#1 most frequent
United States of America
90.1%191 installations of 212
What is Wunderkind?
Wunderkind (formerly BounceX) is presented as a people-based marketing cloud. It includes behavior-based personalization capabilities for website content, email, and other channels. The vendor states digital businesses use Wunderkind to remember who site visitors are, allowing them to deliver high-converting, one-to-one messages on websites, through emails and texts, and in ads at scale.
Categories & Use Cases
Product Demos
Who Buys & Uses Wunderkind
#2 most frequent
Canada
2.4%5 installations of 212
#3 most frequent
Mexico
1.4%3 installations of 212
SMB's Beware! An expensive option for email capture
Pros
- Solid account management
- Good email capture and onsite experiences
Cons
- Monthly cost too expensive for SMB's
- Not competitive in features
Return on Investment
- Provided a significant amount of email captures.
- Nice on-site experiences.
Current Email and Onsite User - Great Results Thus Far
Pros
- Personalization in email - they have a great ability to surface products in email directly tied to what a past customer was browsing on the site
- Great account management and fast turnaround times to address evolving needs we have
- Very robust site experience capabilities to accommodate a lot of different use cases
Cons
- Although they are great with dessigning and deploying emails, updates and enhancements is limited in some cases
- I believe a huge opportunity is allow access to browsing and purchase behaviors collected from customers
Return on Investment
- For the email campaigns we had an original agreement for them to produce a 5X return on ad spend and thus far they have produced a greater than 8X return
Alternatives Considered
Dynamic Yield
Other Software Used
Sailthru, Custora, Braze (formerly Appboy)
It Is My Belief That Wunderkind Only Cares About Their Investors
Use Cases and Deployment Scope
We hired Wunderkind to help us improve the ROI of our exit intent pop-ups. In addition to having them take over pop-up design and implementation, they also took over email flows associated with the pop-ups (e.g. Pop-up promises a 20% off coupon. They were responsible for sending the coupon by email).
Pros
- Sales
Cons
- Support is awful
- Management will not work with you to make things right
- Tool is buggy. It went down for 50 hours during our Black Friday sale resulting in substantial amount of lost revenue.
Return on Investment
- Loss substantial amount in estimated revenue from Black Friday sale issues
- Loss substantial amount in brand equity due to Black Friday sale issues
Proven track record of increases email/sms capture and abandonment messaging revenue
Pros
- Email and SMS number collection
- Behavioral messaging (category, product & cart abandonment)
- Full-service approach handling design, strategy, reporting, etc.
Cons
- Flexibility to work alongside somewhat competing vendors
Return on Investment
- Increase in revenue from abandoment emails
- Increase in email and SMS sign ups
Alternatives Considered
Klaviyo and Emarsys
Other Software Used
Klaviyo
Money Maker
Pros
- Collect email addresses
- Identify visitors across device and channel
- Impact consumer behavior via email and browser push
- Reduce exit rate on site
Cons
- Self service content management
Return on Investment
- 4X email growth
- 10-20X ROI
Other Software Used
PowerReviews, Certona