Name: Apache OODT
Author: Apache

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Batch Management Software

Development

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

IP PBX

Enterprise

Accounting

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Authorization

Cloud Cost Management

Cloud Storage

Configuration Management Databases

Continuous Delivery

Data Catalog

Data Center Virtualization

Data Science

Email Encryption

Email Verification

Firewall Security Management

Fraud Detection

Integration Platform as a Service (iPaaS)

Internet Performance Monitoring

Log Management

Network Performance Monitoring

Network Traffic Analysis (NTA)

Output Management

Platform-as-a-Service (PaaS)

Robotic Process Automation (RPA)

Server Management

Software Asset Management

System Monitoring

Web Scraping

WiFi Hotspot

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Audio Editing

Content Management

Domain Registration Services

Email Marketing

Enterprise Marketing Management

Local Marketing

Marketing Automation

Product Sampling

Screen and Video Capture

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Job Site Management

Project Management

Waste Management

Wireframing

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Product Configuration

Quote to Cash

Revenue Operations

Sales

Secure Access Service Edge (SASE)

Security

Last Mile Delivery

Mobility as a Service

Municipal

Nonprofit Fundraising

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Apache OODT

Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. The most typical use is to house structured information from a number of different systems and organizing it at the customer level (if it’s about your customers or prospects), or at the cookie level (if the person is unknown).

Data Management

The Apache Software Foundation provides support for the Apache community of open-source software projects. The Apache projects are characterized by a collaborative, consensus based development process, an open and pragmatic software license, and a desire to create high quality software that leads the way in its field.

We consider ourselves not simply a group of projects sharing a server, but rather a community of developers and users.

Apache

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Access to Third-party Data Providers

Data transfer to ad networks and exchanges for media buys.

Data Classification

Classification of data is organizing it into taxonomies

Audience taxonomy

Software enables construction and organization of site data into a structured taxonomy.

Tag Management

Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy

Data Analysis Dashboard

Dashboard enabling data to be segmented to help reach audiences more precisely.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

DMP Analytics

Campaign Analytics

Dashboard for measuring and comparing campaign performance.

Audience Analytics

Visibility into the performance of different audience segments

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Data Management Platforms (DMP)