Wildfire Interactive (Discontinued) vs. Woobox

The transition to Google has been painful - key contacts are no longer available.

Woobox is a great promotion product to use, especially if you are looking to cut costs. Woobox offers affordable options for those looking to run contests and sweepstakes. Our company is on an enterprise plan so we had to invest a few months to figure out a model that would work for us. Woobox was helpful in our transition to their platform. Woobox offers robust reporting as well which is important for all aspects of our business.

Incentivized

• Content scheduling on FB, TW, and PIN
• Social media management
• Basic analytics of post engagmemt

Incentivized

• Woobox makes it easy to create a variety of promotions in their platform.
• The technology is intuitive to use and allows for a lot of customization.
• Woobox has a support team that is quick to respond and help.

Incentivized

• The entire product is quite dated - in our two years with the product, only the visuals have been updated. While other products have added things like multi-platform entries, Wildfire is essentially the same as it has been since our first experience with it.
• In its self-service mode, the product lacks some essential features like mandatory likes and white label.
• Embedding a whitelabel contest is a major undertaking, and requires quite a bit of work within the Facebook developer panel.

• Free version has very limited features.
• Number of participants in a month for a contest should not be limited to 1000.
• Woobox requires more flexibility to compete with there competitors.

Incentivized

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

Support was quick and efficient. Product has a lot to offer outside of Facebook contests that I would like to try in the future. I cannot stress enough how easy this product was to use. Up and running in five minutes.

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

It is very intuitive and provides all necessary fields to begin promotions even if you have no graphic or programming skills

I have never been kicked out of Wildfire service. Always up and running.

I have never noticed it down.

Easy to perform tasks and quick to upload changes to your promotions.

It is very fast. The only thing that has taking any sort of time is when it imports photos or videos from platforms such as Instagram or Twitter. But this is more due to refresh rates than the actual program.

Phone and email support were always available to us when we needed it.

They have always answered the phone in person and been able to answer question or resolve issues same day. Not open 24 hrs.

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

Easy to integrate with existing Facebook account.

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

Incentivized

Woobox interface is very easy to use and user-friendly I always prefer using Woobox because it always provides me desired results. Their customer support is also very helpful and whenever I need some assistance Woobox always comes up with the best solution and problem-solving answers. I strongly recommend Woobox for all user who is looking for an excellent platform where they can create polls, skill contest, award management, and many more amazing things.

Incentivized

• Our TOS and engagement with our fans increased when implementing this.
• Social metrics Wildfire provided for the different brands allowed sales opportunity to increase social worth and ultimately increase cost on advertising initiatives.

• Woobox creates an easy way for consumers to enter. It is not complicated therefore more people enter
• We used woobox for a second contest that we did not use it in the first one and we got double the entries