Name: BaseCase Interactive
Author: BaseCase Management

Help Desk

Web and Video Conferencing

Customer Support

Beta Testing

Image Recognition

Development

Student Management

Education

Business Intelligence (BI)

Collaboration

IP PBX

Policy Management

Enterprise

Accounting

Accounts Receivable

Tax Compliance

Travel Management

Finance and Accounting

360 Degree Feedback Software

Applicant Tracking

Corporate Learning Management

Employee Scheduling

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Cloud Storage

Data Integration

Data Lakehouse

Data Science

Email Verification

Firewall Security Management

Fraud Detection

Integration Platform as a Service (iPaaS)

Intranet

Low-Code Development

Managed Detection and Response (MDR)

Managed IT Service

Network Performance Monitoring

Object Storage

Output Management

Platform-as-a-Service (PaaS)

Service Virtualization

Technology Business Management

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Audience Intelligence

Content Management

Data Cleansing

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

URL Shorteners

Web Analytics

Website Builder

Marketing

Project Management

Video Conferencing

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Predictive Sales Analytics

Sales Consulting

Sales Incentive Compensation Management

Sales

Application Security

Security Orchestration, Automation and Response (SOAR)

Security

Animal Shelter

Computer-Aided Manufacturing (CAM)

Interior Design

Inventory Management

Laboratory Information Management

Online Ordering

Physical Therapy

eDiscovery

Vertical-Specific

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BaseCase Interactive

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

BaseCase Management

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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