Essential CRM for B2C, Mid and large sized, High customer churn businesses
Use Cases and Deployment Scope
Pros
- Lead record management - A variety of pre-set fields are present with the flexibility to add more
- Sales and marketing performance tracking (as detailed in earlier response)
- Visual view of sales funnels is especially useful for higher management presentations and decision making
- Data security and access controls are also quite easy to handle with easy click-and-click options to grant or restrict or revoke access
Cons
- Email marketing: Broadcast and autoresponder features are present but we find very sharp learning curves there. Our earlier experience with getresponse for this specific requirement was much better
- Overall, too, the software does have a steeper learning curve. Bitrix24 could do well by now adding AI chatbots to quickly handle smaller queries and integrate them with human support for escalations
Return on Investment
- Its has been a no-brainer on overall ROI. The system pays back for itself in less than a year
- On sales monitoring front, it helped us increase lead to sale conversion by a crucial 5%
- On the marketing budgeting front, it has been an indispensable tool for allocating budgets, monitoring ROAS (return on ad spend) and priortizing right campaigns and products








