Name: B-kin
Author: B-kin

Help Desk

Web and Video Conferencing

Customer Support

Beta Testing

Image Recognition

Development

Student Management

Education

Business Intelligence (BI)

Collaboration

IP PBX

Policy Management

Enterprise

Accounting

Accounts Receivable

Tax Compliance

Travel Management

Finance and Accounting

360 Degree Feedback Software

Applicant Tracking

Corporate Learning Management

Employee Scheduling

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Cloud Storage

Data Integration

Data Lakehouse

Data Science

Email Verification

Firewall Security Management

Fraud Detection

Integration Platform as a Service (iPaaS)

Intranet

Low-Code Development

Managed Detection and Response (MDR)

Managed IT Service

Network Performance Monitoring

Object Storage

Output Management

Platform-as-a-Service (PaaS)

Service Virtualization

Technology Business Management

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Audience Intelligence

Content Management

Data Cleansing

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

URL Shorteners

Web Analytics

Website Builder

Marketing

Project Management

Video Conferencing

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Predictive Sales Analytics

Sales Consulting

Sales Incentive Compensation Management

Sales

Application Security

Security Orchestration, Automation and Response (SOAR)

Security

Animal Shelter

Computer-Aided Manufacturing (CAM)

Interior Design

Inventory Management

Laboratory Information Management

Online Ordering

Physical Therapy

eDiscovery

Vertical-Specific

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A/A Calibration test

A/A Calibration test (trustradius)

Act-On Software

Act-On

Intuit Mailchimp

Intuit

Adobe Marketo Engage

Adobe

HubSpot Marketing Hub

HubSpot

Salesforce Marketing Cloud

Salesforce

ActiveCampaign

Constant Contact Lead Gen & CRM

Constant Contact

Oracle Marketing

Oracle

Bloomreach - The Agentic Platform for Personalization

Bloomreach

B-kin is a marketing automation tool that includes multi-channel campaign management, landing page and form building, and lead generation, nurturing and scoring. The company is based in Spain.

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

Professional

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Growth

Select

Prime

Ultimate

B-kin

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Encuestas Online B-kin

B-kin (ww.b-kin.com) ofrece desde Internet herramientas para mejorar la competitividad de los procesos de marketing y ventas de sus clientes. B-kin es pionera en ofrecer online una visión integrada sobre distintos elementos y fases del marketing y las ventas: ejecución y seguimiento sobre campañas multicanal (email, SMS, fax, buscadores, banners, etc.), gestión de páginas de aterrizaje y formularios de registro, gestión del ciclo completo de clientes potenciales (generación, segmentación, seguimiento y valoración), y gestión de la agenda comercial y del ciclo de venta.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

B-kin

Overview

What is B-kin?