Webtrends Optimize vs. Wyng

There are certainly a few things to consider. If you're looking to run A/B/n or Multivariate tests with some basic segmentation or targeting then Webtrends Optimize is capable of providing that. If budget is a major consideration then that is another area where Optimize may be more attractive. However, based on both of these criteria it is my opinion that there are other tools out there that provide more value. For segmentation discovery, identification of user affinities, and execution of an effective targeting and personalization strategy then there are certainly other tools that should be considered.

Even though the price of Offerpop was affordable, I still couldn't justify it. Our engagement on contests went down and no visited the UGC page. I can see if you had thousands of entries for a contest, you would definitely have to go to a solution like Offerpop.

Incentivized

• The Webtrends team are excellent at taking the time to understand and learn about our distinct business needs, and recommend suggestions in response.
• The Webtrends platform has undergone several changes over the time I was using it. This illustrates the constant thrive to improve their service to users, something I greatly appreciated.
• Webtrends Optimize enables the whole process to be simple with its handy instructional guides that can inform clients about using the service.

• Uploading creative assets
• Publishing to facebook and to our site using an iFrame
• Access to update/modify CSS
• Easy to use dashboard

• The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
• There's a bit of a steep learning curve, you can't just dive into the program.
• It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.

Incentivized

• The entry forms can become a little overwhelming especially if you add your review to the page at the bottom. It would be nice if users could click on a "rules" link and then have those details scroll down.

Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.

We are very familiar with the tool, it's easy to use, and we rarely experience any issues with the functionality

Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.

zero complaints. I'm not aware of it ever failing.

Zero complaints. It seemed to do its job quickly and accurately.

The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.

Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.

Implementation was pretty straightforward

Webtrends Optimize is one of the best solutions out there for digital marketers to improve their sales by providing a better experience for their customers' journey. With that said, it is also a costly solution in comparison to other services in the market today. The adage of you gets what you pay for is true as they are a market leader in the optimization space.

Incentivized

At the time, Offerpop was the most affordable products on the market. Wildfire had sleek designs, but that wasn't enough to compensate for the higher cost. Other competitors have since entered the market at a lower price point so do your homework. Also, Facebook has relaxed rules for timeline promotions. It doesn't completely negate the need for Offerpop's services, but now you can conduct quick and easy contests without 3rd party apps.

• So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.

• We've been able to execute more campaigns internally because of the cost saving.
• Increased fan acquisition.
• Engaging experiences for our current customers.