Employee Advocacy by Sprout Social

Employee Advocacy by Sprout Social allows us to distribute company news and examples of our company culture to our employees to allow them to share that content on their personal social media channels. It helps us use the power of our employee networks to reach audiences we have no access to. It also helps offset the social media platforms declining organic reach for brands.

• There are examples of big company news that had more reach on engagement via Employee Advocacy compared to our brand pages.
• What the tool calls Earned Media Value measures the approx. cost of social media ads to obtain that much reach and engagement, and we typically see numbers that would take a few thousand dollars in ads to match.
• The benefit is primarily B2B brand awareness for us, and there isn't a clear path for customer acquisition or new appointments.
• It takes a considerable amount of time and energy to build up the participants, keep them engaged and sharing, and provide a constant stream of new, fresh content.

Hootsuite Amplify

Sprout Social, ZeroFOX, Daito Authenticator, ClickUp, Workflowy

We utilize Bambu to coordinate social media efforts and share new material with our social networks on LinkedIn. It creates an easier process to share new marketing ideas and see which campaigns were effective and which ones were not. It takes a lot of effort off the sales organization to have a central location to share our material and makes the marketing team more efficient in rolling campaigns out.

• Collaboration.
• Ease of use.

• Spreading our news quicker.
• Giving options to share different verbiage.

We use Bambu by Sprout Social to share canned content our Marketing team creates, as well as our own stories &/or links to share out via social media (typically LinkedIn) and gain tracking/insight data for our Marketing team. Our sellers use it to position themselves as thought leaders and trusted advisors in their space across their portfolio and for social selling purposes. All of our employees gain a Bambu license, but most teams don't use it nearly as routinely as our Sales and Marketing teams.

• Sharing pre-written Marketing articles or stories
• Composing our own stories or shares via Bambu by Sprout Social
• Scheduling content/shares out in one easy setting

• Marketing is able to track who views what content and leverage that
• Gives me content to share rather than me coming up with all of my content/story shares (cures writer's block!)

Highspot, ZoomInfo, LinkedIn Sales Navigator, DiscoverOrg (discontinued) and Outreach

Highspot, Outreach, Salesforce.com

• Positive returns -- sharing our brand and enabling our employees to share and tell their stories, ultimately helping them reach their own goals.

Dynamic Signal

LinkedIn Sales Navigator, Sprout Social, Simply Measured

• Ease of sharing post from the platform to user's profile
• Ease of uploading content

• Social presence for those who did not have one before.
• Additional brand awareness via our sales and partners who use the platform.

Sprout Social, LinkedIn Sales Navigator, Upwork, Microsoft Teams, Adobe Illustrator CC, Adobe InDesign, Adobe PhotoShop, Microsoft Powerpoint