ActiveCampaign vs. Zoho Marketing Automation

ActiveCampaign

917 Reviews and Ratings

Zoho Marketing Automation

14 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
ActiveCampaign	Score7.9 out of 10	N/A	ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.	$15 per month
Zoho Marketing Automation	Score9.2 out of 10	N/A	Zoho Marketing Automation is a marketing automation software that helps businesses manage their marketing activities across multiple channels. It is designed to help users generate more leads, convert them into customers, and also retain them for a longer duration. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Users can get an understanding of all activities of their leads and create a superior personalized…	$19 per month 1000 contacts

Pricing

ActiveCampaign

Zoho Marketing Automation

Starter: $15
per month
Pro: $49
per month
Plus: $79
per month
Enterprise: $159
per month

Standard: $19
per month 1000 contacts
Premium: $29
per month 1000 contacts
Enterprise: $59
per month 1000 contacts

Pricing Offerings
ActiveCampaign	Zoho Marketing Automation
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

Optional

Optional

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Community Pulse
Key User Insights
	ActiveCampaign	Zoho Marketing Automation
Considered Both Products	ActiveCampaign Cherian Koshy CDO (Chief Development Officer) in Professional Services at Cherian Koshy (Personal Brand) (Fundraising, 1-10 employees) Chose ActiveCampaign I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed … Incentivized Helpful? Verified User Chose ActiveCampaign The ease of ActiveCampaign is way higher than other tools in the market. ActiveCampaign offers great flexibility, a great interface, and outstanding support. Besides that, there is lots of documentation available about different problems/solutions. Other tools are hard to … Incentivized Helpful?	Zoho No answer on this topic
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

ActiveCampaign

Zoho Marketing Automation

Comparison of Email & Online Marketing features of ActiveCampaign and Zoho Marketing Automation
Feature	ActiveCampaign 7.2 679 Ratings	Zoho Marketing Automation 8.0 3 Ratings
WYSIWYG email editor	5.0596 Ratings	7.93 Ratings
Dynamic content	4.1532 Ratings	7.93 Ratings
Ability to test dynamic content	4.0482 Ratings	7.93 Ratings
Landing pages	4.5349 Ratings	6.73 Ratings
A/B testing	9.9391 Ratings	8.22 Ratings
Mobile optimization	7.7538 Ratings	8.53 Ratings
Email deliverability reporting	9.7645 Ratings	8.53 Ratings
List management	9.9664 Ratings	8.23 Ratings
Triggered drip sequences	10.0586 Ratings	8.23 Ratings

Comparison of Lead Management features of ActiveCampaign and Zoho Marketing Automation
Feature	ActiveCampaign 7.9 534 Ratings	Zoho Marketing Automation 8.0 3 Ratings
Lead nurturing automation	10.0500 Ratings	7.93 Ratings
Lead scoring and grading	7.5366 Ratings	7.63 Ratings
Data quality management	7.9407 Ratings	8.53 Ratings
Automated sales alerts and tasks	7.1361 Ratings	8.23 Ratings
Lead segmentation and distribution	7.39 Ratings	00 Ratings

Comparison of Campaign Management features of ActiveCampaign and Zoho Marketing Automation
Feature	ActiveCampaign 9.9 383 Ratings	Zoho Marketing Automation 7.3 3 Ratings
Calendaring	9.9303 Ratings	7.03 Ratings
Event/webinar marketing	9.9289 Ratings	7.63 Ratings

Comparison of Social Media Marketing features of ActiveCampaign and Zoho Marketing Automation
Feature	ActiveCampaign 6.8 292 Ratings	Zoho Marketing Automation 7.7 3 Ratings
Social sharing and campaigns	7.2259 Ratings	7.93 Ratings
Social profile integration	6.3254 Ratings	7.63 Ratings

Comparison of Reporting & Analytics features of ActiveCampaign and Zoho Marketing Automation
Feature	ActiveCampaign 6.5 642 Ratings	Zoho Marketing Automation 7.8 3 Ratings
Dashboards	6.5611 Ratings	7.93 Ratings
Standard reports	6.5599 Ratings	7.33 Ratings
Custom reports	6.5387 Ratings	8.23 Ratings

Comparison of Platform & Infrastructure features of ActiveCampaign and Zoho Marketing Automation
Feature	ActiveCampaign 8.7 503 Ratings	Zoho Marketing Automation 8.0 3 Ratings
API	8.4401 Ratings	7.93 Ratings
Role-based workflow & approvals	8.4274 Ratings	7.93 Ratings
Customizability	6.6429 Ratings	8.23 Ratings
Integration with Salesforce.com	9.895 Ratings	00 Ratings
Integration with Microsoft Dynamics CRM	9.862 Ratings	00 Ratings
Integration with SugarCRM	9.858 Ratings	00 Ratings
Third-party software integrations	8.230 Ratings	00 Ratings

User Ratings
	ActiveCampaign	Zoho Marketing Automation
Likelihood to Recommend	9.2 (691 ratings)	8.2 (3 ratings)
Likelihood to Renew	9.0 (25 ratings)	- (0 ratings)
Usability	7.8 (52 ratings)	8.5 (3 ratings)
Availability	9.1 (5 ratings)	- (0 ratings)
Performance	7.3 (5 ratings)	- (0 ratings)
Support Rating	1.3 (41 ratings)	8.2 (3 ratings)
In-Person Training	9.1 (2 ratings)	- (0 ratings)
Online Training	7.3 (1 ratings)	- (0 ratings)
Implementation Rating	8.5 (14 ratings)	- (0 ratings)
Configurability	6.4 (4 ratings)	- (0 ratings)
Contract Terms and Pricing Model	- (0 ratings)	8.2 (3 ratings)
Ease of integration	9.1 (4 ratings)	- (0 ratings)
Product Scalability	1.0 (5 ratings)	- (0 ratings)
Professional Services	- (0 ratings)	9.1 (1 ratings)
Vendor post-sale	6.4 (4 ratings)	- (0 ratings)
Vendor pre-sale	7.3 (4 ratings)	- (0 ratings)