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Bizo / LinkedIn Lead Accelerator (Discontinued)

Score10 out of 10

73 Reviews and Ratings

What is Bizo / LinkedIn Lead Accelerator (Discontinued)?

The former LinkedIn Lead Accelerator was based on the technology acquired with Bizo in 2014. Bizo no longer exists as a separate entity, and LinkedIn Lead Accelerator has since been discontinued. Linkedin now offers LinkedIn Marketing Solutions, an advertising driven solution.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Bizo / LinkedIn Lead Accelerator (Discontinued) has to offer, as determined by TrustRadius' reviewers.
Based on 73 ratings of Bizo / LinkedIn Lead Accelerator (Discontinued)'s features
View all features

Top Performing Features

  • Sequence targeting

    Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

    Category average: 6.2

  • Ad campaign creation

    Allows users to programmatically create ads and build new campaigns within the tool.

    Category average: 6.6

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 7

Areas for Improvement

  • Ad attribution reporting

    Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

    Category average: 6.4

  • Cross-channel ad management

    Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

    Category average: 7.1

  • Ad forecasting and optimization

    Ad forecasting models predict campaign performance to assist with optimization.

    Category average: 6.5

Reviews

What users are saying about Bizo / LinkedIn Lead Accelerator (Discontinued).
View all reviews

Best tool to target professionals

Incentivized
Verified User
Manager (11-50 employees employees)

Pros

  • Customization of campaigns is amazing. It allows targeting particular industries, companies, departments, job positions etc. It is very very useful for B2B targeting.
  • It is great that LinkedIn Lead Accelerator allows to set up budget limits, so you won't spend more than you planned.
  • I like that it works, the tool really helps you to generate leads.

Cons

  • It is pretty expensive comparing to other platforms
  • Reports are not always accurate
  • When I started with LinkedIn Lead Accelerator I could not find a tutorial that really helps

Return on Investment

  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI

Alternatives Considered

Twitter Ads and AdWords

Best for B2B Sales!

Incentivized
Verified User
Employee in Sales (201-500 employees employees)

Pros

  • Gives up to date names and emails.
  • Has the newest info and deletes the old.
  • Organization of leads.

Cons

  • Login could be faster.
  • Bug fixes.
  • More companies.

Return on Investment

  • Helped grow our business
  • Excelled current/previous business models.
  • Helped nationwide.

Alternatives Considered

JobDiva

Very effective business tool

Incentivized
Verified User
Analyst in Human Resources (1001-5000 employees employees)

Pros

  • It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.

Cons

  • Support, as is typical with tech companies it is difficult to get someone in a timely manner.

Return on Investment

  • The ROI has been very positive as it has resulted in an abundance of prospects that have turned into customers.

Delivering Value with Bizo - B2B Data for Multi-Channel Marketing

Chris Robison
Sr. Director, Product Management in Product Management at Poppin (10,001+ employees employees)

Pros

  • Allows you to understand B2B users in a digital environment -- who they are, how the behave, how to target messaging them them.
  • Allows you to personalize the customer journey based on deep insights into users.
  • Both the data and the team combine to provide great insight into B2B marketing practices -- allowing you to transfer insight into action.

Cons

  • As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.

Return on Investment

  • Bizo was a trusted partner of some of our largest clients -- consistently delivering strong ROI for them. In a space where much 3rd party data has been questioned related to value versus cost, Bizo always delivered clear customer value.
  • By working with clients to not only address media buying but also use their data to model against user groups for site optimization, dynamic creative, email, etc. Bizo created significantly more value than a single channel data solution.

Bizo is a product you need to try. It works!

Steven Cook
Founder, Managing Partner in Marketing at FORTUNE CMO, LLC www.FortuneCMO.co (1-10 employees employees)

Pros

  • Helps retarget our content to the right target.
  • Helps gen leads
  • Helps us build relationships with the prospects we want to connect with
  • Easy to use tool

Cons

  • I don't have any negative points. I love it as is.

Return on Investment

  • Faster lead gen
  • Higher level of pre-qualified leads
  • Higher conversion rate