Braze Reviews & Insights

Score8.9 out of 10

194 Reviews and Ratings

Overview

Synthesised from 16 reviews | Last Published April 24, 2026

This assessment synthesizes insights from 16 recent product reviews to provide a comprehensive overview of Braze, focusing on its use cases, strengths, weaknesses, and overall impact. Braze is primarily used for email and campaign automation, with 7 out of 16 reviewers highlighting its importance in streamlining communication strategies. It also serves as a customer engagement platform, enabling targeted and personalized interactions, as noted by 6 reviewers. The platform's segmentation and personalization capabilities are valued for reaching specific audiences effectively. Braze's cross-channel functionality and real-time data and analytics are seen as beneficial, each mentioned by 4 reviewers, contributing to improved customer engagement and revenue generation. However, some users express concerns regarding reporting and analytics capabilities, with 4 reviewers citing a need for modernization and greater clarity. Additionally, 3 reviewers found the campaign setup and user interface complex and somewhat outdated. While Braze offers a robust platform for customer engagement and marketing automation, potential buyers should be aware of the reported challenges with analytics and usability.

Pros

Effective email and campaign automation for streamlined communication strategies.
Strong customer engagement through targeted and personalized interactions.
Valuable segmentation and personalization capabilities for reaching specific audiences.
Beneficial cross-channel functionality for consistent customer experience.
Real-time data and analytics improve customer engagement and revenue generation.

Cons

Reporting and analytics capabilities need modernization and greater clarity.
Campaign setup and user interface can be complex and outdated.
Some users find the platform's UI/UX challenging.
Potential difficulties in simplifying metric definitions.
Limited sample size warrants cautious interpretation of impact findings.

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Braze Reviews

144 Reviews

Easy to use easy to measure ROI.

Rating: 9 out of 10

Incentivized

June 30, 2025

Use Cases and Deployment Scope

We use Braze to help our customers plan, develop and act on their customer engagement strategy. With Braze we are able to use attributes to create segments, identify the best way to communicate with each customer and send the right message using the best channel, and with correct, relevant content. We can also manage the customer journey with an easy-to-use interface, with the fastest ramping up and also take advantage of the frequent new releases and innovation in the platform.

Pros

Segment customers by attributes
Create and manage customer journeys
Manage different channels in one place

Cons

B2B marketing engagement
Artificial Intelligence features

Likelihood to Recommend

Braze is a breeze to be used in B2C use-cases, where brands need to communicate with a large number of customers and prospects. It allows easy management of journeys (even complex ones) and channel management. A/B testing is another easy feature to be used, which helps the marketing teams pick the best version of every asset/campaign. For B2B marketing, Braze is not as robust, but it still works for traditional use-cases.

Verified User

Director in Information Technology (10,001+ employees)

Vetted Review

3 years of experience

Braze Review

Rating: 8 out of 10

Incentivized

June 25, 2025

Use Cases and Deployment Scope

We use it predominantly as an ESP but also use canvases to add messaging directly to the site. Marketing Insights use it for analytics. My role is within customer lifecycle marketing so I specifically use the tool for customer segmentation, testing, campaign roll out and personalisation, using targeted comms to drive customer engagement. We regularly use the Content Cards and In Product Messaging and build automated journeys within lifecycle stages mainly for retention use cases.

Pros

The canvas builder is clear, and encourages adding complexity to campaigns. It is visually very easy to work with.
The documentation is very detailed and helpful, the Google-like search functionality is a good addition, making finding information easier.
The segment building is also clear and easy to use, again allowing simpler builds but also more complex builds.

Cons

I find it frustrating that I can't see previews of active/idle/stopped/archived canvases without going into the canvas, having to click edit canvas, wait for it to open etc - makes it difficult when quickly trying to find a visual example when you're not sure on the canvas name.
It's difficult to navigate between canvas's quickly.
When you add from Media to try and change and image, the image preview is so small it's really difficult to select the right asset when you're working with a block of very similar assets with only small visual tweaks.

Likelihood to Recommend

I work a lot in the Canvas builder, building out automated journeys for customers. Braze has been a great tool for me to add complexity into my targeting using liquid (the AI liquid tool is particularly useful for guidance). I think the newer addition of the last step before scheduling a canvas is particularly helpful, where it provides a step-by-step run through of your set up to check before hitting send. I work predominantly in email so majority of the Braze tools are highly suitable for my role.

Verified User

Employee in Marketing (1001-5000 employees)

Vetted Review

1 year of experience

A powerful marketing automation tool with few trade offs.

Rating: 8 out of 10

Incentivized

June 23, 2025

Use Cases and Deployment Scope

We handle complex business solutions with Multiple sub-brands and manage their communication under a single main brand. Braze is helping us deliver a personalized experience. The training they provide in the initial phase, along with the support during implementation, is appreciable. We are primarily focused on email marketing, where Braze excels in terms of providing an easy-to-use interface for creating mobile-friendly emails.

Pros

Personalisation
Segmentation
Customer Journey through Canvas.

Cons

There should have been separate section for managing the emails.
Option for SQL for segmentation.
Static segmentation.
Advanced option for the reporting.

Likelihood to Recommend

The user interface is good. The new-age functionalities offered by Braze, such as intelligent timing and an AI assistant for copywriting and liquid, are a game-changer. The segmentation capabilities Braze offers, with the ability to show the estimated customer count in the particular segmentation block, help determine whether it’s working correctly or not. If there were a SQL segmentation option, then it should have helped in the case of complex segmentation. There should have been a separate section for managing the emails. Creating and managing emails in Canvas or campaigns directly can be a tedious task.

Verified User

Employee in Marketing (5001-10,000 employees)

Vetted Review

1 year of experience

A top notch Customer Engagement Platform

Rating: 9 out of 10

Incentivized

June 19, 2025

Use Cases and Deployment Scope

I've integrated Braze as a Customer Engagement Platform several times over the last decade and with every integration, our customers receive an omni-channel experience that keeps them educated, informed, and engaged throughout their customer lifecycle from onboarding to new features and experience management. Coupled with a few other tools, Braze is easy to integrate into our backend architecture and mobile apps as well as provides us the data we need to hyper target through multiple channels. Our experience with Braze from a support perspective has been great and the value that we continue to get from leveraging the CEP platform increases over time. Braze is very willing to make introductions to their other partners, to their other customers, as well as help solve complex technical problems when necessary. Several of my experiences with Braze has been very positive, their roadmaps focus on innovation as well as things that clients are asking for and their annual events both local and at Forge are very impactful to the way we learn and do business.

Pros

Technology roadmaps and product development
Ease of integration, documentation, and support
Annual and local events to foster customer success and continuous learning
Engagement with their customers

Cons

None of great impact at this time

Likelihood to Recommend

Regular meetings to educate us, check in on how things are going, and provides timely support that helps us with issues or optimizes our integration. Braze is always very supportive and willing to jump in with guidance/ recommendations/ or technical support.

Verified User

Director in Corporate (5001-10,000 employees)

Vetted Review

9 years of experience

Using Braze to reach the right app users at the right times

Rating: 10 out of 10

Incentivized

June 13, 2025

Use Cases and Deployment Scope

We use Braze for in app communication through dynamic and personalized in app messages, push notifications, and now content cards with feeds in multiple places. We love the dynamic timing of when to send a message and also the audience refinements. This plus the ability to A/B test messaging makes Braze our go to communication hub.

Pros

Event based messaging
Personalized audiences and messaging
Workflows
A/B testing communication

Cons

Reporting clarity
Refining ingested events
Easier multi-channel communication syncing

Likelihood to Recommend

It is wonderfully suited for getting communication out to your audience. It can also get simple information from your users, like preferences or emails. However, it does not do forms or surveys well, especially if you want open ended communication.

Verified User

Team Lead in Product Management (501-1000 employees)

Vetted Review

3 years of experience

A Mobile-First Engagement Platform That Delivers

Rating: 8 out of 10

Incentivized

May 14, 2025

Use Cases and Deployment Scope

We use Braze primarily to create and deliver targeted communications through content cards, enabling personalized and timely engagement with our users. Braze helps us solve the challenge of reaching the right audience with the right message at the right moment. By leveraging its segmentation and personalization capabilities, we're able to drive user engagement, increase retention, and support key business goals across lifecycle marketing. Our use case focuses on owned channels, particularly in-app messaging, to deliver contextual content that aligns with user behavior and preferences.

Pros

Simplify the ability to segment placements
Diversify our strategies in innovative ways
Providing us advance targeting capabilities that help us provide more strategic opportunities for our partners

Cons

More automation would be helpful for setting up geo-targeting
Simplify reporting metric definitions
Regular bugs occur delaying content set up

Likelihood to Recommend

Utilizing Braze for user onboarding activation is ideal, for example when a new user signs up but hasn’t completed identity verification or added a payment method, Braze can send a series of nudges via email, SMS, and in-app messaging. Braze is not ideal for highly regulated financial communications. hese require stringent compliance and audit trails, which may be better handled through core banking systems or platforms built for financial record-keeping

Verified User

Contributor in Marketing (201-500 employees)

Vetted Review

1 year of experience

Advanced and user-friendly customer engagement platform

Rating: 10 out of 10

Incentivized

May 14, 2025

Use Cases and Deployment Scope

I use Braze primarily for engagement marketing campaigns via email, push notification, in-app message, SMS, and content card. These campaigns are meant to encourage our customers to engage more with features of our digital farming platform called "FieldView", and ultimately use it to capture planting, spray application, and harvest data.

Pros

Multi-channel campaigns
Content personalization
Customer journey

Cons

Allow users to share email campaigns via URL as MailChimp does

Likelihood to Recommend

Braze is great for scenarios like multi-step/multi-channel onboarding campaigns to ensure that your new users go through all the necessary steps. Also, with channels like content card, it's great for promoting features, discount offers, or events for a certain period (up to 30 days) directly in your platform's app.

Verified User

Employee in Marketing (501-1000 employees)

Vetted Review

4 years of experience

Best in class tool for delivering personalized communications at scale

Rating: 10 out of 10

Incentivized

May 14, 2025

Use Cases and Deployment Scope

I've used Braze at three employers and it remains my favorite marketing automation platform despite two RFPs. We use it for delivering personalized scheduled and triggered marketing and servicing/transactional messages to our customers. It is our primary customer-facing notification tool.

Pros

Message deployment
Customizability & personalization
Ease of use
Marketer-friendly

Cons

Native BI & Analytics functionality

Likelihood to Recommend

I think Braze is best-in-class for delivering personalized messaging at scale across multiple mediums.

Verified User

Director in Marketing (201-500 employees)

Vetted Review

5 years of experience

If you can afford it - go for it

Rating: 10 out of 10

Incentivized

May 13, 2025

Use Cases and Deployment Scope

We are using Braze to automate emails and campaigns. We are using catalog to connect with our Data, we us an API within Liquid code to get data directly from our Website and we segment all our different use cases. From Newsletters, Marketing Mails to Onboarding Journey or Activity Mailings. It is a big tool that used around our entire company with more than 50 people.

Pros

Orchestration
AB Testing
Segmentation

Cons

Analytics
Current Streams
Localization Features

Likelihood to Recommend

Braze thrives in Big companies with a CDP or Snowflake integration. It is great within the EU as Data is stored here and offers a lot to bigger companies for its extensive user rights, rich features, fast support and quick release of new features.

It's probably not recommended if you just need a plain and simple solution as it needs training due to the vast amount of features available.

Nick Rokitta

Sr. Marketing Automation Manager in Marketing at Statista GmbH (1001-5000 employees)

Vetted Review

1 year of experience

Good but there's room for improvement

Rating: 8 out of 10

Incentivized

May 6, 2025

Use Cases and Deployment Scope

All of our customer journey touch points - from cart abandonment, welcome emails, transactional emails, unengagment emails and one time email blasts.

Pros

Pricing
Show revenue metrics
campaign setup capabilities

Cons

UI/UX is a little outdated

Likelihood to Recommend

I think it has all the right features, but something about the day to day experience is a little outdated and not user-friendly

Verified User

C-Level Executive in Marketing (11-50 employees)

Vetted Review

1 year of experience

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Braze Review

Rating: 8 out of 10

Incentivized

June 25, 2025

Use Cases and Deployment Scope

Pros

The canvas builder is clear, and encourages adding complexity to campaigns. It is visually very easy to work with.
The documentation is very detailed and helpful, the Google-like search functionality is a good addition, making finding information easier.
The segment building is also clear and easy to use, again allowing simpler builds but also more complex builds.

Cons

I find it frustrating that I can't see previews of active/idle/stopped/archived canvases without going into the canvas, having to click edit canvas, wait for it to open etc - makes it difficult when quickly trying to find a visual example when you're not sure on the canvas name.
It's difficult to navigate between canvas's quickly.
When you add from Media to try and change and image, the image preview is so small it's really difficult to select the right asset when you're working with a block of very similar assets with only small visual tweaks.

Likelihood to Recommend

Verified User

Employee in Marketing (1001-5000 employees)

Vetted Review

1 year of experience