TrustRadius

AuthorityLabs, by Traject vs. Whitespark Local Rank Tracker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AuthorityLabs
Score 10.0 out of 10
N/A
AuthorityLabs is an SEO tool providing keyword analysis, from Traject.N/A
Whitespark Local Rank Tracker
Score 7.8 out of 10
N/A
Track Local SEO Success With Local Rank Tracker The Local Rank Tracker helps companies monitor their performance in search engines and discover new opportunities for improving online visibility. Users can discover where a business dominates in local search results, and track its top competitors to make informed decisions. The vendor states agencies, SMBs, and multi-location businesses use Whitespark's Local Rank Tracker to gain critical insights into their online…
$25
per month
Pricing
AuthorityLabs, by TrajectWhitespark Local Rank Tracker
Editions & Modules
No answers on this topic
Small Business
$25
per month
Specialist
$50
per month
Agency
$100
per month
Enterprise
$200
per month
Offerings
Pricing Offerings
AuthorityLabsWhitespark Local Rank Tracker
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—The pricing table above is based on tracking daily rakings, however, users also have the option to track rankings weekly. Small Business $17 per month Specialist $35 per month Agency $70 per month Enterprise $140 per month
More Pricing Information
Community Pulse
AuthorityLabs, by TrajectWhitespark Local Rank Tracker
Features
AuthorityLabs, by TrajectWhitespark Local Rank Tracker
SEO
Comparison of SEO features of Product A and Product B
AuthorityLabs, by Traject
7.3
Ratings
6% below category average
Whitespark Local Rank Tracker
-
Ratings
Keyword analysis9.00 Ratings00 Ratings
SERP ranking tracking10.00 Ratings00 Ratings
Page grader6.00 Ratings00 Ratings
Competitive analysis9.00 Ratings00 Ratings
Site audit / diagnostics5.00 Ratings00 Ratings
Site recommendations5.00 Ratings00 Ratings
Task management7.00 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
AuthorityLabs, by Traject
7.5
Ratings
1% below category average
Whitespark Local Rank Tracker
-
Ratings
Local SEO10.00 Ratings00 Ratings
Social SEO6.00 Ratings00 Ratings
Mobile SEO9.00 Ratings00 Ratings
Global SEO5.00 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
AuthorityLabs, by Traject
6.5
Ratings
26% below category average
Whitespark Local Rank Tracker
-
Ratings
Multi-domain support10.00 Ratings00 Ratings
Integration with web analytics tools3.00 Ratings00 Ratings
User Ratings
AuthorityLabs, by TrajectWhitespark Local Rank Tracker
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Support Rating
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
AuthorityLabs, by TrajectWhitespark Local Rank Tracker
Likelihood to Recommend
  • Keyword tracking and SERP results for organic and paid campaigns for a large volume of keywords.
  • Less appropriate if you want a deeper dive for SEO diagnostics and identifying potential fixes.
Brett Doucette, ABC, MBA | TrustRadius Reviewer
Brett Doucette, ABC, MBA
Digital Strategist/Manager
Read full review
They are a time saver for any agency looking to understand the impact of their local and organic SEO.
Mike Blumenthal | TrustRadius Reviewer
Mike Blumenthal
Author - Understanding Google Places and Local Search
Read full review
Pros
  • Very simple interface that makes it easy to see what's most important - keyword rankings and their performance.
  • Uploading new keywords was very easy - you could type in them in or upload a spreadsheet.
  • Customizing data - we liked that we could filter our data in different ways.
Billy Barker | TrustRadius Reviewer
Billy Barker
Creative Director
Read full review
  • Finds listings on directories
  • Finds press releases that mention brands or business names
  • Helps find bad data
Mary Silva | TrustRadius Reviewer
Mary Silva
Internet Marketing Lead
Read full review
Cons
  • Doesn't do much more than track rankings and suggest keywords.
  • Doesn't provide diagnostics or recommendations for improvement.
  • This may have changed since we last used it, but keyword recommendations were not consistently useful.
Tom Pick | TrustRadius Reviewer
Tom Pick
Independent B2B Digital Marketing Consultant
Read full review
  • It would be nice to see a geo-grid of ranking around a location
Mike Blumenthal | TrustRadius Reviewer
Mike Blumenthal
Author - Understanding Google Places and Local Search
Read full review
Support Rating
This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
Tom Pick | TrustRadius Reviewer
Tom Pick
Independent B2B Digital Marketing Consultant
Read full review
No answers on this topic
Alternatives Considered
On the plus side, for relatively small keyword tracking projects, AuthorityLabs costs less and is simpler to use than these tools. However, it is also much more limited. SEMRush or Serpstat are better options if you also need diagnostics, backlink analysis, simple brand monitoring, and other functions beyond keyword rank position tracking.
Tom Pick | TrustRadius Reviewer
Tom Pick
Independent B2B Digital Marketing Consultant
Read full review
The visuals on Whitespark Local Rank Tracker are compelling
Mike Blumenthal | TrustRadius Reviewer
Mike Blumenthal
Author - Understanding Google Places and Local Search
Read full review
Return on Investment
  • Because it is a service offered at a low price-point, it is worthwhile.
  • It provides an easy to use and simple to navigate interface for monitoring keywords that may be desired for future SEO targeting.
Verified User
Anonymous
Read full review
  • Has allowed us to more effectively update business information to prefect organic traffic loss during name or address changes.
Mary Silva | TrustRadius Reviewer
Mary Silva
Internet Marketing Lead
Read full review
ScreenShots

Whitespark Local Rank Tracker Screenshots

Screenshot of Rankings Campaign Overview - View your rankings across the different result types (Google Pack, Google Local Finder, Google Organic, etc) and see your aggregate rankings for the selected period. This area provides you with insights on your ranking distribution, calculates your visibility score, and keyword progress.Screenshot of Ranking Results Table - This area provides a break down of your campaign. Here you'll see what keywords are ranking and for which location, and the matched URL or phone number to that result.Screenshot of Filters -Segment your ranking data by specific keywords or keyword groups, location, URL or phone number.Screenshot of Competitor Comparison - See how you stack up against your top competitors. Use this data to identify areas of improvement for your business and outrank the competition.Screenshot of Keyword Comparison - Review keyword progress over time for your top most important keyword terms.Screenshot of Campaign Setup - Here's where all the finer details go. Tracking locations are setup individually based on Zip/Postal Code or geo-coordinates.