reduce time spent on individual tasks and use the …
Chose WebCEO
We use different tools for different aspects of SEO, but WebCEO stacks up to all of them for most applications and could be used as a single tool for a majority of SEOs. For a specialty and advanced agency-level SEO, it is one in a suite of other tools that I recommend.
Chose WebCEO
Web CEO stacks up adequately against other basic ranking reporting tools. We ultimately chose Web CEO for its competitive ranking reporting and control over building keyword groups and labeling keyword sets. It also integrates the best into our reporting than other platforms' …
Chose WebCEO
Web CEO is very good against the alternatives. It has a better interface, more alternatives to tracking sites, and lots of opportunities to apply but it fails when we talk about social signs and social insights. But overall it’s one of the best online software products in the …
Chose WebCEO
Web CEO is just as effective as any tool out there. The main focus is on website performance related to keywords and other SEO indicators (back links, content marketing, visitor data). The company is loyal to their customers and are regularly providing updates and improvements …
Chose WebCEO
I have found limitations using WebCEO (or any other general SEO software) versus dedicated function software. WebCEO might work fine for a small company or individual working with a single site but an agency working with multiple large clients where expectations are high and …
Chose WebCEO
This is not my primary job function any more and I haven't used other products. I have used Alexa for some research and Compete and maybe a few other online programs but recently I tried Web CEO again but since we use a third party agency for our web design it was hard to pull …
Chose WebCEO
I have used all these tools below:
  • RavenTools is great but if you need daily keyword tracking, or even at a local level then Raventools can't provide this.
  • Ahrefs can give you even more data than Web CEO on your backlinks, but you can find almost everything from Ahrefs already in …
Chose WebCEO
While SEO PowerSuite utilizes just as much data, Web CEO does a better job at the KPIs that matter. MOZ can be fragmented in interface and reports a lot of data, some of which is less important to strategy overall. Web CEO is the most thorough in terms of the organic and paid …
Chose WebCEO
The major purpose of using software is to increased leads and convert them into sales. The SEO applications I reviewed based on both standard SEO features and elements that make each one stand out from the rest is Raven SEO and Ahrefs tool. These tool allows us to represent …
Chose WebCEO
We looked at several other products, trialled some of them, but Web CEO was more feature rich than many and gave the best ROI of any that we looked at.
Chose WebCEO
I have used Google Adwords/Analytics, and I feel the ease of use, and general layout of the program is more straightforward than analytics. In Google, many times you have to watch a video or do a live chat to even figure out where something you are looking for is. Web Ceo is …
Chose WebCEO
We currently own and have used iBusinessPromoter, SEO ELITE and SEO Profiler (we actually still have an account). We compare the effectiveness and accuracy of WEB CEO to those other products. We've been in business over 15 years and have tried a lot of products and services, …
Features
RavenToolsWebCEO
SEO
Comparison of SEO features of Product A and Product B
RavenTools
8.4
Ratings
8% above category average
WebCEO
8.5
Ratings
9% above category average
Keyword analysis10.00 Ratings8.00 Ratings
Backlink management7.00 Ratings7.00 Ratings
SERP ranking tracking10.00 Ratings10.00 Ratings
Page grader10.00 Ratings9.00 Ratings
Competitive analysis10.00 Ratings10.00 Ratings
Site audit / diagnostics10.00 Ratings9.00 Ratings
Site recommendations2.00 Ratings9.00 Ratings
Task management8.00 Ratings6.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
RavenTools
10.0
Ratings
27% above category average
WebCEO
7.8
Ratings
3% above category average
Local SEO10.00 Ratings9.00 Ratings
Social SEO10.00 Ratings5.00 Ratings
Mobile SEO10.00 Ratings8.00 Ratings
Global SEO10.00 Ratings9.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
RavenTools
10.0
Ratings
17% above category average
WebCEO
8.7
Ratings
3% above category average
Multi-domain support10.00 Ratings8.30 Ratings
Integration with web analytics tools10.00 Ratings9.10 Ratings
Best Alternatives
RavenToolsWebCEO
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
RavenToolsWebCEO
Likelihood to Recommend
8.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
9.7
(0 ratings)
Usability
7.0
(0 ratings)
8.5
(0 ratings)
Availability
8.0
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
7.9
(0 ratings)
User Testimonials
RavenToolsWebCEO
Likelihood to Recommend
I would say RavenTools is most appropriate if you find you are spending a lot of time logging into different services and generating different reports from each. It's been a big time saver for us because we can compile all that data into one report and even generate a cover page and table of contents. This suite has also been beneficial for our sales team in that they we can provide detailed reports on the problems with their website before we even close the deal with them.
Read full review
If you are just wanting to have a web page without any idea of wanting to gain exposure for it via Google or social media channels then WebCEO is probably not for you. However, if you are like me and my Graceful Touch blog project where building a stronger and stronger backbone of digital success is important to you then WebCEO is without question your number one place to go.
Read full review
Pros
  • Centralize data points and resources to a single area and platform for easy access and review
  • Visually present data to customers without being overwhelming or cumbersome in data overload
  • Automate basic reporting and data consolidation to free up time for focusing on more strategic activities or executing desired plans and activities.
Read full review
  • The support team at WEB CEO are probably one of the best we have come across! They are always on the ball and answer all and any questions we have within a quick timeframe!
  • The on-page optimisations and page scores go quite in depth allowing you to understand what is holding a page back. You can also customise what you want the on-page optimisations to be. There are settings to turn off a ranking factor, extremely handy for certain projects!
  • The internal link structure analysis is extremely useful to help see your most authoritative pages. This enables you to help direct your links to your most important pages and see what pages are linked together.
Read full review
Cons
  • The analytics in the tool and the Google Analytics dashboard have been known to be out of sync, but this doesn't happen very often.
  • The reports occasionally have glitches, such as overlap of different modules.
  • The keyword tracking tool does not provide easy tracking of rankings over time.
Read full review
  • We are very happy with WebCEO and they are always responsive and have implemented many of our team's recommendations. Most recently we have suggested they work on a system that would allow for factoring whether a ranking was a local stack, organic, answer box, and provide an at a glance rating. Something like 1-1-1, where each dash would signify a first page ranking, so first dash would be answer box, next local stack, next organic, etc...
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Likelihood to Renew
A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
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Unlike many of the other SEO analysis tools on this list, which focus primarily on your site’s SEO activities, Web CEO digs deeper into company’s online marketing strategy including email campaign, shortened URL service, creating landing page for webinars, social media push activities.
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Usability
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
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The UI is awesome and the recently redesigned the entire product. This isn't like Hootsuite which stays stagnant for years. It looks modern and functions like a modern tool. It can be a little sluggish at times but that is partially due to it querying so much amazing data at once :)
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Support Rating
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
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Most support networks focus on answering questions as WebCEO does. With my experience with WebCEO, I now call those the average support providers. Then there are the exceptional support providers who really go to the next level in making sure you are taken care of. While WebCEO certainly does this I've decided to remove them from qualifying at this level. Instead, I made a whole new category for their support called extraordinarily amazing. They respond in a timely fashion. Offer great value along the way. But then even have fun what with their unnecessary but great graphics that they include in their support. This is the upper edge of everything and leaves me with a huge smile on my face.
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Implementation Rating
No answers on this topic
No. The difficulties were much of our own making. The installation of the software was simple and trouble free but our own initial use was less straightforward and we did not thoroughly think through how certain aspects of the system would be used. Thus we had initial inconsistency between different users of the system, which had to be resolved later.
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Alternatives Considered
As a user of Hootsuite Free for reporting and social media management, RavenTools is more robust and fully functional. RavenTools provides a simpler dashboard and interface. You have more control over reporting, analytics views, and it is more intuitive. The only advantages I would say Hootsuite has is the ability to add apps that connect directly with other software and social media post management. Long story short, there is a reason I choose to put funds behind RavenTools vs. Hootsuite.
Read full review
I used to use IBP which is a very good tool but after many years I found that the benefits of WebCEO's online tools were able to outperform the results that we were getting with other tools. By moving to WebCEO we are able to reduce time spent on individual tasks and use the data compiled to quickly implement solutions on our clients' sites.
Read full review
Return on Investment
  • RavenTools has absolutely improved the reporting we provide our clients. We used to be mashing together dissimilar Excel reports. Comparisons between time periods was difficult to present and graphs had to be created manually with lots of time spent formatting them correctly.
  • RavenTools has improved the efficiency with which we put together our reports. This frees us up to do more high-level thinking about recommendations and up-sell opportunities which ultimately leads to more revenue.
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  • I would say that as a tool. Web CEO has a decent amount of kick to it. I just think that it is lacking that knockout punch that its competitors have
  • The social metrics and competitor metrics are great, they just don#t have that zing to them. I think some GUI tweaks would move Web CEO onto the next level. It is a pity, as Web CEO is one step from greatness.
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ScreenShots

WebCEO Screenshots

Screenshot of Project DashboardScreenshot of Keyword ResearchScreenshot of Rank TrackingScreenshot of My BacklinksScreenshot of Site AuditScreenshot of Competitor Metrics