Yahoo Native

Yahoo Native

38 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Yahoo Native	Score6.6 out of 10	N/A	Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.	$25 per month

Pricing

Yahoo Native

Yahoo Gemini!: $25.00
per month

Pricing Offerings
Yahoo Native
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Yahoo Native
Considered Both Products	Yahoo! Nathan Richardson SEO Analyst in Marketing at BambooHR (Computer Software, 501-1000 employees) Chose Yahoo Native Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel. Incentivized Helpful? Verified User Chose Yahoo Native Yahoo has a broader reach than LinkedIn in terms of category of intents. Yahoo also supercedes LinkedIn in terms of impression volume. LinkedIn is also a more expensive acquisition overall. Incentivized Helpful? Verified User Chose Yahoo Native Google is definitely the mammoth in this space, but it is nice to be able to be on multiple different search engines. People are using all different kinds of SEs to get their information. It is also nice to push other campaigns straight into Yahoo! and not have as much legwork … Incentivized Helpful? Garegin Baghdasaryan Senior Digital Media Manager in Marketing at Apollo Interactive (Marketing & Advertising, 11-50 employees) Chose Yahoo Native Gemini had cheaper CPCS but would not convert as well as Bing or Google. It would be consistent but not as good. Incentivized Helpful? Verified User Chose Yahoo Native Yahoo is not as used as Google, but it is still a well-known search engine. It is still valuable to use Yahoo! Advertising. Incentivized Helpful? Vincent Misiewicz Sr. Search Engine Marketing Analyst in Marketing at Traffic Digital Agency (Marketing and Advertising, 11-50 employees) Chose Yahoo Native Yahoo Gemini is a more robust version of Outbrain and Taboola. It does offer mobile search, which they do not, and you have more control over your targeting, ad formats, and platform preference. Difficulty of campaign setup is pretty minimal on any Native platform, but Gemini … Incentivized Helpful? Brandon Mitchell Digital Platform Marketing Analyst in Marketing at Vizergy Digital Marketing (Hospitality, 51-200 employees) Chose Yahoo Native In terms of ROI, Bing ~ Gemini > Google. However, Google's massive amounts of traffic nullify ROI returns. In terms of traffic, Google > Bing > Gemini. Incentivized Helpful? Verified User Chose Yahoo Native I use all four of these platforms if they make sense for the advertising campaign which I am running. Yahoo Gemini has the advantage of having a very low cost per click and cost per impression, so it's especially ideal for an awareness campaign compared to Google, Bing, and … Incentivized Helpful? Leah Jakaitis Senior Analyst at Merkle (Marketing and Advertising, 5001-10,000 employees) Chose Yahoo Native Gemini is comparable in objective and use to the other SEM platforms. Geminis audience is more limited and therefore should be used to complement other efforts on other platforms. We use Gemini to create a multi platform SEM campaign, to reach the largest possible audience and … Incentivized Helpful? Toni Reifsteck Digital and Web Content Strategist in Marketing at WellStar Health System (Hospital & Health Care, 10,001+ employees) Chose Yahoo Native Undoubtedly AdWords ranks higher overall. Yahoo Gemini is a distant second. Bing has been a disappointment but I have not given up on it. Incentivized Helpful? Verified User Chose Yahoo Native Both Taboola and Yahoo Gemini were used in the organization, but the general client relationship with Taboola was much stronger in the UK and allowed for more constant investment rather than being seen as an 'experimental channel' as Yahoo Gemini was. Incentivized Helpful? Alexander Rodriguez Associate Director in Marketing at Performics (Consumer Electronics, 1001-5000 employees) Chose Yahoo Native Yahoo! Advertising typically offers the third largest pool of audience for search, but offers a much stronger reach of audience in their display networks with a stronger product in Native. We don’t solely just use one product, but nearly 8/10 of recommendations made include … Incentivized Helpful? ☕️ Darren Davis Chief Espresso Officer & Founder in Marketing at AdCaffeine – PPC Agency (Marketing and Advertising, 1-10 employees) Chose Yahoo Native Overall, Yahoo! Advertising is a much lower traffic option, but also a lower cost option. If you are looking to drive big numbers & results, this platform is behind Google AdWords and Facebook Ads by a big gap. Incentivized Helpful? Verified User Chose Yahoo Native Yahoo Gemini is very similar to how the Bing Ads platform operates and functions, but I feel like the Yahoo Gemini platform is much more aesthetically pleasing and a little bit easier to manage. The colors and visual appearance of the dashboard seems to be more inviting than … Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

User Ratings
	Yahoo Native
Likelihood to Recommend	5.0 (16 ratings)
Usability	5.4 (3 ratings)
Support Rating	6.5 (6 ratings)