Independently Invited by TrustRadius
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
X Ads | Score5.5 out of 10 | N/A | Formerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics. | N/A |
| X Ads | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | ||||||||||
| Offerings |
| ||||||||||
| Entry-level Setup Fee | No setup fee | ||||||||||
| Additional Details | — | ||||||||||
| More Pricing Information | |||||||||||
| X Ads | |
|---|---|
| Considered Both Products | Verified User Chose X Ads Twitter reaches a more fast-paced niche audience than Facebook as those are the users of the platform. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose X Ads Twitter ads offer different targeting and various ad products. They do not have the reach and scale that Facebook does, but it helps diversify our media mix. It would be great to have more brand-safe filters across the platform if possible in the future since some conversations … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose X Ads I put Facebook in front of Twitter when it comes to preference. However, both platforms are expensive to advertise on. Facebook analytics seem to be more comprehensive. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Marketing Specialist in Marketing at Pillen Family Farms (Food Production, 1001-5000 employees) Chose X Ads Facebook Ads are very similar; however, Twitter Ads was selected for our business based on campaign goals. At the time, we assessed the behaviors and demographics of Twitter and how we could leverage that to benefit our business through a targeted campaign. Each platform has … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose X Ads Twitter is by far the most important expensive to use out of everything we have tested but it is also the most effective in targeting the younger demographics I also am not a fan of the fact that it limits our interactivity we can only use a zip code, not specific cities which … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose X Ads This is our first tool for advertising through Twitter, but we also used similar tools for Quora, Reddit and Facebook ads. All of them have similar interfaces and basics. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose X Ads Twitter Ads have an edge over Google Ads Manager due to they're focused reach in some geographies. Twitter has a huge amount of information about the user which is based on the activity of the user on the platform. This helps to narrow down the targeting based on different … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose X Ads More people are on Twitter nowadays. So we get more outlook on our promotions and more followers. Most people skip over Google Ads because they implement their ads way too much on one page, Google Ads also give an option for people to skip ads and people want to skip ads no … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Billing Specialist in Finance and Accounting at 15Five (Information Technology and Services, 51-200 employees) Chose X Ads I have found Facebook for Business much more effective at delivering ads and driving results. LinkedIn is also more effective and has better lead form options, although their ads tend to be pricier. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose X Ads Google Ads and Facebook Ads have much wider target demographics, however, these two options out-weigh Twitter Ads which only has two options for running Ads. That being said with the lack of ad features, Twitter doesn't stack up against the two. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose X Ads Compared to Facebook Ads or Instagram Ads, Twitter Ads was more expensive. However, when we only look at the conversions rate of Twitter Ads, it always had way higher numbers, mainly because it is conversation driven and allows for the customer to speak directly to you as a … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Digital Media Supervisor in Marketing at Noble People (Marketing and Advertising, 51-200 employees) Chose X Ads Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Senior Data Analyst in Social Media at Helen & Gertrude (Marketing and Advertising, 11-50 employees) Chose X Ads Twitter Ads is decent at showing its own data, but there aren't really any visualizations within the platform that would be directly pulled and sent to a client. Any data or performance from Twitter Ads would need to be pulled, cleaned up and transformed into a more … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Marketing Manager, HMX in Marketing at Harvard Medical School (Higher Education, 501-1000 employees) Chose X Ads Of all the social advertising options we've tried, Twitter falls somewhere in the middle - it's not as low-cost as Facebook, but not as effective for our audience either. It's more cost-effective than LinkedIn, but the targeting is not as robust. It's been a good-enough … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose X Ads Twitter reaches a different demographic than most other platforms we use. It's an important part of the overall marketing objective. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Founder, Creative Director in Marketing at Edge One Media (Design, 1-10 employees) Chose X Ads Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose X Ads Twitter attracts more potential customers than Facebook. There are more fake users in Facebook than Twitter which also contributes Twitter conversion rate more than Facebook but gets more clicks on Facebook than Twitter. Targeting of users is okay on Twitter, for the first time … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Digital and Web Content Strategist in Marketing at WellStar Health System (Hospital & Health Care, 10,001+ employees) Chose X Ads Twitter lags behind both platforms. It is still quite useful as part of a larger campaign but patients in our market do not engage as well as we would like. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Market Analyst in Research & Development at Skye Bank Plc (Banking, 5001-10,000 employees) Chose X Ads Twitter Ads for my Bank is a far more effective marketing tool than Facebook for Business. With Facebook for Business, we obviously get more clicks on our ads, however, these clicks always yield a very low conversion rate, in terms of users clicking the advert link to our … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose X Ads Since the number of fake users is more on Facebook or any other social media panels than Twitter, Twitter platform marks the best platform to connect with potential clients. Although Facebook has more users than Twitter, Twitter gives better and potential clients. Targeted by … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Account Executive in Marketing at Intersection Co. (Marketing and Advertising, 501-1000 employees) Chose X Ads Twitter and Facebook for Business offer a very similar platform for ads for a local advertising option. While Facebook for Business is a bit less expensive than Twitter Ads on a CPM basis, Twitter Ads offers a good conversational platform - instead of appearing as a Business … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose X Ads Twitter has less fake users compared to Facebook and other social media platforms. It can be hard to keep up with Facebook Ads because they’re constantly making changes to their system. Twitter is similar to Facebook, you set a budget, place a bid, and run your campaigns. You … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose X Ads Twitter ads are really designed for advertising on Twitter. I believe that it is the most effective strategy for advertising on the platform. However, the key is to understand your audience. If your target audience doesn't really use Twitter, then it may be better to focus on … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Customer Marketing Specialist in Marketing at Bullhorn (Computer Software, 501-1000 employees) Chose X Ads We were grandfathered into Twitter ads and when I left the organization, we were actively researching alternatives. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose X Ads We selected Twitter Ads because our paid social marketing team runs various upper funnel tactics that perform very well on this platform. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | |
| Would buy again | |
No answers on this topic | |
| Delivers good value for the price | |
No answers on this topic | |
| Happy with the feature set | |
No answers on this topic | |
| Lived up to sales and marketing promises | |
No answers on this topic | |
| Implementation went as expected | |
No answers on this topic | |
| X Ads | |
|---|---|
| Likelihood to Recommend | 7.3 (36 ratings) |
| Likelihood to Renew | 6.0 (1 ratings) |
| Usability | 6.0 (1 ratings) |