Dynamic Tag Management - Tagging at Scale!
Use Cases and Deployment Scope
Dynamic Tag Management is used to set up and deploy many tags across our website both for tracking as well as in conjunction with Adobe Target. One of the main benefits is that you can update your library and other implementation details without doing a code release. This frees up developer resources and allows Marketing to manage many of their tracking/Target testing activities with minimal implementation time.
Pros
- Code releases are not needed to update analytics, media, and other tags on your site.
- It reduces your dependency on web developers to deploy tracking code.
- You can add, remove or modify tags without knowing any coding knowledge.
- If your site has multiple domains and sub-domains, then you can easily manage them all without involving web developers.
Cons
- It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
- It is easier to use than Google Tag Manager, but not nearly as popular.
- Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Likelihood to Recommend
Dynamic Tag Management allows you to tag any data elements on a page in order to track every aspect of your customer's journey. Its ease of use and the ability to deploy tags without having to involve a web developer leaves marketing to iterate without the lag time of a code release. I haven't found any areas where improvement is needed.