Decent features, but look elsewhere if you want your emails to go to the inbox
Use Cases and Deployment Scope
We were using Campaigner to support an offshoot business unit since their audience was disparate from our primary audience. Setup was ok- it does allow you to setup SPF and DKIM. The aim was to use it to send a moderate amount of emails on a monthly basis to keep this audience separate from our primary business tools.
Pros
- Easy to send tests
- Emails without extra code from the tool
- Easy to find results
Cons
- Customer service is slow (1 week or more between responses at times)
- Shared IPs get on blacklists frequently
- Not responsive to customers- their solution is usually to spend more money rather than fixing the issue they are having
- Without a dedicated IP, you are likely to be on an IP with spammers. We noticed that one IP they assigned us was on 16 blacklists.
- 30 day notice of cancellation required- meaning after you have a bad experience and your emails won't deliver and they won't fix it, you'll still have to pay them for a service that is unusable.
Likelihood to Recommend
If you are a small business who just wants a passable service, this tool will suit you. It does have WYSIWYG tools to create emails and test sends are easy. It does a decent job of reporting too.
If, however you are a larger company, I suggest you look elsewhere. There are plenty of other solutions that do this better (I liked My Emma from a previous position where we were doing small to medium sends) for less money and will actually provide decent customer service if you contact them.
