In my experience, promises the world, delivers next to nothing
Use Cases and Deployment Scope
I work for a marketing and events company – we use(d) Audience Republic to reach our subscribers (well over a million) to promote our events. This was done through announcements, pre-sales, on-sales, giveaways and on-going promotions.
Pros
- Segmentation
- EDM template refinements
- Data acquisition
Cons
- Integration of ticketing agencies
- More flexible templates
- Better customer service
- Not lying about the fees charged to other clients
Likelihood to Recommend
Audience Republic is good for data acquisition using their gamified competitions, but I think that's about the only point of difference it has from Braze, Mailchimp or Campaign Monitor. While they promise to allow you to easily segment data from ticketing outlets, in my opinion, this is a blatant falsehood. In my experience, excuses come through thick and fast from the customer service team, but nothing has been resolved in the 2.5 years of using them.

