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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ZoomInfo Marketing

    Score7.8 out of 10
    N/AZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.N/A
    Pricing
    ZoomInfo Marketing
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    ZoomInfo Marketing
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    ZoomInfo Marketing
    Considered Both Products
    ZoomInfo
    Chose ZoomInfo Marketing
    The automation from the Workflows is the biggest difference and a great one! It's also easier to build audiences and be more targeted in the leads we serve ads to.
    Incentivized
    Chose ZoomInfo Marketing
    Has more detailed data and information
    Incentivized
    Chose ZoomInfo Marketing
    RollWorks was extremely difficult to use. We used the platform for three years and I always got stuck when trying to create an ad campaign. Total opposite of ZoomInfo Marketing where I can easily create an ad campaign in minutes. We can update our campaigns at any time and see …
    Incentivized
    Chose ZoomInfo Marketing
    We have ZoomInfo Sales as well. We decided we needed to have both Sales and Marketing to marry them together. We are so happy we did! We really needed to have the entire package together. We are able to research our customers within sales and then we are able to serve them ads.
    Incentivized
    Chose ZoomInfo Marketing
    We have evaluated these as platforms we are considering/moving to as replacement of ZoomInfo Marketing.
    Incentivized
    Chose ZoomInfo Marketing
    ZoomInfo has a wonderful suite of products, which I consider to be first in class for sales-related pursuits as well as marketing. They have different purposes so they don't inherently compete with each other, but I am happy to say ZoomInfo marketing is quickly becoming my …
    Incentivized
    Chose ZoomInfo Marketing
    We looked into SalesIntel briefly - doesn't look as robust in their offering for the price. We signed a multi-year deal with ZoomInfo Marketing and we're happy with it.
    Incentivized
    Chose ZoomInfo Marketing
    I was not involved with the decision making of the evaluation of this, I only heard we also looked at these other options. But based on our company's overall sentiment of ZoomInfo Marketing I think the decision makers did make the right choice.
    Incentivized
    Chose ZoomInfo Marketing
    ZoomInfo is easy to use and navigate, plus is more accurate than the competition. But the price per license is the highest on the market and not affordable by everyone.
    Incentivized
    Chose ZoomInfo Marketing
    6Sense emphasizes a data model more, which is great, but it takes a ton of time to set up and didn't work well for my previous company due to the nature of the business. MarketingOS is a much more flexible platform due to the robust nature of its account and contact database.
    Incentivized
    Chose ZoomInfo Marketing
    If you are already using ZoomInfo SalesOS, then you're almost obligated to get MarketingOS since they don't integrate with Demandbase or 6sense.
    Incentivized
    Chose ZoomInfo Marketing
    Zoominfo combined marketing automation with industry-leading lead intelligence. This was a no-brainer for us.
    Incentivized
    Chose ZoomInfo Marketing
    I haven't used any other platforms so cannot compare.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    ZoomInfo Marketing
    Engagement
    Comparison of Engagement features of ZoomInfo Marketing
    Feature
    ZoomInfo Marketing
    7.3
    17 Ratings
    Automated routing and prioritization6.816 Ratings
    Customer interaction histories7.816 Ratings
    Engagement data tracking7.316 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of ZoomInfo Marketing
    Feature
    ZoomInfo Marketing
    7.7
    16 Ratings
    Ad campaign creation8.214 Ratings
    Display advertising7.615 Ratings
    Contextual advertising7.911 Ratings
    Social advertising7.416 Ratings
    Ad reporting and analytics7.616 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of ZoomInfo Marketing
    Feature
    ZoomInfo Marketing
    7.9
    19 Ratings
    Standard visitor segmentation8.019 Ratings
    Behavioral visitor segmentation7.318 Ratings
    ABM sales intelligence8.418 Ratings
    Intent Data
    Comparison of Intent Data features of ZoomInfo Marketing
    Feature
    ZoomInfo Marketing
    6.9
    18 Ratings
    3rd party intent signals7.018 Ratings
    Downstream intent signals6.917 Ratings
    Account identification7.018 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of ZoomInfo Marketing
    Feature
    ZoomInfo Marketing
    7.0
    18 Ratings
    Automated workflow & orchestration7.018 Ratings
    User Ratings
    ZoomInfo Marketing
    Likelihood to Recommend
    7.1
    (20 ratings)
    Likelihood to Renew
    8.2
    (2 ratings)
    Usability
    8.6
    (20 ratings)
    Availability
    8.0
    (1 ratings)
    Performance
    9.0
    (1 ratings)
    Support Rating
    6.3
    (2 ratings)
    Online Training
    8.0
    (1 ratings)
    Implementation Rating
    6.3
    (2 ratings)
    Configurability
    8.0
    (1 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    Ease of integration
    9.0
    (1 ratings)
    Product Scalability
    8.0
    (1 ratings)
    Professional Services
    8.0
    (1 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)